Effective content marketers closely follow a documented content marketing strategy and structure their efforts as an independent department. They are 8 times more successful than ineffective marketers and use more metrics to measure success, with less emphasis on web traffic alone. Effective marketers also budget 37% for content marketing compared to 16% for ineffective marketers and plan to increase spending next year.
Now, we’ll be releasing the global findings
Over the next few months, but I took a deep dive
Into the NA research and wanted to share
This with you. - ”This year, we looked at some new things
(how effective are you at measuring ROI, how frequently do you publish content...
if you have a content marketing strategy is it DOCUMENTED?
How closely does it guide your efforts?”
Now, we’ll be releasing the global findings
Over the next few months, but I took a deep dive
Into the NA research and wanted to share
This with you. - ”This year, we looked at some new things
(how effective are you at measuring ROI, how frequently do you publish content...
if you have a content marketing strategy is it DOCUMENTED?
How closely does it guide your efforts?”
Now, we’ll be releasing the global findings
Over the next few months, but I took a deep dive
Into the NA research and wanted to share
This with you. - ”This year, we looked at some new things
(how effective are you at measuring ROI, how frequently do you publish content...
if you have a content marketing strategy is it DOCUMENTED?
How closely does it guide your efforts?”
The produce more Content on average daily to
multiple per week original content
Versus
Less than one per month or monthly