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The Process of
Trends
Prepared by: T. Flora Mae P. Abella
Recall
•What is Trend?
Recall
Process of Trends
•What are the ways
of identifying/
spotting trends?
The Evolution of
Education
The Evolution of
Culture
Trends vs.
Fads
Prepared by: T. Flora Mae P. Abella
What is a Fad? What is Fashion? What is a
Trend?
Fad-an unconventional object, action, or
idea that a large number of people are
attached to for a very short time. Less
predictable than fashion.
Fashion-an enthusiastic attachment among
a large number of people for particular
styles of appearance or behavior.
Trend- a general direction in which
something is developing or changing.
Trends vs. Fads
• A fad is any form of behavior that
is intensely followed by a
population for a short period of
time. The behavior will rise
relatively quickly and fall
relatively quickly once the
perception of novelty is gone.
Fads
Fads come fast
and fade away
Trends vs. Fads
• A trend gets stronger over
time and does stick around.
• Trends have identifiable
and explainable rises that
are driven by audience
needs.
Trends vs. Fads
• In the words of the forever-
awesome Seth Godin,
“A trend gains power over time,
because it’s not merely part of a
moment, it’s a tool, a connector
that will become more valuable as
other people commit to engaging
in it.”
APPEAL
RESULT
SUPPORT
SUSTAINABILITY
VALUE
Knowledge
Persuasion
Decision
Confirmation
A trend map is a visual depiction of
relevant trends influencing the system
around a given topic. It is developed
using the collective knowledge and
experience of a group of people
familiar with a given
system and its context.
CONTEXTS · Understand an issue’s
landscape/context and history.
· Identify how various contextual
factors (e.g., social, political,
cultural, and economic
developments and events)
influence a topic.
CONNECTIONS · Explore relationships,
momentum, and energy among
the trends on the map.
PATTERNS · Identify key trends (e.g., elements
that we have identified prior) that
may influence the topic.
· Understand how policies or social
and cultural norms are changing.
· Understand the relationships
between outputs and outcomes
and external factors.
http://www.fsg.org/tools-and-resources/guide-trend-mapping
ACTIVITY
What is the difference between a trend and a
fad? Have your answer through the acronym:
T - F -
R - A -
E - D -
N -
D -

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Trends vs. Fads

  • 1. The Process of Trends Prepared by: T. Flora Mae P. Abella
  • 4. Process of Trends •What are the ways of identifying/ spotting trends?
  • 5.
  • 6.
  • 7.
  • 10. Trends vs. Fads Prepared by: T. Flora Mae P. Abella
  • 11.
  • 12. What is a Fad? What is Fashion? What is a Trend? Fad-an unconventional object, action, or idea that a large number of people are attached to for a very short time. Less predictable than fashion. Fashion-an enthusiastic attachment among a large number of people for particular styles of appearance or behavior. Trend- a general direction in which something is developing or changing.
  • 13. Trends vs. Fads • A fad is any form of behavior that is intensely followed by a population for a short period of time. The behavior will rise relatively quickly and fall relatively quickly once the perception of novelty is gone.
  • 15. Trends vs. Fads • A trend gets stronger over time and does stick around. • Trends have identifiable and explainable rises that are driven by audience needs.
  • 16. Trends vs. Fads • In the words of the forever- awesome Seth Godin, “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.”
  • 19. A trend map is a visual depiction of relevant trends influencing the system around a given topic. It is developed using the collective knowledge and experience of a group of people familiar with a given system and its context.
  • 20. CONTEXTS · Understand an issue’s landscape/context and history. · Identify how various contextual factors (e.g., social, political, cultural, and economic developments and events) influence a topic. CONNECTIONS · Explore relationships, momentum, and energy among the trends on the map. PATTERNS · Identify key trends (e.g., elements that we have identified prior) that may influence the topic. · Understand how policies or social and cultural norms are changing. · Understand the relationships between outputs and outcomes and external factors. http://www.fsg.org/tools-and-resources/guide-trend-mapping
  • 21.
  • 22. ACTIVITY What is the difference between a trend and a fad? Have your answer through the acronym: T - F - R - A - E - D - N - D -