As new Android and iPhone applications are rising every day there is a huge requirement of designers and developers for developing applications. The business entrepreneurs are thinking of inventive thoughts regarding different apps. To change over these plans into actuality the people or the business firms need to hire Android & iPhone applications developers who will be skilled and devoted enough to make applications. The developers outline and develop new apps as per the customer's needs. They utilize imagination and creative energy to make & run applications on our phone. So in this new era of application development to grow in your business and to reach success their is need of MobilePundits, who guides you well at each and every moment.

1. Android & iOS Marketplace

2.  Introduction
 How does it work?
 Why is it significant?
 Android and iOS SDK
 Android & iOS mapping
 Where is it going?
 Android vs iOS
 Key factors that makes study
unique
 Challenges around Android
and iOS
 Future Enhancement
 Conclusion
 Who we are?
Contents

4. Android is a Linux-based, open-source operating system designed for use on cell
phones, e-readers, tablet PCs, and other mobile devices. For users of smart phones,
Android provides easy access to social networking sites like Facebook, Twitter, and
YouTube and smooth integration with Google products like Gmail, Google Maps, and
Google Calendar. While it is owned by Google, it should not be confused with Google’s
Chrome OS, a web-resident, thin-client operating system designed primarily for
netbooks and tablets rather than for mobile devices. Android has been adopted by a
number of manufacturers, including Motorola, Samsung, HTC, and Sony Ericsson. The
expanding assortment of applications available on this platform suggests that Android-
based phones will continue to be strong competitors in the smart-phone market.

5. iOS (previously iPhone OS) is a mobile operating system developed and distributed by
Apple Inc. Originally unveiled in 2007 for the iPhone, it has been extended to support
other Apple devices such as the iPod Touch (September 2007), iPad (January 2010),
iPad mini (November 2012) and second-generation Apple TV (September 2010).The
operating system was unveiled with the iPhone at the Macworld Conference & Expo,
January 9, 2007, and released in June of that year. Apple's iPhone operating system or
iOS has come a long way since it was first created and released with the original
iPhone. iOS is perhaps one of the most important pieces of software for Apple as of
now. With WWDC 2013 coming up and iOS 7 to be announced, there are many rumors
flying around as to what could be in this seemingly magical update.

7. As a mobile platform, Android has grown in popularity among hardware
manufacturers and the general public alike in recent years. Its open market model
allows registered software developers to create applications for Android mobile
devices in Java and list them in Android Market without undergoing review and
waiting for approval. Users can download from a growing store of smart-phone
applications at Google Market, many of which connect with existing Google services.
They can also download compatible Android apps from other locations. Flexible and
adaptable, Android’s facility in supporting screen-based interfaces has also made it
the OS of choice for many industrial and consumer electronics, including navigation
devices, set-top boxes, kiosks, self checkout stands, medical equipment, netbooks,
tablets, and e-readers.

8. iOS, formerly known as iPhone OS (and just Mac OS X), is the operating system for the
iPhone, iPod touch, iPad, iPad mini and Apple TV. iOS has four abstraction layers: the
Core OS layer, the Core Services layer, the Media layer, and the Cocoa Touch layer. The
OS takes ~350MB of the device's total memory storage, this means that users will not
get their full storage space. It's easier than ever to share photos, update status or
other postings on Facebook. The user just needs to sign in only once and it's then
possible to off and share! Android provides a broad spectrum of applications and
services to its user. Users can fully customize their mobile phones to their interests.
The first Mobile phone that has used Android was the HTC Dream, release on 22
October 2008.

9. Android may bring smart phone and
tablet functionality to a much wider
cross-section of students and faculty
members. Like the iPhone, an Android
device may be intriguing possibilities
with regard to context awareness.
Android phones can be set up to
recognize when the phone operator is in
a car, causing the device to respond by
reading text messages aloud and
accepting only voice input.
Perhaps the most significant USP with
iOS is its compatibility with the iTunes
and App Store. Over 300,000 apps are
live on the store, and more get updated
constantly both by Apple and the
various third-party developers.
However, app customization is definitely
something Apple may want to work on,
given that iPhone and iPad apps are
such a rage.

10. You can download the Android SDK from:
http://developer.android.com/sdk/index.html
Once downloaded, unzip it to the location on your hard drive where you want to
leave it, then follow the instructions about adding the location to your PATH
http://developer.android.com/sdk/installing.html
After that, you should be able to run the Android SDK Manager by typing android into
a terminal.

