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Alternate Reality Games,[object Object],for Enterprise ,[object Object],Education,[object Object],Image modified from http://abduzeedo.com/surrealist-drawings-reality-must-die,[object Object],Bridging the reality gap between simulation and authentic experience,[object Object],Simon Brookes,[object Object],Portsmouth Centre for Enterprise,[object Object],IEEC 2010 - Cardiff,[object Object]
One of the most fundamental challenges for Enterprise educators?,[object Object],"I believe that the spirit of enterprise can be taught, but characteristics such as intuition and appetite for risk are harder to learn in a lecture hall. It is necessary to get into the mindset of an entrepreneur to understand their constitution.",[object Object],John Macaulay - Recent MBA Graduate,[object Object],http://tm.mbs.ac.uk/enterprise/can-mbas-create-entrepreneurs,[object Object]
The Entrepreneurial Mindset?,[object Object],http://www.dreamstime.com/head-silhouette-with-gears-image4232711,[object Object],Domain Knowledge,[object Object],Skills,[object Object],Business Finance,[object Object],Marketing,[object Object],Sales,[object Object],Business Management,[object Object],Communication,[object Object],Leadership,[object Object],Team working,[object Object],Networking,[object Object],Behaviours,[object Object],Values/Beliefs/Attributes,[object Object],Proactivity,[object Object],Risk taking,[object Object],Implementing,[object Object],Opportunity spotting,[object Object],Adaptability,[object Object],Self efficacy,[object Object],Determination,[object Object],Enthusiasm/motivation,[object Object],Challenging,[object Object],http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg,[object Object]
The Entrepreneurial Mindset?,[object Object],http://www.dreamstime.com/head-silhouette-with-gears-image4232711,[object Object],So how do we promote the development of this in “class”?,[object Object],Domain Knowledge,[object Object],Skills,[object Object],Business Finance,[object Object],Marketing,[object Object],Sales,[object Object],Business Management,[object Object],Communication,[object Object],Leadership,[object Object],Team working,[object Object],Networking,[object Object],Behaviours,[object Object],Values/Beliefs/Attributes,[object Object],Proactivity,[object Object],Risk taking,[object Object],Implementing,[object Object],Opportunity spotting,[object Object],Adaptability,[object Object],Self efficacy,[object Object],Determination,[object Object],Enthusiasm/motivation,[object Object],Challenging,[object Object],http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg,[object Object]
The Entrepreneurial Mindset?,[object Object],http://www.dreamstime.com/head-silhouette-with-gears-image4232711,[object Object],Domain Knowledge,[object Object],Skills,[object Object],Business Finance,[object Object],Marketing,[object Object],Sales,[object Object],Business Management,[object Object],Communication,[object Object],Leadership,[object Object],Team working,[object Object],Networking,[object Object],Behaviours,[object Object],Values/Beliefs/Attributes,[object Object],Proactivity,[object Object],Risk taking,[object Object],Implementing,[object Object],Opportunity spotting,[object Object],Adaptability,[object Object],Self efficacy,[object Object],Determination,[object Object],Enthusiasm/motivation,[object Object],Challenging,[object Object],http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg,[object Object]
The Entrepreneurial Mindset?,[object Object],http://www.dreamstime.com/head-silhouette-with-gears-image4232711,[object Object],That’s easy peasy!,[object Object],Domain Knowledge,[object Object],Skills,[object Object],Business Finance,[object Object],Marketing,[object Object],Sales,[object Object],Business Management,[object Object],Communication,[object Object],Leadership,[object Object],Team working,[object Object],Networking,[object Object],Behaviours,[object Object],Values/Beliefs/Attributes,[object Object],Proactivity,[object Object],Risk taking,[object Object],Implementing,[object Object],Opportunity spotting,[object Object],Adaptability,[object Object],Self efficacy,[object Object],Determination,[object Object],Enthusiasm/motivation,[object Object],Challenging,[object Object],http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg,[object Object]
The Entrepreneurial Mindset?,[object Object],http://www.dreamstime.com/head-silhouette-with-gears-image4232711,[object Object],Domain Knowledge,[object Object],Skills,[object Object],Business Finance,[object Object],Marketing,[object Object],Sales,[object Object],Business Management,[object Object],Communication,[object Object],Leadership,[object Object],Team working,[object Object],Networking,[object Object],Behaviours,[object Object],Values/Beliefs/Attributes,[object Object],Proactivity,[object Object],Risk taking,[object Object],Implementing,[object Object],Opportunity spotting,[object Object],Adaptability,[object Object],Self efficacy,[object Object],Determination,[object Object],Enthusiasm/motivation,[object Object],Challenging,[object Object],http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg,[object Object]
