2. What is SoLoMo?
SoLoMo is an abbreviation for social-local-mobile, which is
a growingly mobile-centric version of the addition of local
entries to search engine results
Prior to SoLoMo, companies’ social, local, and mobile
marketing efforts were not as integrated. They were
generally composed of:
- social media marketing campaigns
- geo-centric marketing initiatives
- mobile marketing, primarily comprised of SMS
messaging
3. SoLoMo from a Business’ Perspective
SoLoMo represents an opportunity for businesses to target
potential prospects and consumers wherever and whenever,
with contextually-relevant content or information that is
designed to be shared on social media
Social media is the platform utilized by businesses to promote
their message, and engage with its target audience or target
market
Local refers to the area of concentration or relevant proximity
of the business, which can be either physical proximity or online
proximity
Mobile is the medium of connection between the business and
its prospects and customers
4. SoLoMo from a Consumer’s Perspective
SoLoMo is an acronym that applies to the integration of one’s
social media platforms and physical location with one’s mobile
device
The advanced functionality of smartphones and tablets
provides on-the-go consumers with numerous options and
capabilities
Mobile users now expect businesses to provide contextually
relevant online resources that inform, entertain, and resolve.
SoLoMo has shifted the power to the consumers, and
consumers are becoming more and more aware of it
5. Effects on E-Commerce
SoLoMo, through the advancement of technology, gives
local businesses the tools and products to allow them to
connect with their customers in ways that they previously
couldn’t in the past
It makes E-Commerce more accessible and significantly
more convenient – for both businesses and consumers
Businesses can now instantly deliver content to their
customers, through their mobile devices, that is more
locally-relevant, based on their customers’ current
location
6. Effects on E-Commerce
SoLoMo makes social media marketing campaigns of
businesses more dynamic and interactive
E-Commerce now has access to a previously untapped
market in local search
Will lead to more effective marketing campaigns
Businesses will have a better idea on how to market their
products online, what specific kinds of products to market
online, and who to market to online
Delivery of information in E-Commerce also becomes
faster and more efficient
7. SoLoMo in the next 2 years
• The use of SoLoMo will continue
to expand exponentially within
the next 2 years and beyond
• More and more companies will
see the advantages of SoLoMo
and adopt this platform
• SoLoMo will be applicable on
more devices and in more
locations
8. SoLoMo in the next 2 years
• SoLoMo will be a basic practice in all businesses, with some
businesses will create departments or divisions that are dedicated
specifically to the company’s SoLoMo operations
• SoLoMo will continue to develop, and will eventually offer more
advanced features (group geo-tagging, demographic profiling, etc.)
Editor's Notes
SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results compared to what’s available via a PC.The widespread consumer adoption of smartphones and tablets has left this setup obsolete.Referenceshttp://www.techopedia.com/definition/28492/solomohttp://socialmediatoday.com/jacey-gulden/1429651/solomo-what-and-why
To stay relevant, businesses need to get social, think local, and spend on mobile.Businesses must make it a priority to make use of this new platform to maximize its marketing potential and generate more revenue for the company, through engaging its target market through a relatively untapped means with significant potential.Referenceshttp://www.techopedia.com/definition/28492/solomohttp://socialmediatoday.com/jacey-gulden/1429651/solomo-what-and-why
It arose as a result of smartphones and tablets that integrate geo-location technology, with apps that have tools to determine where users are.Consumers are empowered as never before. Businesses must contend with ever-increasing expectations and demands of sophisticated mobile users who want what they want when and where they want it.Referenceshttp://www.techopedia.com/definition/28492/solomohttp://socialmediatoday.com/jacey-gulden/1429651/solomo-what-and-why