By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever! We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE. Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/

2. Rebekah Radice
@RebekahRadice
@PostPlanner

3. TODAY YOU’RE GOING TO LEARN:
• 7 Social Media Trends You Need to Take Advantage of in 2017
• Why You Can’t Afford to Overlook These Trends
• How to Implement Each of These Trends Into Your Business
• Simple Ways to Get Started Immediately

4. PLUS, Stick Around Until the End...
For a FREE
surprise and
an offer you
can’t refuse!

5. Trend#1
PersonalizedExperience

6. By 2020, customers
will manage 85% of
their relationships with
businesses without
talking to a human.
Source: Salesforce

7. 45% of online shoppers are more likely to shop on a
site that offers personalized recommendations.
Source: Invesp

8. Step 1:
Focus on key
moments of your
buyer’s journey
Step 2:
Inspire them to buy
what you’re selling
Step 3:
Meet them where
they’re spending time

9. Create Micro
Moments
Source: ThinkWithGoogle
1. Mobile-centric searches
2. Most popular questions
3. Consumer surveys
4. Team brainstorms
5. In-store interviews

10. Make
Empathy
a Rule
Top 10 companies in the
Global Empathy Index
increased in value more than
TWICE as much as the
bottom 10 and generated
50% more earnings.

11. Trend#2
Wearable,ExpiringandAugmentedContent

12. • Instagram Stories
• Geofilters on Snapchat
• Snapchat Spectacles
• Augmented Reality (e.g.
Pokemon)

13. Wearable
Forecasted value of
wearable devices

14. Expiring
Facebook remains
the most-used
social media brand
among all ages , but
among 12-24’s, it’s
been overtaken by
Snapchat with
Instagram close
behind.

15. • Do bite sized videos
about company’s vision
• Interviews with
employees or influencers
• Behind the scenes look
into your business
• Tips and advice on
trending topics
• Showcase your product
or service
Use Snapchat or
Instagram stories to:

16. Trend#3
CombineScienceandSocial

17. 88% of marketers want
to know how to
measure their social
media ROI, but only
42% of marketers say
they’re able to
measure it.
Source: Hubspot

18. Measure ROI
1.Set business goals
2.Measure your ROI
3.Improve tactics that
aren’t delivering real
value

19. Be data-driven.
Don’t post random
content you hope
will work - analyze
and post proven
content.

20. Use Post Planner
to predict the
outcome of the
content you’re
sharing.

21. Trend#4
Automation

22. 79% of top-
performing
companies have
been using
marketing
automation for
more than 2 years.
Source: Gleanster

23. 1.
Automate your evergreen
content.
Don’t let great content go
to waste or get stale. Keep
it in front of a whole new
audience.

24. 2.
Use IFTTT!
Set up automation
between different social
media networks.

25. 3.
Use automation to post at
the ideal times.
Automate and solve your
time-zone problems.

26. Trend#5
SocialVideo

27. Social video
generates 1,200
percent more
shares than text
and images
combined.
Source: Brightcove

28. • Adding context to
content
• Empathy as a rule
• Community and
relationship building

29. Go Live to tease an
even or product
launch and get
new leads.

30. Share a quick,
practical, and
actionable tip your
followers can use.

31. Your Live Video Checklist:
• Know your topic - focus on 3
main points.
• Keep your answers short, concise
and get to the point.
• Avoid complex industry speak –
no jargon.
• Write an outline to prepare.
• Talk through your content, but
don’t script it out.
• Know your audience - speak
directly to their needs.
• Make a great 1st impression -
smile, relax, and have FUN!

32. Trend#6
Omni-ChannelStrategy

33. Want to discover
multiple ways to reach
your customers and
create a personalized
and integrated
experience?

34. 88% of consumers
say they’re more likely
to shop with retailers
that deliver
personalized cross-
channel experiences.
Source: Swirl Networks

35. Create a seamless
branded experience
from your logo to
colors, fonts, message
and more across all
channels.
For physical items,
include multiple
photos and reviews to
add context.

36. Check your analytics!
• Find potential online
customers engaging with
your product
• Look at potential
customers abandoning
shopping carts.
Why is it happening and how
can you offer more
information to reduce it?

37. Regularly walk through
how a customer
perceives your company
and work to improve your
interactions and the
buying experience.

38. OrganicReach
Trend#7
Don’tknowhowtogetyourcontentseenbyalargeaudience?

39. 66% of marketers say
improving SEO and
growing their organic
presence is their top
inbound marketing priority.
Source: HubSpot

40. Never forget that
QUALITY Content is
KING.
If you post interesting,
engaging material,
Facebook will want to
promote it.

41. Tell stories and
your audience will
listen.
If you have an
interesting story
with original
pictures, share it.

42. Be data-driven in your
posting.
Stop guessing what
content people will
respond to and use
Post Planner to find
scientifically-proven
content.

43. GROWYOURBUSINESS
WITHPOSTPLANNER!
1. FINDTHEBESTCONTENTFORYOUR
AUDIENCE-SCIENTIFICALLY
PROVEN
2. TAKETHEGUESSWORKOUTOF
PERFORMANCE
3. STOPWASTINGHOURSPLANNING
4. PUTYOURTOPPERFORMING
CONTENTONAUTOPILOT

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