The Entrepreneurial Mindset?,[object Object],?,[object Object],http://www.dreamstime.com/head-silhouette-with-gears-image4232711,[object Object],That’s more difficult!,[object Object],Domain Knowledge,[object Object],Skills,[object Object],Business Finance,[object Object],Marketing,[object Object],Sales,[object Object],Business Management,[object Object],Communication,[object Object],Leadership,[object Object],Team working,[object Object],Networking,[object Object],Behaviours,[object Object],Values/Beliefs/Attributes,[object Object],Proactivity,[object Object],Risk taking,[object Object],Implementing,[object Object],Opportunity spotting,[object Object],Adaptability,[object Object],Self efficacy,[object Object],Determination,[object Object],Enthusiasm/motivation,[object Object],Challenging,[object Object],http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg,[object Object]
THINK IN ACTION,[object Object],Active Learning,[object Object],Experiential Learning,[object Object],Practice Based Learning,[object Object],Learning by Doing,[object Object]
As enterprise educators, what tools/techniques can we employ that ,[object Object],will encourage students to think in action?,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Standard Lecture,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Case Study,[object Object],Standard Lecture,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Role-play,[object Object],Case Study,[object Object],Standard Lecture,[object Object]
Enterprise Towers,[object Object],As real as an authentic experience?,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Simulation (inc. Computer),[object Object],Role-play,[object Object],Case Study,[object Object],Standard Lecture,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Simulation (inc. Computer),[object Object],The problem is one of immersion!,[object Object],Role-play,[object Object],Case Study,[object Object],Standard Lecture,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Reality Gap,[object Object],Simulation (inc. Computer),[object Object],Role-play,[object Object],Case Study,[object Object],Standard Lecture,[object Object]
Enterprise Towers,[object Object],AUTHENTIC EXPEREINCE,[object Object],Authentic Experience,[object Object],Authentic Learning Activities (ALA),[object Object],Simulation (inc. Computer),[object Object],Role-play,[object Object],Case Study,[object Object],Standard Lecture,[object Object]
The Dark Knight Alternate Reality Game,[object Object],http://www.yorkblog.com/flipside/dark-knight-joker-psp-wallpaper.jpeg,[object Object],http://www.youtube.com/watch?v=1pd74It-yVo,[object Object]
Alternate Reality Game Features,[object Object],Trans-media story telling,[object Object],Alternate Reality Gaming (ARG) is an experience that encourages players (you!) to interact with a fictional world using the real world to do it.,[object Object],http://www.giantmice.com/features/arg-quickstart/,[object Object],Emails from characters,[object Object],Mobile phones in cakes,[object Object],Magazine adverts,[object Object],TV adverts,[object Object],Websites and blogs,[object Object],Projections on buildings,[object Object],Hidden Packages ,[object Object]
Alternate Reality Game Features,[object Object],Every effort invested in making the fictional world seem real,[object Object]
Alternate Reality Game Features,[object Object],Blur the boundary between fiction and reality,[object Object]
Alternate Reality Game Features,[object Object],Deep levels of engagement with, and immersion into, the fictional (simulated) game world,[object Object]
Alternate Reality Game Features,[object Object],“[It’s like] getting yourself hooked on intellectual crack cocaine. You look at your score online and start to dream of glory. Because the game isn’t just about solving puzzles, it is much more than that”,[object Object],Perplex City players (Mosely, 2008),[object Object]
Alternate Reality Game Features,[object Object],“I would describe myself as addicted to perplex city. I like to consider myself a citizen in fact!”,[object Object],Perplex City players (Mosely, 2008),[object Object]
Alternate Reality Game Features,[object Object],You find yourself at the end of the game, waking up as if from a long sleep.  Your marriage or relationship may be in tatters.  Your job may be on the brink of the void, or gone completely.  You may have lost a scholarship, or lost or gained a few pounds.  You slowly wake up to discover that you have missed the early spring unfolding into the late summer….yet now here we are, every one of us excited at blurring the lines between story and reality.  The game promises to become not just entertainment, but our lives”,[object Object],Andrea Phillips, Cloudmakers Recovery Guide, July 2002,[object Object]
Alternate Reality Game Features,[object Object],Problem based (Goal oriented),[object Object],Knowledge acquisition and application (from physics to philosophy),[object Object],Collaborative,[object Object]
Alternate Reality Game Features,[object Object],Self-directed play – players influence story,[object Object],Rewards (leaderboards, prizes, community recognition) ,[object Object],Regular delivery of new content,[object Object]
