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Information sharing 2013
More than digital pieces of paper
!
!

Per Olof Arnäs
Chalmers

@Dr_PO
per-olof.arnas@chalmers.se
about.me/perolofarnas
The Internet first became available for
Swedish consumers around 1993

+

=

A (bad and expensive) mix between
Teletext and the Yellow Pages

Not very pretty

Few people with
computers
15 years later, in 2008, Google Flu
Trends was launched
Based on what
people google and
where their
computer is located
www.google.org
Ten days ahead
of the official flu
tracker
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
lm
a

st
o

We have no idea.
!

The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
lm
a

st
o

We have no idea.
!

...and neither does she,
but she will be dissatisfied
with stuff that we think are
pure science fiction and
almost magic.

The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
inning
beg

We are in the middle of a gigantic
exponential development curve
A new global eco system where new
types of, knowledge based, industries
compete with traditional ones
Startups don’t

compete with airlines...

by purchasing a bunch of
hiring a bunch of
and locking up a bunch of

planes
pilots
terminals at airports.

Miniature Airport by disparkys on Flickr
http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t

compete with airlines...

by purchasing a bunch of
hiring a bunch of
and locking up a bunch of

planes
pilots
terminals at airports.

Startups compete with airlines by
inventing videoconferencing.
Miniature Airport by disparkys on Flickr (CC-BY,SA)
http://bryce.vc/post/18404303850/the-problem-with-innovation
Addicted to dead trees
Physical flow

Original? Copy?
Ownership
Consignor

Consignee
Time to switch birds
What would happen if a pallet had
a Twitter account?
Probably nothing.
Probably nothing.
Well, that was not exactly true…
140 characters

Hyperlinked
@-names

Realtime
Hyperlinked
#-tags

Unilateral
subscription
Automagical
geocoding
Reference
trigging event

Hyperlinked
When the shipment passes a reader, the
message is sent automatically
When the shipment passes a reader, the
message is sent automatically
The shipment
reports often

Whoever is interested
can keep track
Association is done in realtime and is
reported instantly
Association is done in realtime and is
reported instantly
The shipment is
associated with Vehicle 18
and Shipment 2345

If you subscribe to
one, you subscribe
to all of them
But… does this mean that all pallets will
have onboard computers now?
But… does this mean that all pallets will
have onboard computers now?
No, of course not.
But… does this mean that all pallets will
have onboard computers now?
No, of course not.
It is enough that it has a digitally
readable identity, like a RFID tag
But… does this mean that all pallets will
have onboard computers now?
No, of course not.
It is enough that it has a digitally
readable identity, like a RFID tag
All logic is located in the reader
Su

Su

bs

bs

cri

cr

Subscrip

ine
b

ip

pti

tio

n

on

tion

m
Co

M

as

hu

Create value

p

Rem
ix

ion
ipt

scr
ub

S

SETI by Paulo Alegria on Flickr

My
own
data
ub
Su
bsc
sc r
ub
riip
scr p8ti
ip oon
n

tio

n
scription
ion
ipt

Publish

PubSub

This is not a social media megaphone
by mikael altemark on Flickr

SETI by Paulo Alegria on Flickr

scr
b
ub
Su
bsc
sc r
ub
riip
scr p8ti
ip oon
n

tio

n
scription
ion
ipt

scr
b

der
r

O

info

Cust
omer
infor
matio
n

Vehic
l

e/Ves

sition y
el po
ilit
/Vess
hicle
e
sab
V
es
cc
ya
ilit
ac
F

Operational data, not secret
Secret data

PubSub

sel E

TA

This is not a social media megaphone
by mikael altemark on Flickr

SETI by Paulo Alegria on Flickr

Publish

tion
rma
ub
Su
bsc
sc r
ub
riip
scr p8ti
ip oon
n

tio

n
scription
scr

ion
ipt

b

Publish
Publish

Publish

Publish

Operational data, not secret
Secret data

PubSub

This is not a social media megaphone
by mikael altemark on Flickr

SETI by Paulo Alegria on Flickr

Publish
ub
Su
bsc
sc r
ub
riip
scr p8ti
ip oon
n

tio

n
scription
ion
ipt

scr

b

Publish
Publish

Publish

Publish
Publish

SETI by Paulo Alegria on Flickr

New data

Combine

Operational data, not secret
Secret data

PubSub

This is not a social media megaphone
by mikael altemark on Flickr

Subscribe
Dialogue between
vehicle and
infrastructure

Footprinting

Increase efficiency by
sharing data

This is not a social media megaphone
by mikael altemark on Flickr

SETI by Paulo Alegria on Flickr

Benefits in transportation
In Search Of Lost Time by bogenfreund on Flickr

The biggest problem in
transportation is time.
There is not enough of it.
Ever.
Time horizons
Strategic

Tactical

Operational

Prognosis

Realtime!

