1. SEO Workshop With James Scanlan and Collette Easton

4. Reduce non-relevant visits

6. Knock competitors sites off SERPs

8. Complex software using algorithms to identify & collect information from web pages

9. Users query an index not the live internet

10. Results returned by matching search query

13. Step 2: Keyword research

14. Step 3: Benchmarking

15. Step 4: On page optimisation

16. Step 5: Link Building

19. Business objectives should form the basis of the SEO goals, which should translate into revenue’

21. Increase revenue generated from website

22. Get ahead of competitors X, Y & Z

23. Launch new service

24. Improve existing services visibility

25. Drive down marketing & advertising costs

28. Get to top of Google for local listings

29. Complete on page optimisation for all important pages

30. Enquiry form

31. What are examples of important pages?

32. Identify competitor SEO strategy

33. Generate subject specific & relevant back links

34. Blogs

37. Step 3: Benchmarking Activity

39. Pages Indexed

40. Keyword positions

41. Back link analysis

42. Analytics

43. Traffic

44. Goals

47. Length of time on page

48. Bounce rate

50. Page meta descriptions

51. Better anchor text

52. Image ALT tags & filenames

53. http://googlewebmastercentral.blogspot.com/2010/09/seo-starter-guide-updated.html

55. Step 4: Page titles

56. Step 4: Unique meta descriptions

57. Step 4: Better anchor text

58. Step 4: Optimise Images

62. How many are trusted & authoritative?

63. Specialize in your business area

64. Has Page Rank to transfer

65. Has the keyword somewhere in the link anchor or the page is about the keyword

66. What can you bring to the party?

68. Get news articles to reference you

69. Get suppliers & customers to link to you

70. Get websites to use your widgets & badges

71. Get writer with blogs to mention you

72. Get individuals in forums & social media sites talking

73. Submit relevant useful comments with links in signatures

74. Submit to quality directories

77. Plan when & how you will review progress

78. Ensure that tasks are journalled

79. Create actionable items for the coming months

80. Assign responsibility for different reporting areas

81. Internal responsibility with no external help needs at least 4 hours per week dedicated