11. The iOS SDK will only run on Mac OS X 10.5 or later. You will also need an Apple
Developer Account which you can get for free.
http://developer.apple.com/iphone/
Once you have the iOS SDK installed, you can launch the iPhone Simulator from the
following folder:
/Developer/Platforms/iPhoneSimulator.platform/Developer/Applications/iPhone
Simulator.app
It would suggest dragging this to your dock for easy access during the class.

18. The Android OS may accelerate the diffusion of smart phones by providing a free
operating system that can draw from more than 100,000 applications, including those
that support teaching and learning. Access to the Android software development kit
(SDK) suggests that the number of applications will continue to swell as professional
developers provide new offerings.

19. It is this spreading of the IOS onto iPod and iPad that gives it the lead in the
marketplace. Whilst there might be more Android phones than iPhones, when you
include iPad and iPod Touch users, the balance does swing in the favor of the IOS.

21. Android
• Android’s browser is faster. Not just
a little faster, but a whopping 52%
faster.
• Android’s Chrome beat iPhone’s
Safari by loading 84% of the
websites faster, meaning Safari won
the race only 16% of the time.
• On mobile sites Android was only 3%
faster, with a median load time of
2.085 seconds.
• There are almost 8,00,0000 apps in
Google pay for the Android.
iOS
• iPhone is slower on 84% of sites.
• Both Apple and Google tout great
performance improvements in
JavaScript benchmarks and high
complexity apps.
• iPhone’s median load time of 3.254
seconds.
• Apple has the most apps about 8,
40,000 in its app store.

22. Key factors that makes this study unique
Past comparisons usually focused on custom created benchmarks, such as the Sun
Spider JavaScript benchmark. While useful these benchmark are very different than
real world sites, and don’t reflect the actual user experience. This study measured
the load time of 1000 real Websites, mimicking the experience users would get when
browsing on their smartphones.

23. A report discharged today entitled "Entering the Brave New World of Mobile Apps" underlines
both the interest Windows designers are confronting for mobile software and additionally the
actuality that the two stages generally popular by their clients are Google Android and Apple
iOS.
Something which directly considered shocking in the research was Android is the most asked for
platform to have apps for. There's more cash which gets used in Apple's App Store; however a
ton of getting onto the Android stage is much simpler, there is no upfront expense, it’s truly a
couple of taps and you're an Android designer and off you go.
Eighty-five percent said native applications are best, and 74 percent discovered HTML5 and
JavaScript-based development testing because of issues like entering gadget characteristics and
insufficient language abilities. Ninety-five percent see worth in like manner source code for
desktop and mobile apps. Embarcadero is positioning its RAD Studio XE 5 tooling stage, as an
answer in this vein, supporting numerous mobile platforms incorporating Android, iOS,
Windows, and Mac OS.

24. Gartner gauges that smartphones caught 44% of all mobile
phones bargains in the December 2012 quarter with Android
smartphones taking 31% of all mobile shipments and iOS in
second spot at 9%. Google's app store has become colossally
since it was restored from the Android Market to Google Play.
Engineers are bit by bit starting new applications on Android
with a quick expand in the amount of value applications.
Apple is known for its planet class equipment and programming
items, and we have become acclimated to its convention of starting
creative items every year. However the most recent start of new
iPad and iOS 5.1, it has redirected from its custom on conveying
high -end equipment and an improved HTML5 perusing
programming. Contrasted with iPad 2, the moderate JavaScript
execution in the new iPad and evacuation of HTML5 characteristics
from iOS 5.1 has helped a generally disillusionment for the HTML5
designers.

25. The iOS vs Android verbal confrontation is polarized and frequently awful tempered,
with both sides equipped to pick and pick facts that suit their contentions.
Android is positively far in front of iOS for offers of smartphones: Gartner gauges that
their particular pieces of the overall industry for bargains to end clients (i.e genuine
individuals, not just shipments) were 74.4% and 18.2% in the first quarter of 2013,
while Google says its actuating 1.5m new Android apparatuses each day.
Yet Apple and its supporters have a tendency to indicate use and content bargains to
demonstrate iOS predominance: impart of mobile web perusing being one sample of
the previous, and payouts to engineers ($9bn and numbering) for the last.
That's a fair conclusion: the competition between Android and iOS is spurring rapid,
intense innovation around smartphone (and tablet) features and interfaces.

26. We are Mobile Pundits an ISO 9001:2008 Certified by
Bureau Veritas & UKAS, assuring our Clients of high
quality Wireless and Mobile Application Development
on iPhone, iPad, Android, BlackBerry, Windows Phone
& cross platform in scheduled time & on budget.
Mobile Pundits is specialist in Reengineering, as well as
developing next generation Mobile Software Products.
In today's fast changing world, business work forces
are getting increasingly mobile & distributed.