Modified version of presentation by Paul M. Di Gangi, Ph.D. in St. Louis, MO to the OASIS pre-ICIS workshop. I have modified these slides to remove current research sites information. Reference: Di Gangi, P. M. (2010) “Exploring business models and the role of information technology on value creation,” Organizations and Society in Information Systems (OASIS) 2010 Pre-ICIS Workshop.

1. Exploring Business Models and the Role of Information Technology on Value Creation Paul M. Di Gangi, Ph.D. Western Carolina University www.paulmdigangi.com pdigangi@gmail.com 1/30/2011

2. Business Models “The conceptual foundation that determines how an organization creates and captures value.” Johnston et al. (2008) Develops the boundaries of an organization by: Chesborough (2003) Articulating the organizations vision and Approach to managing value creation processes. 1/30/2011

3. Drivers of Evolution 1/30/2011 Increased Interactivity

5. Networked Individualism(Wellman, 1999; 2001; Wellman et al., 2003)

6. Social Affordances (boyd, 2007; Putnam, 2000; Wellman et al., 2003)Growth of ICTs (Fulk & DeSanctis, 1995; Wagner & Majchrzak, 2006-7) (Di Gangi & Wasko, 2010)

7. Business Model Evolution Closed (Chesborough, 2003) Organizations internalize resources for value creation Open (Chesborough, 2003; 2006; Di Gangi & Wasko, 2009; von Hippel & von Krogh, 2003) Organizations leverage both internal and external resources for value creation Co-created (Prahalad & Ramaswamy, 2000; 2004; Di Gangi & Wasko, 2010; Pine & Gilmore, 1998) Organizations interact with external entities to craft an experience or create a common good that creates value for both 1/30/2011 (Di Gangi & Wasko, 2010)

8. Research Question How does the relationship between the organization and its resources (internal and external) affect an organization’s business model? What influences user behavior in each of these business models? How do they compare/contrast?

9. Balancing the needs of both parties User Interests vs Organizational Interests

10. Understanding the dynamics of the user-organization relationship in co-created business models. (Folger et al., 2010) Question How do member perceptions of balance and fairness impact member engagement behaviors?

11. You’re not listening to us. ~ IdeaStorm User (Di Gangi & Wasko, 2009)

12. Question How do member perceptions of balance and fairness impact member engagement behaviors? Rationale Prior research on user innovation communities has shown that community members disengage from communities that display one-sided interests. (Di Gangi & Wasko, 2009) Potential Benefits Greater understanding of the user-perspective of the relationship that exists in a co-created business model.