1.
Mobile App Monetization
Tips & Mistakes
Lessons learned so far…

2.
What we do?
Monetizing mobile apps with surveys
Drag & drop – 1 line of code
Less than 2min integration
One permission in manifest file

3.
Monetizing mobile apps with surveys
No space in app’s UI (overlay)
Minimal intrusion
Users engage with the survey within the app
Users win gifts (Happy users)
Lives well with other ad networks
(supplementary source of revenue)
High payouts (up to 20x more than ads)
Insights panel
Learn about your users
Internal surveys
Talk to your users
Running on over 53,000,000 all over the worLD, We still learn every day…

4.
App Monetization Mistakes & Tips #1
Plan a monetization strategy and integrate within your app’s flow
and UI design before building your app.

5.
We have seen that...
the bad way
Completion rate 0.3%
IN 1 MONTH OUT OF GP
Completion rate 28.0%
the good way

6.
App Monetization Mistakes & Tips #2
Positioning, timing, frequency, variety and mood of the user when ad is shown - really matters!
Do not make them wait
Do not make them hit accidentally

7.
We have seen that...
the bad way
Completion rate 0.1%
Completion rate 22%
the good way

8.
App Monetization Mistakes & Tips #3
Who are your users? How do they use your app? Monitor app and user behavior.

9.
We have seen that...
the bad way
More women -> new content
the good way

10.
App Monetization Mistakes & Tips #4
It’s not about downloads. It’s about users!
Launch on a selected target group. Invest in retention rather than acquisition

11.
We have seen that...
the bad way
the good way

12.
App Monetization Mistakes & Tips #5
Each platform is different.
Same as app store... Same as device… Same as user...

13.
We have seen that...
focus on device
focus on user

14.
App Monetization Mistakes & Tips #6
No app is dead. It is just abandoned.
Don’t be static and outdated. Evolve!

15.
We have seen that...
the bad way
the good way

16.
App Monetization Mistakes & Tips #7
Be patient.
Treat users as your clients.
A short session app can be monetized too.

17.
We have seen that...
SHORT SESSION APP
INVESTING IN THE LONG TERM

18.
App Monetization Mistakes & Tips #8
Diversify, target differently.
Combine formats.
Set revenue targets. Will make you focus to improve performance.

19.
We have seen that...
the bad way
the good way

20.
App Monetization Mistakes & Tips #8
Choose the right Ad Network.
Respect policies. Combine, use mediation.
Update to new SDK formats. User Experience.

21.
We have seen that...
NETWORKS EVOLVE TOO, STAY UP TO DATE

22.
Pollfish
developers survey
march 2014

23.
Thank you.
andreas@pollfish.com
@vourkosa