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Sxsw Update 2017

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Y&R's SXSW Takeaways 2017
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Sxsw Update 2017

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Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.

Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.

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Sxsw Update 2017

  1. 1. > South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino > Voice-first technology marketing - John Meulemans > Startup: Pixoneye – Personalized marketing redefined > Startup: Sensiks – Sensor Reality Pods >Top Startups SXSW, Paolo Martorino 2017 SXSW UPDATE
  2. 2. 2017 Key Trends Paolo Martorino join.marketing
  3. 3. We explore, or we expire - Buzz Aldrin join.marketing
  4. 4. “It’s the unexpected that makes SXSW unique” - Buzz Aldrin join.marketing
  5. 5. The Future of Marketing and Sales is A.I. Virtual experiences are getting real B2B Will Soon Mean Bot-to-Bot Conversation Explosion of Influencers Rising Bio-tech 2017 KEY TRENDS SXSW join.marketing
  6. 6. A.I.
  7. 7. Wie gelooR dat AI markeSng de komende 3 jaar fundamenteel gaat veranderen?
  8. 8. 80% of marketing executives say AI will revolutionize marketing by 2020 Demandbase, December 2016
  9. 9. FOR REAL OR HYPE?
  10. 10. The Future of MarkeSng and Sales is AI 1join.marketing
  11. 11. “It is esSmated we have a 30 year grace period before AI completely takes over the workplace. We therefore have a once in lifeSme opportunity to design it to augment not replace us… if we don’t, we will lose the opportunity to embrace it at all,”
  12. 12. AI and IA (Intelligent AugmentaSon) join.marketing
  13. 13. V/A/MR is geeng real 2join.marketing
  14. 14. MRVR AR join.marketing
  15. 15. join.marketing
  16. 16. join.marketing
  17. 17. B2B Will Soon Mean Bot-to-Bot ConversaSon 3
  18. 18. join.marketing
  19. 19. Explosion of Influencers 4join.marketing
  20. 20. Rising Bio-tech 5join.marketing
  21. 21. SXSW17 Nothing feels radical anymore join.marketing
  22. 22. > South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino Break > Voice-first technology marketing - John Meulemans > Startup: Pixoneye – Personalized marketing redefined > Startup: Sensiks – Sensor Reality Pods >Top Startups SXSW, Paolo Martorino Bites & Drinks! 2017 SXSW UPDATE
  23. 23. When machines will oujhink us all Thijs Peters
  24. 24. Deepblue vs. Kasparov 
 1996
  25. 25. Alphago vs. Lee Sedol
 2016
  26. 26. Carnegie’s Mellon vs. 
 top-poker players
 2017
  27. 27. = cat or dog If wrong
  28. 28. Big data + cloud = AI voor iedereen
  29. 29. Computers zien verbanden die wij niet zien
  30. 30. • Kans op postnatale depressie op basis tweets: 80 % accuraat (Microsoft) • Facebookdata vertelt hoe lang je relatie duurt (Cornell University)
  31. 31. AI + data Nieuwe profielen
  32. 32. Film gemaakt door AI (2 min.)
  33. 33. Zelfrijdende auto’s zijn doodeng…
  34. 34. Maar over 10 jaar vinden we dit eng
  35. 35. Allemaal werkloos? Zwarte scenario • 46 % van de banen verdwijnt • Chauffeurs, secretaresses, kappers • Ook banen hoogopgeleiden verdwijnen: accountants, notarissen… marketeers OXFORD UNIVERSITY 2014
  36. 36. Optimistisch • 12 % van de banen verdwijnt • 75 % banen verandert ( en wordt interessanter) • 12 % nieuwe banen MALCOM FRANK, AUTEUR VAN WHEN MACHINES DO EVERYTHING Allemaal werkloos?
  37. 37. BOTS & HUMANS BFF?
  38. 38. AI MarkeSng in an Alexa Era Paolo Martorino join.marketing
  39. 39. We are on the cusp of a great digital build-out join.marketing
  40. 40. “The last 10 years have been about building a world that is mobile-first. But in the next 10 years, we will shift to a world that is AI-first.” - Sundar Pichai, CEO Google join.marketing
  41. 41. Hyper personalized marketing at scale join.marketing
  42. 42. 65% of mobile users communicated with businesses via messaging apps
  43. 43. 34.000 messenger apps join.marketing
  44. 44. join.marketing
  45. 45. New Gatekeepers Personal Digital Assistants join.marketing
  46. 46. 1.8 billion users of voice-enabled digital assistants worldwide by 2021 Tractica, 2016
  47. 47. By 2020, 30% of web browsing will be done without a screen Gartner, 2016 join.marketing
  48. 48. Radical simplification of our interactions with everything join.marketing
  49. 49. join.marketing
  50. 50. Lingerie brand Cosabella replaced its agency with AI join.marketing
  51. 51. “If you’re not up to speed, get up to speed and get a tool like this,” she said. “If you want to survive, that’s what you need to do.”
  52. 52. 60% of brand content is seen as irrelevant clujer join.marketing
  53. 53. 75% expect companies to make more of a contribuSon to their quality of life join.marketing
  54. 54. join.marketing
  55. 55. Lijle Dragon AI join.marketing
  56. 56. QuesSon Who believes there will be humans on the marketing department in 2022? join.marketing
  57. 57. Voice-First Technology Is Going To Kill MarkeSng As We Know It John Meulemans j0hn
  58. 58. strategy & concepts campaigns & programs influencer marketing agency technology meets creativity
  59. 59. who’s using voice technology? personally
  60. 60. and for business?
  61. 61. VOICE
  62. 62. voice technology
