Managing your social media presence and interactions
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Presentation at @Visible_Banking Social Media and Finance Workshop
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Managing your social media presence and interactions
- 1. BancSabadell Managing your social media presence and interactions Visible Banking Social Media and Finance Workshop Pol Navarro – Head of Direct Channels and Innovation, Banc Sabadell Madrid, June 2010
- 2. Consumers are evolving Consumers are permanently online Total transparency
- 3. Consumers are evolving Consumers are permanently online Total transparency + Word of mouth
- 4. Where are the consumers? +
- 5. How are you managing your community? + “As the Web 2.0 age dawns, banks must wake up to the fact that the successful companies of the future will not have customers, they will have participants, and that rather than having a business, they will have a community” Chris Skinner http://twitter.com/Chris_Skinner
- 7. Value added services on social networks (ex: Community)
- 8. MONITOR all conversations related to the bank, and establish an internal protocol to react(reputation mgmt)
- 9. Open new CUSTOMER SERVICE CHANNELS on Twitter and Facebook
- 10. Ensure CONTENT AND MEDIA distribution on main social networks and own BLOG
- 11. Evangelization and TRAINING of BS employeesIMPACT 1 2 3 LISTEN COMUNICATE PARTICIPATE FOCUS
- 13. More impacts > Less attention> Try to be authentic and join the conversations!
- 15. More impacts > Less attention> Try to be authentic and join the conversations!
- 17. Manage and listen your community BROADCAST
- 18. Manage and listen your community EVENTS 2.0
- 19. Manage and listen your community
- 20. Manage and listen your community
- 21. Manage and listen your community
- 22. Manage and listen your community
- 24. More impacts > Less attention> Try to be authentic and join the conversations!
- 28. Join the conversations! Open BancSabadell - Flickr
- 30. More impacts > Less attention> Try to be authentic and join the conversations!
- 32. Economy of emotions and experiencies
- 33. Impact of managing social media
- 34. Thanks! Thanks @visible_banking and #ALL