Inbound Marketing, Conent Marketing and SEO - a presentation about what do they have in common and how to use them

1. Inbound
Marketing
Content
Marketing
SEO
ROADMAP
TO SEM 2013

2. Inbound Marketing
Inbound marketing is more about a strategy or process,
that aims to attract visitors via numerous channels, using
various types of content

3. Strategy
Strategy, in terms of Inbound marketing, is planning an
informational path for the users in various stages of the
conversion funnel
1. Inbound Marketing

4. Attracting Visitors
Inbound marketing is about providing informative content
1. Inbound Marketing

5. Converting Visitors to Leads
Inbound marketing focuses on providing useful
information, getting a visitor familiar with the brand and
convincing him to leave contact information
1. Inbound Marketing

6. Converting Leads to Sales
Inbound marketing aims to build trust and confidence
around a brand and convince a visitor to finalize a
purchase
1. Inbound Marketing

7. Conversion Optimization
Inbound marketing is also about improving the landing
page elements to achieve higher conversion rates
1. Inbound Marketing

8. Content Marketing
Content marketing is a process of creating and improving
the content to make it attractive and engaging

9. HEADLINE CREATION
Content marketing is about creating a headline that
catches user's attention
2. Content Marketing

10. Providing Value
Content Marketing is based on writing about a topic that
provides valuable information to users and backing it up
with data, to gain credibility
2. Content Marketing

11. User Experience
Content marketing focuses on creating content, which is
easy to read, has actionable items and is published in
various forms, for example - videos or infographics
2. Content Marketing

12. Engagement
Content marketing aims to attract the users
to share content
2. Content Marketing

13. SEO
SEO is a more technical process aimed to attract more
visitors from search engines

14. Website Optimization
Website optimization, in terms of SEO, is a one time
optimization aimed to make a particular website more
accessible for search engines
3. SEO

15. Content Optimization
SEO focuses on content optimization as well. It is used to
make content relevant with keywords. it mostly focuses on
making it findable in search engines
3. SEO

16. Link Building
Link building, as a part of SEO, focuses on providing traffic
through referral links and achieving higher positions in
search engine rankings
3. SEO

17. Inbound Marketing in Relation to SEO
Inbound Marketing differs from SEO. It not only focuses on search engines, but also
other traffic sources. Still, they’re using the same methods to gain higher traffic
volume, like blogging or social media
Link Building
Inbound marketing is used to communicate
with the audience and distribute content
SEO
SEO is used to acquire new backlinks and
build up search engine ranking, also based on
social ranking factors
4. Inbound Marketing in Relation to SEO

18. Content Marketing in Terms of SEO
Keyword Optimization
Making the content keyword-optimized to make it findable in
search engines
Social Media Optimization
Making the content social media optimized to make it shareable
and to achieve social ranking factors
Link Building
In terms of link building, the content is used to acquire backlinks
to your website
5. Content Marketing in Terms of SEO

19. Content Marketing in Relation to
Inbound Marketing
Content Marketing
Content marketing is used only to attract
traffic and often is used outside a particular
website to attract visitors
Inbound Marketing
Inbound marketing focuses on attracting
traffic to a website, but also converting
visitors to leads and customers
6. Content Marketing in Relation to Inbound Marketing

20. THESUMMARY
Inbound Marketing is about the strategy
Content Marketing is about user
interaction
SEO is about optimization

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