The document summarizes the history and operations of Vespa scooters. It discusses how Vespa was founded in Italy in 1946 and became famous due to its appearance in the 1952 film Roman Holiday. It then describes how Vespa licensed production of its scooters to companies in India in the 1960s and 1980s before re-entering the Indian market directly in 2012. It provides details on Vespa's current model lineup and plans to invest further in India, introducing new models to capture more of the growing two-wheeler market.

1. Not just a scooter, a way of life
REMYA RAJEEV
b1294

2. INTRODUCTION
• Vespa is an Italian brand of scooter manufactured by
Piaggio.
• The name means wasp in Italian.
• Head quarters: Pontedera, Italy
• Founded on 23rd April 1936.
• Type of company :Subsidiary
Piaggio MP5 "Paperino", the initial Piaggio prototype

3. HISTORY
• Founded on 23 rd April 1946 in Florence.
• Designer and founder Corradino D'Ascanio
• The Vespa has evolved from a single model motor scooter
manufactured in 1946 by Piaggio & Co. S.p.A. of
Pontedera, Italy—to a full line of scooters and one of
seven companies today owned by Piaggio.
• Vespa was made famous by the 1952 Hollywood
blockbuster Roman Holiday.

5. • In 1960s, Piaggio first licensed the production of Vespa
scooters in India to Bajaj Auto.
• Another Vespa partner in India was that of LML Motors
beginning as a joint-venture with Piaggio in 1983.
• In the 2012 Auto Expo held in New Delhi, the iconic
Vespa re-entered the Indian Market.

6. KEY PEOPLE
Designer and founder Corradino D'Ascanio

7. Chairman and managing director of Piaggio Vehicles Limited India Ravi Chopra poses
with Vespa scooters during their launch in Mumbai.

8. VESPA INDIA
• Piaggio first licensed the production of Vespa scooters in
India to Bajaj Auto in the 1960s. In 1971, Piaggio's license
was not renewed as a part of Indira Gandhi's privatization
programs. After the collaboration ended, Bajaj continued
to produce scooters based on the Vespa design, namely
the Chetak.
• Another Vespa partner in India was that of LML Motors.
Beginning as a joint-venture with Piaggio in 1983, LML,
in addition to being a large parts supplier for Piaggio,
produced the P-Series scooters for the Indian market.

9. •
In 1999, after protracted dispute with Piaggio, LML
bought back Piaggio's stake in the company and the
partnership ceased. LML continues to produce (and also
exports) the P-Series variant known as the Stella in the
U.S. market and by other names in different markets.
• In the 2012 Auto Expo held in New Delhi, the iconic
Vespa re-entered the Indian Market. Piaggio unveiled its
range of scooters at the Expo. This became the first such
venture of Piaggio in India without a local partner.

10. TOP COMPETITORS
• Honda Motorcycle India is the market leader, accounting
for more than 44% of the 2.2 million scooters sold in a
year.
•
Hero MotoCorp,
• Yamaha India,
• Suzuki Motorcycle
•
Mahindra Two wheelers

12. FUTURE PLANS
• Piaggio Vehicles has finally revealed their future strategy for the
Indian market and also about the different models they are going to
bring in future. The largest European scooter maker said that it will be
investing close to 20 million Euros in the Indian market for expansion
of its manufacturing facilities. The company recently launched its
iconic scooter, the Vespa LX125 in the Indian market.
• Roberto Colaninno, Piaggio Group Chairman and Chief Executive
said that the investment in its Baramati plant is a part of their strategic
plan in which India is a significant destination in the company’s
growth trajectory. A total investment of close to 50 million Euros has
been planned for the Indian market out of which 30 million has
already been invested in the Baramati plant. The remaining 20 million
Euros will be invested in doubling the capacity to 3 lakh units by
mid-2013.

13. • Going forward, Piaggio is looking at bringing in more models in the
scooter and motorcycle segment to take advantage of the growing 2
wheeler demand. It is also looking at possibilities of launching 3-4
wheeled LCVs. The Indian facility will also be producing 1000 and
above cc engines for the Indian and European markets. For this,
Piaggio has started to import its superbikes from Italy and has sold 25
models till date.
• The rumors in the web are floating that, Italian auto major Piaggio is
all set to expand its business in India with wide range of upcoming
scooters such as Vespa LXS125, Fly 125, Vespa S150 and Typhoon
150.

14. LXS 125
FLY 125

15. MODELS AVAILABLE IN INDIA
Vespa LX 125
Vespa VX 125

16. UPCOMING MODELS
TYPHOON 150

17. VESPA S150
VESPA 946