Puzzles,[object Object],Collaboration,[object Object],Communication,[object Object],Teamwork,[object Object],Research ,[object Object],Enquiry,[object Object],Competition,[object Object],Leadership,[object Object],Application,[object Object],Risk-taking,[object Object],Determination,[object Object],Empathy,[object Object],Action,[object Object],Proactivity,[object Object],Confidence,[object Object],Motivation,[object Object],Drive,[object Object],Challenging,[object Object],Innovation,[object Object],Alternate Reality Game Mindset,[object Object]
Puzzles,[object Object],Collaboration,[object Object],Communication,[object Object],Teamwork,[object Object],Research ,[object Object],Knowledge,[object Object],Skills,[object Object],Enquiry,[object Object],Competition,[object Object],Leadership,[object Object],Application,[object Object],Risk-taking,[object Object],Determination,[object Object],Empathy,[object Object],Action,[object Object],Behaviours,[object Object],Proactivity,[object Object],Values/Beliefs/Attributes,[object Object],Confidence,[object Object],Motivation,[object Object],Drive,[object Object],Challenging,[object Object],Innovation,[object Object],Alternate Reality Game Mindset,[object Object]
Puzzles,[object Object],Collaboration,[object Object],Communication,[object Object],Teamwork,[object Object],Research ,[object Object],KNOWING,[object Object],Enquiry,[object Object],Competition,[object Object],Leadership,[object Object],Application,[object Object],Risk-taking,[object Object],Determination,[object Object],Empathy,[object Object],Action,[object Object],Proactivity,[object Object],DOING,[object Object],Confidence,[object Object],Motivation,[object Object],Drive,[object Object],Challenging,[object Object],Innovation,[object Object],Alternate Reality Game Mindset,[object Object]
Puzzles,[object Object],Collaboration,[object Object],Communication,[object Object],Teamwork,[object Object],Research ,[object Object],KNOWING,[object Object],Enquiry,[object Object],Competition,[object Object],Leadership,[object Object],Application,[object Object],Risk-taking,[object Object],Determination,[object Object],Empathy,[object Object],Action,[object Object],Proactivity,[object Object],DOING,[object Object],Confidence,[object Object],Motivation,[object Object],Drive,[object Object],Challenging,[object Object],THICKLY AUTHENTIC SIMULATION*,[object Object],Alternate Reality Game Mindset,[object Object],*Shaffer, D. (2005) http://innovateonline.info/pdf/vol1_issue6/Epistemic_Games.pdf,[object Object],Wisconsin-Maddison University,[object Object]
Thickly Authentic Simulation,[object Object],As close to a real life scenario/environment as is possible. ,[object Object]
Taught units based upon ARG principles:,[object Object],Authentic Learning Activities (ALAs),[object Object]
Enterprise in Context,[object Object],[object Object]
Simple simulation
Students given printed brief
Work in small groups
Role-play managers of failing company
Task is to revive a poorly performing company
Basic marketing, business finance and personnel issues,[object Object]
Enterprise in Context (ALA),[object Object],[object Object]
12 week, thickly authentic simulation
Work in small groups
Role-play employees of a turn-around company
Task is to revive a failing company
Basic marketing, business finance and personnel issues,[object Object]
How to build an ALA,[object Object],Phoenix UK Ltd Undergraduate Training Programme,[object Object]
How to build an ALA,[object Object],Step Two,[object Object],Create a realistic, rich, interactive environment (the game world) ,[object Object]
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
Alternate Reality Games for Enterprise Education: Bridging the reality gap between simulation and authentic experience
How to build an ALA,[object Object],Step Three,[object Object],Create detailed plan (storyboard) for “delivery” of the simulation.  Don’t forget assessment! ,[object Object]
How to buildanALA,[object Object],Setting the scene is important.  What are the expectations?,[object Object],Step Four,[object Object],Immerse the students within the game world,[object Object],Begin interaction with characters very early.,[object Object],Stay in character for duration ,[object Object]
The Cast and Interactions,[object Object],Phoenix UK Ltd,[object Object],Simon Brookes,[object Object],Managing Director,[object Object],simon.brookes@phoenixuk.co.uk,[object Object]
The Cast and Interactions,[object Object],Phoenix UK Ltd,[object Object],Simon Brookes (MD),[object Object],simon.brookes@phoenixuk.co.uk,[object Object],Mike summers (Finance Director) ,[object Object],mike.summer@phoenixuk.co.uk,[object Object],Marie-Anne James (Marketing Director) ,[object Object],m.james@phoenixuk.co.uk,[object Object]
The Cast and Interactions,[object Object],Salter & Son,[object Object],Craig Salter (MD),[object Object],craig.salter@salter&son.co.uk,[object Object],Barry Scott (finance),[object Object],b.scott@salter&son.co.uk,[object Object],Christine Parker (Marketing),[object Object],c.parker@salter&son.co.uk,[object Object]
The Cast and Interactions,[object Object],Others,[object Object],Mike Winters ,[object Object],Previous Client,[object Object],Teresa Dale,[object Object],Market Research Consultant,[object Object]
