2. Clothing is for protection, comfort, modesty, and
enhancement of beauty.
Appropriateness above all is the best rule. Dress
within the bounds of classic good taste.
Appropriateness is determined by a number of
factors and can change dramatically from situation
to situation.
Fashion is serious. What you wear reveals a
significant message about you and your world.
FASHION FINESSE
5. Economic Level
Educational Level
Social Position
Level of Sophistication
Family Background
Successfulness
Moral Character
TAKING STOCK
6. Clean up Your Closet
Hang together everything that goes together
Coordinate in one group
Keep evening wear separate
Know your Figure
Shop wisely and well.
THE BASICS
7. Dress properly to befit the occasion.
Interpret the season’s fashion based upon the
timeless qualities of past traditions.
Incorporate flair and style.
Keep a keen sense of appropriateness not only to the
occasion but also to your figure, lifestyle and age.
DRESSING FOR THE OCCASSION
11. Go shopping alone or
a friend whose taste
you trust.
Consider versatility.
Do not overlook
underclothing.
SHOPPING RULES
12. Pre-shopping or window shopping is recommended
before the actual buying.
Determine what you need and make sure you try on
clothes before buying them.
Avoid high – fashion fads, concentrate on
conservative stylish clothes.
Avoid shopping out of loneliness.
Don’t shop for bargains. Don’t judge merchandise by
its price tags.
SHOPPING STRATEGIES
13. VERTICAL LINE – its
creates an illusion of
height and makes the
person look taller.
HORIZONTAL LINE – it
cuts the height and
adds width.
Contrasting two colors
in two-piece outfits
create horizontal line
and minimizes height.
LINE IN CLOTHES