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Shell Global

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A company that provides energy in economically, environmentally and social responsible ways.

Veröffentlicht in: Business
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Shell Global

  1. 1. Shell Global Kailey Poort
  2. 2. Shell Global Providing energy in economically, environmentally, and socially responsible ways Kailey Poort
  3. 3. Who is Shell?
  4. 4. Who is Shell? •National leader in oil and gas industry
  5. 5. Who is Shell? •National leader in oil and gas industry •90 + countries
  6. 6. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees
  7. 7. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees •Produces 2% of world’s oil, 3% gas
  8. 8. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees •Produces 2% of world’s oil, 3% gas •2009 Revenue = $278.2 billion
  9. 9. What is Shell?
  10. 10. What is Shell? •Business strategy: More Upstream, Profitable Downstream •Upstream - exploring and developing new innovative ideas •Downstream - creating profit from existing business •Delivery and growth = Leveraging strong portfolio
  11. 11. Challenges and Solutions
  12. 12. Challenges and Solutions •Energy Challenge •Demand •Resources •CO2 emissions •Find the solution •Technologies •Experiments •Projects
  13. 13. Shell’s Approach + =
  14. 14. Shell’s Approach •Increasing awareness of Shell’s environmental initiatives •How are we contributing sustainable developments and projects? •Benefits to the community? •Advertise Shell’s sustainability report + =
  15. 15. Plan of Action
  16. 16. Plan of Action •Devote media channels to sustainability efforts
  17. 17. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube
  18. 18. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube •Information Blog - updates on projects and research of the Shell company
  19. 19. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube •Information Blog - updates on projects and research of the Shell company •Promotional Materials - Web promotion and Apple application
  20. 20. It’s all Social
  21. 21. It’s all Social •Twitter, Facebook,Youtube... •Specifically framed on sustainability information, linked with existing accounts •Enforcing exposure of efforts and role •Incorporate other companies/org. involvement •Placing additional media - videos, pictures, resources
  22. 22. Let’s Talk
  23. 23. Let’s Talk •Information Blog: •Story of Shell, the future, contributions, key projects •Promotion: Web based and Apple app •Logo placement, advertisements placed within search engine Google, Social Media sites •Apple app - creation of Shell carbon footprint calculator, suggestions to decrease amount
  24. 24. Doing Ok?
  25. 25. Doing Ok? •Measure outreach and exposure...
  26. 26. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO
  27. 27. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords
  28. 28. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search
  29. 29. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search •Youtube - number views
  30. 30. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search •Youtube - number views •Facebook insights
  31. 31. Next Steps
  32. 32. Next Steps •Timeline •Launch campaign in Spring of 2010 and continue based on measurement of success •Budget •Social media outlets are free resources, in-house management of site •Website promotional development - $10,000 outside Advertising •Apple app - $10,000 for creation

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