Delivery Model,[object Object],ENVIRO-NMENT,[object Object],CLIENT,[object Object],ACTION,[object Object],ACTION,[object Object],Problem Based,[object Object],Emails,[object Object],Conference calls,[object Object],Posted packages,[object Object],Virtual (websites),[object Object],Real (field work),[object Object],REFLECTION ON  ACTION,[object Object],REFLECTION ON  ACTION,[object Object],STUDENT,[object Object],Peer learning in groups,[object Object],Teamwork peer assessment,[object Object],Group assessment,[object Object],Seminars,[object Object],“master classes”,[object Object],Interviews,[object Object],ACTION,[object Object],ACTION,[object Object],REFLECTION ON  ACTION,[object Object],REFLECTION ON  ACTION,[object Object],PEERS,[object Object],EXPERTS,[object Object]
Conference Call,[object Object],Craig Salter introduces the company,[object Object]
Conference Call,[object Object],Students ask the client questions,[object Object]
Conference Call,[object Object],Students ask the client questions,[object Object]
Assessment,[object Object],1. Company Turnaround Report,[object Object],2. Retail “best practice” presentation (to client),[object Object],3. Short Answer Tests (email),[object Object],4. Teamwork Peer Assessment,[object Object]
Leaderboard,[object Object]
Leaderboard,[object Object]
Leaderboard,[object Object]
Leaderboard,[object Object],What do points mean?,[object Object]
Evaluation,[object Object]
Immersed Students,[object Object],Hi Simon,,[object Object],Just a quick confirmation of receipt & to say I am really looking forward to getting my teeth stuck into this project.,[object Object],Kind regards,[object Object],OmidNikroo,[object Object]
Immersed Students,[object Object],Simon,,[object Object],Great, yes I got in fine, and saw that David already had some points up, which has spurred me on to getting my answers in asap.  I am working on them now and they should be with you shortly.,[object Object],There's no greater motivation than a bit of competition! (great idea with the leader board by the way, I know that a some of the other student have really been encouraged to work even harder to try and finish on top).,[object Object],Regards,[object Object]
Immersed Students,[object Object],Hi Simon,,[object Object],I was just wondering if it would be possible at this stage for our group to get into contact with Mr. Salter directly. We just wanted to ask him a few more questions about the business in general so we can get a little more of an idea about the business as a whole. If we could get an email address or a telephone number that would be great, if not we'd be more than happy to direct our questions through you.,[object Object],All the best,,[object Object],Charlie Nicholls,[object Object],PUTP,[object Object],Phoenix UK Ltd.,[object Object],+44 7889 141074,[object Object],www.phoenixuk.co.uk,[object Object]
Immersed Students,[object Object]
Immersed Students,[object Object],Hello Barry,,[object Object], ,[object Object],Firstly I would like to state that the following only applies if agreed upon by Craig himself, hence his inclusion in this email.,[object Object], ,[object Object],Following my recommendation to Christine about the business workshop last week, I promised to keep an eye out for further opportunities that could benefit yourselves.,[object Object],A great opportunity has been presented by Porthampton City Council in which they have been presented with a £300,000 grant to invest into the local industry and businesses such as yourself.,[object Object],I have linked the article from the Council website (HERE) for your further perusal. There is plenty of time before the deadline for applications, but it is always beneficial to be prompt with showing interest in these offers as they do not come about often.,[object Object]
Focus Group,[object Object],What are your  feelings for Salter & Son?,[object Object],“We cared about them – they mattered to us”,[object Object],When you were communicating with the characters, how did you feel?,[object Object],They were client - sympathy for redundancy - angry with Craig - Barry was too stupid,[object Object],(disagreement in group) - felt need to be sensitive about accusations – some students were defending the characters as if they were real people!,[object Object]
Focus Group,[object Object],Did your engagement with the unit change over the 12 week period?,[object Object],Peer assessment had an impact of increased involvement later,[object Object],Work load of other courses impacted later involvement (felt this courses was more evenly,[object Object],distributed),[object Object]
Focus Group,[object Object],What were the unit highlights – what did you enjoy most?,[object Object],Team work - (early start was a low) - interactivity & detail (esp. conference call) - lecture in,[object Object],bed!,[object Object]
Focus Group,[object Object],What was the least enjoyable part of the unit?,[object Object],Email questions got a bit repetitive and predictable (maybe) - more randomness?,[object Object]
Focus Group,[object Object],Is the leaderboard a good idea?,[object Object],yeah yeahyeah!!,[object Object],Peer assessment component was good - prize maybe less important,[object Object]

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