We are approaching
this boundary

…and we are
starting to
move past it!
Digitization fronts
Goods

Vehicle

Business
process

Infrastructure
Digitization fronts
Goods

Vehicle
Order handling	
  
Driver support	
  
Vehicle economics

Barcodes	
  
RFID	
  
Sensors

ERP systems	
  
TMS systems	
  
E-invoices	
  
Cloudbased
services

RDS-TMC	
  
Road taxes	
  
Active traffic support

Business
process

Infrastructure
We produce vast
amounts of data

Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
All the time.

Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
What happens
when access to
real-time data
increases?

Strategic

Tactical

Operational

Prognosis

Infrastructure

Business
processes

Vehicles

Goods
not quite clear on the concept by woodleywonderworks on Flickr (CC-BY)
t
a
iz

it
ig

D

n
io

Incre
asing
good
s volu
mes

Opportunities
New
techn
olog

y

al
tic
oli
P
st
re
te
in
Quad Aces by fitzsean on Flickr
Gartners Hype Cycle for Emerging Technologies

Augmenting
humans with
technology

Machines
better
understanding
humans and
the
environment

Machines
replacing
humans

Humans and
machines
working
alongside each
other

Humans better
understanding
machines

Machines and
humans
becoming
smarter

Source: Gartner August 2013
http://www.gartner.com/newsroom/id/2575515
Gartners Hype Cycle for Emerging Technologies

Source: Gartner August 2013
http://www.gartner.com/newsroom/id/2575515
Gartners Hype Cycle for Emerging Technologies

?

Source: Gartner August 2013
http://www.gartner.com/newsroom/id/2575515
So…

What are we
doing about
all this?
Northern LEAD 

Logistics Research Centre
Founded by:
Chalmers University of Technology
University of Gothenburg
Logistics and Transport Society LTS
What we do
Northern LEAD coordinates and supports logistics
research at Chalmers and University of Gothenburg
in order to increase volume, quality and 

relevance of the research

stairs by Denis Jacquerye on Flickr
Tomorrow’s logistics. We are finding the answers.
Around 70 researchers

Five core research
groups

Collaboration between
Chalmers and University
of Gothenburg

Research centre for
sustainable logistics
solutions
Organises, facilitates,
disseminates highly
relevant logistics
research
This high quality research
contributes to
… a sustainable logistics
development
…gives companies

competitive advantages
…and benefits society
Green Leaf of a Bio Plant in Nature by epSos .de on Flickr
Five core
research groups
Industrial marketing
& purchasing
Logistics &
Transport
Physical
Distribution
Professors
Visiting Professors
Associate Professors
Post docs
Faculty
PhD students
Total

10
6
5
6
14
32
73

Production
Logistics
Optimization
Challenges
and trends
Environmental
impact

Focused areas
Logistics and Production Networks

Outcomes for
policy and
business

Long Distance Transport
Resource
limitations
Urban Transport
Demographic
changes
Manufacturing
and retail
revolution
Complexity and
structural
flexibility

Volatility and risk

Purchasing of
transport

Information,
planning and
control

Service
development in
networks

Intermodality

Resource
utilisation

Measurements
and measuring

Thought leadership
through
high quality
research and
innovation
Project 1: TRINFO
Project 1: TRINFO
Project 1: TRINFO
Project 2:
Smart access/guidance control
Project 2:
Smart access/guidance control
Project 2:
Smart access/guidance control
Project 2:
Smart access/guidance control
Project 2:
Smart access/guidance control
Project 2:
Smart access/guidance control
Project 2:
Smart access/guidance control
haring
Data s

Exp
del andi
iver
ng
y fr
ont
ic
am uts
yn tc
D or
sh

Foliate
d
transp
ortatio
n
netwo
rk

nd by
Sta
ents
shipm
S

me
o

r
he
ot

Realtime
applications
nt V2I
Intellige
ication
ommun
c

Super Cat by Photo Extremist on Flickr

oon
lat g
P
kin
par
Not all ideas age with grace
Someone must do the work
Not everyone will want
to adopt new things…
…or change
habits
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
so

e
m

We have no idea.
!
!
Per Olof Arnäs
per-olof.arnas@chalmers.se
about.me/perolofarnas
@Dr_PO
Slides published on slideshare.net/poar

The girl and the iPad by Niclas Lindh on Flickr (CC-BY)

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