From SMBs to franchisees, from national businesses to international brands, Bing Places for Business is a free tool for businesses to create an online profile within minutes and be found by millions of searchers online.

2. 1.
2. http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
3.

3. And Businesses Want to be In Front of Them
SMBs online ad spend will grow 31% in 2013
Local search spend in 2013 expected at $6.7B
Need solutions that bridge local purchase online research
and offline commerce transaction
Online will have 25% share of local ad spend in 2013

6. • Manage online presence & identity, be
found by millions of Bing users
•
•

7. Simple Sign Up in 3 Steps – For Merchant Owners
Step 1
• Find your business on Bing, OR
• Create a new business listing
• Support bulk upload
Step 2
• Verify ownership via mail or phone
• Agency verification process
supported
Step 3
• Listings show up on Bing search results
on PC, tablet and mobile devices

8. Bulk Upload For Agencies -
Definition of an Agency: companies that provide online digital marketing services such as SEM, SEO, PPC, email, social, reputation management; these
companies often manage online marketing for national locals, regional locals, and franchises that have multiple business locations.
o Send verification email to placesbulkusers@microsoft.com, once approved
o Download Excel template on Bingplaces.com, HELP section/Add multiple businesses
o Easy import from Google Places
Retail B2C Services Health & Services Restaurant &
Entertainment
Auto Hotels Financial Services

9. Local Solution for Businesses

10. • Prominent promotion in
Mainline or Sidebar
advertising space
• Click to go directly to
company’s website
• Click to Directions and Map
• Click to Call the business

11. Microsoft Confidential
Retailer Scenario – Looking for a Furniture Shop
Jane is new to California and is
looking for a place for contemporary
furniture. Friends recommended
Living Spaces. A quick search
shows that Living Spaces has
multiple locations in CA.
Jane is in Irvine one weekend, she
searches on mobile brings
up the address to the
Irvine store. A click to
Directions brings up Bing Map.
She also calls the phone # to
check on store hours.
Bing Places Listing Organic Results
Location Extension Enabled Ads Shows
Directions to Business and Phone Number

12. • http://www.bingplaces.com - HELP
o Bulk upload excel template
o FAQ
o Agency write email to start
verification
placesbulkusers@microsoft.com
• 1-pager brief (ask your Microsoft AM)
• Introduction video
• Step by steps videos
o Adding single business location
o Adding multiple businesses
o Verification
• This deck is available on Slideshare

15. Get Your SEO
in Order
Must Do’s Benefits
Create a Local
Profile
Enrich and
Update Profile
Encourage
Customer
Reviews

16. Consumers Seek Local Information
48% of mobile and 36% of PC searchers visit a local business
40% of offline transactions start with online search
30% of all search queries have local intent

18. Step 1
Step 2
• First, Bing will see if it
already has information
about your business
• If Bing already has your
company info, then
please go ahead
proceed to the
verification process to
confirm/claim the
listing.
For more information and a FAQ on Bing Places, reference the Bing Places User Guide

19. Step 3
Step 4
UX Walkthrough – Scenario 1
Customer direct input via Web UI - continued
If your business is not listed in Bing Places, then the
process is very straightforward, you can
• Add up to 10 categories to increase the visibility
of your business
• Add hours of operation that helps inform your
customers
• Include your company’s website URL
• Payments options for what you accept
• Parking options
• This is also where you would upload any photos
or videos
For more information and a FAQ on Bing Places,
reference the Bing Places User Guide

20. Step 5
- OR -
Step 6
• The final step is to confirm your
business ownership and address
by sending you a postcard with a
Pin number or request a phone
call to verify.
• Once you receive the Pin, you can
log back in to Bing Place to turn
on your listing.
UX Walkthrough – Scenario 1
Customer direct input via Web UI - continued

21. • Bing also supports bulk
upload for businesses that
have multiple locations
• You can upload up to 10,000
listings from the same parent
business (chains, franchises,
etc.) using a spreadsheet.
• Download the Excel template
by clicking on Bing Places
Sample link; follow the File
Format Rules prior to
uploading.
• You can easily port listings
from Google Places
For more information and a FAQ on Bing Places, reference the Bing Places User Guide

22. • Bulk upload functionalities
and steps are the same for
agencies as they are for
customers, i.e. using an Excel
template, porting from Google
Places
• A verification process is
required prior to upload to
ensure that the agency is
appointed to manage listings
on behalf of their client
• Refer to the Agency
Verification doc for more
details, and contact
placesbulkusers@microsoft.com to
start the verification process
For more information and a FAQ on Bing Places, reference the Bing Places User Guide