Internet marketing 2013 What to sell? Who to sell to? What price point? What format? Get the one answer that will solve all of these questions and more.

1. Want To Understand Internet Business In A Way Most
People Don’t?
Reveal The Tough Answers To
Questions About How To Make Money
Online In One Easy Step!
http://www.tomorrowsmediatoday.com/

2. Who Is Your Ideal Customer?

3. Breaking It Down
• Your target market is the nucleus or the heart of
customers for whom your business creates
products and or services for.
• Your target market can be broken down into your
niche market where you can identify your
audience by their specific characteristics such as
age, income, gender etc.
• Now that you understand this you can take your
niche markets and break them down into
segments. Segments are even more specific
groups of people.

4. How It Works!
Target
Market
Niche Market
Segmented
Market
Segmented
Market
Niche Market
Segmented
Market
Segmented
Market

5. Where’s Waldo?
• Knowing your demographics will increase your
visibility by your target market since you are
not getting lost in the floods of people. Trying
to have your market find you in the large
crowds is like trying to find Waldo. It simply
does not work without a lot of work and it is
not the job of your customer to find you.

6. How Being Specific Finds Your Niche
Build An Online
Business
Make Money
From Your Blog
Make MoneyFrom
Your Blog Selling
eBooks
Make MoneyFrom
Your Blog Selling
Affiliate Programs
Make Money
Selling eBooks
Make Money
Selling ebooks for
Kindle
Make Money
Selling eBooks for
Amazon

7. Specifically Speaking!
• You can keep going by breaking down these
categories into more specific niches.
• Be extremely specific about your market. Get
to know exactly who they are!
• Being specific increases your success

8. How Being Specific Defines Your
Market
Customers Who Are
Interested In Making
Money Online
Men
Men who are over 55
with no children who
make more than 50k
per year
Men who are between
the ages of 35-44 who
have some college and
have children
Women
Women who are over
55 with no children
who make more them
50k per year
Women who are under
35 with children who
make under 50k per
year

9. Get This!
• If you don’t take anything from this presentation
then make sure you take this: In order to become
successful and make money in ANY business
online or offline you must know EXACTLY who
your market is!
• It is putting into action one step that will answer
your tough questions about making money online
and that is DEFINE YOUR MARKET!
• Now you have a face!

10. Face It!
• It is putting a face to your market that will give
you all the answers to the tough questions
you have been or will be asking.
• Once you do that you will have the answers to
things such as: how to approach your market,
what price point should I set my products at,
where do I find people who would be willing
to purchase my product and so on.

11. What Your Market Has To Say To You!
• Wants and Needs If your niche market is over the age of 55 and wants to make
money from selling eBooks that he or she is writing they may want to buy Kindle
eBook templates. Perhaps this age group doesn’t know the technical requirements
for formatting a Kindle eBook therefore a template may be a product they would
purchase.
• What To Sell  You can get the answer to this question by finding out what is
needed and wanted from your market.
• Approach  For example, if you are selling to an older crowd of 50 plus you would
not use terminology that appeals to and only understood by teenagers.
• Price Point  What are they willing to pay for a specific product? Although this is
not the only factor to take into consideration was pricing your products and or
services it tells you what they are not willing to pay.
• Where To Find Them  For example if your niche is teachers who teach marketing
you may find them in forums, educational sites etc.
• What Format  Different people like different types of media such as video,
podcasts, webinars and articles and so on. What types of media does your market
like?
• Customer Service  How to provide your market with a great customer
experience!

12. Do Your Research
• There are many other aspects that are
revealed when you have figured out exactly
who you are creating a business for.
• Obliviously I cannot touch on each and every
one of them since the amount of niches out
there that one could build a business on is
endless.

13. Action It!
• Figure out who your target market is
– You can use logic to get the process started
– Use a search tool that looks for and displays
demographics such as https://www.quantcast.com/
• Break it down into niche markets
• Then break it down into smaller segments
• GO TO: http://www.tomorrowsmediatoday.com/