  63. 63. voice first technology
  64. 64. voice technology
  65. 65. who wants this?
  66. 66. small reminder
  67. 67. “ik heb geen mobiele telefoon nodig”
  68. 68. the future it’s going to be great
  69. 69. success for 80k years
  70. 70. OK but seriously… why?
  71. 71. less screen-Sme would be nice
  72. 72. internet of things
  73. 73. a.i. gets bejer
  74. 74. less errors
  75. 75. easy and fast
  76. 76. so it’s an interesSng market?
  77. 77. 2017 24,5M 2018 30%
  78. 78. aaaand we’re geeng emo
  79. 79. analyzing emoSon from voice
  80. 80. Understanding you bejer EmoSons from you and people around you Capturing behaviour, purchases, locaSons Less fricSon Ephemeral feeling Vanity
  81. 81. Start @ home ecosystem convenience privacy
  82. 82. where are we going?
  83. 83. Hey ‘Puter
  84. 84. fitbit for your mind
  85. 85. “You always laugh a lot with X but haven’t seen him in a while. Would you like me to schedule some drinks together on Friday?” Cheers! Your first beer is on Heineken…
  86. 86. “Your mood takes a hit whenever your boss walks in… would you like to work for someone else?” I noSced some interesSng jobs on Monster!
  87. 87. “Your son really missed you last week. Some quality Sme would be nice. I noSced no meeSngs on next Thursday” Would you like to see the baby elephant in ArSs?
  88. 88. reconcile & prioriSze all your needs Now is the Sme to think about voice & personal assistants compounding benefits we #anthropomorphize
  89. 89. thnx john@3sixtyfive.co
  90. 90. STARTUP 1
  91. 91. Henry White @pixoneye
  92. 92. CONTENTS 1 3 4 2 Intro Deep Learning and evolution of Computer Vision Current user understanding on mobile devices Pixoneye’s Computer Vision capabilities Pixoneye’s Product solutions and Use cases
  93. 93. 1950 1960 1970 1980 1990 2000 2010 2020 AI MACHINE LEARNING DEEP LEARNING LANDSCAPE 1950’s a broad concept established - can machines one day think like humans? one path of AI, rather than trying to hard code or develop a theoretical model teach by example is a branch of machine learning based on a set of algorithms that attempt to model high level abstractions in data deep learning is the primary driver and the most important approach to AI and will drive enterprise
  94. 94. Computer Vision The aim is to imitate the functionality of human eye and brain components responsible for your sense of sight This can provide essential data to process, analyse and utilise in fields ranging from transport to facial recognition to marketing COMPUTER VISION
  95. 95. [2008] Image Detection
  96. 96. [2010] Image Recognition
  97. 97. What’s in the image: Friends, skiing, on the slopes, snow, outdoors Tags: Snow; Winter; Skiing; Couple; Friends; Mountains; Holliday. [2013] Image Understanding
  98. 98. Demographics: Location: London User: Male 25-30 Marital Status: Engaged Family: children 0 Relationship: Female 25-30 Work environment: business/ Casual Lifestyle: Past-time: Cycling – 30% | Hiking – 30% |Rugby – 30%| BBQ – 10% Fashion: Casual Income level: 5/6 (0-8) Pets: Dog – 1 Breed: Great dane Interests: Cycling, Beach, Rugby, Friends, Social events. Relevant details: Traveler, young couple, outdoor lifestyle [2015-2016] CONTEXTUAL UNDERSTANDING
  99. 99. NO ONE KNOWS THEIR MOBILE CUSTOMERS… THE CURRENT MOBILE MARKETING PROBLEM
  100. 100. 81% Of companies say they have a holistic view of their mobile customers UNDERSTANDING CUSTOMERS v 22% Of consumers on mobile say the average retailer understands them as an individual
  101. 101. PERSON 1 ? PERSON 2 ?
  102. 102. Male Married twice Grown Children Young Grand Children English Countryside Holiday in Alps Extensive Travellers Born 1948 Dog Lovers Sports Cars Fanatics Wealthy What You Know
  103. 103. Why personal galleries? It is effectively a data set along a timeline OFFLINE understanding documents real life People take >250 photos each month The average camera 1,500 photos and 24 videos <2% of images are shared on social media
  104. 104. 42 31 Contextual Understanding HOW IT WORKS…
  105. 105. Engaged Skier Cyclist Dog owner
  106. 106. Engaged Skier Cyclist Dog Owner FEATURE VECTOR
  107. 107. 3 Main products
  108. 108. Analytics: 150 Characteristics
  109. 109. Recommendation Engine
  110. 110. Triggers: Life changing events
  111. 111. Case Study 1 User1 User 2 User 3 User NEW ACCURATE DECISION MAKING USING PIXONEYE’S AI 92%
  112. 112. Henry White @pixoneye Thank You
  113. 113. STARTUP 2
  114. 114. WATCH THE IDG.TV VIDEO HERE
  115. 115. STARTUPS join.marketing
  116. 116. STARTUPS PAOLO MARTORINO MY 2017 FAVORITES join.marketing
  117. 117. Splt - Enterprise-first carpooling and car sharing Holojam - Social mixed reality Deep 6 AI - Match patients for clinical trials faster Lilly Fashion - Perception & Empathy Fashion Engine Helixworks - IndyBio Jukedeck - Artificially intelligent music composer Blinker - Automated car marketplace PAOLO’S SXSW STARTUP FAVORITES join.marketing
  118. 118. splt.io join.marketing
  119. 119. Holojam join.marketing
  120. 120. join.marketing
  121. 121. join.marketing
  122. 122. join.marketing
  123. 123. join.marketing
  124. 124. Blinker join.marketing
  125. 125. THANKS! join.marketing
  126. 126. DRINKS!

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