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Seven Habits of
Highly Effective
Rob Keefer, PhD
@rbkeefer
Stakeholders
Chickens
SDS@pomietwww.pomiet.com
BACKLOG
PLAN
WORK
REVIEW
RELEASE
PRODUCTRETROSPECTIVE
PROJECT
Product Owner: Represents
all stakeholders.
Team: Implementers of the
Sprint.
Scrummaster: Responsible
for the success of the
project. Enforcer of SCRUM
rules.
Stakeholders: Interested in
product’s outcome as
investors and users.
SDS@pomietwww.pomiet.com
7 Habits for Stakeholders
• Attend the Daily Scrum
• Note the Story Flow throughout a Sprint
• Focus on a Specific Goal
• Encourage a ConstantVelocity
• Win Early,Win Often
• Promote Continuous Learning
• Support the Team
SDS@pomietwww.pomiet.com
1.Attend Daily Standup Meetings
SDS@pomietwww.pomiet.com
• Don’t talk
• Ask clarifying questions - at the end
• Ensure informative status’ are provided
• Ensure team members are engaged
• Identify obstacles
• Don’t Hijack the Meeting!
1.Attend Daily Standup Meetings
SDS@pomietwww.pomiet.com
2. Note Progress Flow
SDS@pomietwww.pomiet.com
• No work item should take longer that 5 days
• No worker should have more than two work items
• Understand what ‘done’ means
• Ask questions and help remove blocks
2. Note Progress Flow
SDS@pomietwww.pomiet.com
3. Focus on a Specific Goal
SDS@pomietwww.pomiet.com
• Create a release mission statement
• Resist the urge to pull team members off
• Resist the urge to have the team follow tangents
3. Focus on a Specific Goal
SDS@pomietwww.pomiet.com
4. Encourage a ConstantVelocity
SDS@pomietwww.pomiet.com
4. Encourage a ConstantVelocity
• Team Composition - Are the right people
with the right skills on the team?
• Process - Understand that simply introducing
new practices will cause disruption
• Environmental Factors - Interruptions, noise,
ventilation, etc.
• Team Dynamics - Some team members may
not play nicely
Calibrate - 3 Sprints Optimize
• Avoid changing out team members
• Avoid pulling team members onto other
projects
• Be responsive to the team’s request for
information and involvement
• Set reasonable expectations of the team
SDS@pomietwww.pomiet.com
Remember
Velocity is measured for each
team on each project.
4. Encourage a ConstantVelocity
SDS@pomietwww.pomiet.com
5.Win Early,Win Often
SDS@pomietwww.pomiet.com
5.Win Early,Win Often
• Set early goals low
• Promote a bias for action
• Equate winning with delivery of business value
SDS@pomietwww.pomiet.com
6. Promote Continuous Learning
SDS@pomietwww.pomiet.com
6. Promote Continuous Learning
• Promote Study Groups
• Make continuous learning a performance objective
• Ensure that productive retrospectives take place
SDS@pomietwww.pomiet.com
7. Support the Team
SDS@pomietwww.pomiet.com
7. Support the Team
• Seek to understand the concerns of the team
• Affirm your confidence in the team
• Respond to changing needs of team
• Promote the project AND the team
SDS@pomietwww.pomiet.com
7 Habits for Stakeholders
• Attend the Daily Scrum
• Note the Story Flow throughout a Sprint
• Focus on a Specific Goal
• Encourage a ConstantVelocity
• Win Early,Win Often
• Promote Continuous Learning
• Support the Team
SDS@pomietwww.pomiet.com
What can I do?
• Informative status in
standup meetings
• Be transparent with facts
• Communicate results of
retrospective when
applicable
• Weekly update meetings
Team Members
• Attend standup meetings
and ask questions
• Accept and understand
new information
• Respond when asked for
help
• Weekly update meetings
Stakeholders
SDS@pomietwww.pomiet.com
No Seagulls
Don’t fly in, make a lot of noise, poop on everyone, and leave.
SDS@pomietwww.pomiet.com
Rob Keefer, PhD
Rob.Keefer@pomiet.com
@rbkeefer

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7 Habits of Highly Effective Stakeholders