If you’re looking to expand your publisher portfolio across Europe, there are some fundamental steps every publisher should take to ensure a solid expansion strategy. Using real and recent learnings from Fashionchick’s expansion into France, the UK, Netherlands and Germany, this fashion-focused session will share the truths behind each European market directly from a publisher’s perspective. With useable insight from each market alongside considerations on technical concepts, HQ setup, employee considerations and monitoring results, this session will supply the big do’s and don'ts for publishers looking to up their game internationally