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Games	  as	  Civiliza,ons	  The	  Opportuni,es	  for	  New	  Lands	           Benjamin	  Joffe,	  +8*	  
What	  up,	  Bitspira,on?	  
@benjaminjoffe	  
12	  Years	  in	  Asia	  
+8*	  |	  Plus	  Eight	  Star	  Digital	  Best	  Prac,ces	  from	  Asia	       Market	  Entry	  Strategy	       China,	  J...
Startup	  Accelerators	  
Agenda	  1.  The	  World	  as	  Civiliza,ons	  2.  Seven	  (7)	  Cases	  for	  Market	  Entry	  3.  Ecosystems	  101	     ...
The	  World	  as	  Civiliza,ons	  
The	  World	  as	  Countries	  
Defining	  “Asia”	                          Asia!
The	  World	  as	  Civiliza,ons	  Western!       Chinese!      Arabic!     Indian!Slavic!        Japanese!     African!   ...
Aggressive	  Alien	  Races?	  
7	  Cases	  for	  Market	  Entry	  
7	  Cases	  for	  market	  entry	                                    Opportunity	                                      Sur...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	                               ...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	  2.  Copycat	     1.  Opportun...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	  2.  Copycat	     1.  Opportun...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	  2.  Copycat	     1.  Opportun...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	  2.  Copycat	     1.  Opportun...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	  2.  Copycat	     1.  Opportun...
7	  Cases	  for	  market	  entry	  1.  Surprise	  success	                     Opportunity	  2.  Copycat	     1.  Opportun...
Are	  you	  the	  one?	  Top	  15	  Most	  Influen/al	  Games	  of	  the	  Decade	                            WIRED	  
Are	  you	  the	  one?	  •  Concept	  Suitability	     –  Product	  /	  Market	  Fit	     –  Cultural	  Match	  
Are	  you	  the	  one?	  •  Concept	  Suitability	     –  Product	  /	  Market	  Fit	     –  Cultural	  Match	  •  Localiz...
Ecosystems	  101	  
Ecosystems	  101	  •  Macro	     –  GDP	     –  GDP/capita	     –  Demographics	  
Ecosystems	  101	  •  Macro	     –  GDP	     –  GDP/capita	     –  Demographics	  •  Culture	     –  Language(s)	     –  R...
Ecosystems	  101	  •  Macro	      –  GDP	      –  GDP/capita	      –  Demographics	  •  Culture	      –  Language(s)	     ...
“Global”	  Distribu,on	  Channels	  •  Facebook	  •  iOS	  •  Android	  	  
Gaming	  Civiliza,onal	  Channels	  •  Chinese	  >	  Tencent,	  etc.	  •  Japanese	  >	  DeNA,	  GREE	  •  Slavic	  >	  Vk...
“While	  the	  bigs	  all	  focus	  on	  Western	                  markets,	  Istanbul-­‐headquartered	                  s...
Alterna,ve	  Channels	  •  Web	     –  Game	  portals	     –  Internet	  cafes	  
Alterna,ve	  Channels	  •  Web	     –  Game	  portals	     –  Internet	  cafes	  •  Mobile	     –  Feature	  phones	     –...
x2	  Users	  =	  x2	  Revenue?	  “Zynga	  Aims	  for	  400	  Million	  Tencent	  Users	  in	  China.	  Starts	  with	  Cit...
x2	  Users	  =	  x2	  Revenue?	  “Zynga	  Aims	  for	  400	  Million	  Tencent	  Users	  in	  China.	  Starts	  with	  Cit...
Smartphones	  
Country	           Popula4on	           GDP/Capita	  (USD)	      China	           1.3	  billion	             4,500	      J...
Country	           Popula4on	           GDP/Capita	  (USD)	           China	           1.3	  billion	             4,500	  ...
Country	                Popula4on	           GDP/Capita	  (USD)	      China	                1.3	  billion	             4,5...
Mobile	  Users	                             China	               Japan	             Korea	   Mobile	  users	     1.02	  bi...
Online	  Game	  Companies	  Market	  Cap	        China	           $bln	     Japan	     $bln	              Korea	          ...
China’s	  Gaming	  Market	  •  1Q2012 	  $1.78B	  •  2012	  (E)	  $8B+	  (=	  2	  x	  Facebook	  2011)	                   ...
Reality	  of	  China	  •  Local	  partners	  are	  prely	  much	  mandatory	  for	     foreigners	  to	  get	  any	  distr...
Reality	  of	  China	  •  Local	  partners	  are	  prely	  much	  mandatory	  for	     foreigners	  to	  get	  any	  distr...
Social	  Networks	  in	  China	  •  Social	  networks	  are…	  TENCENT	     –  Lille	  money	  on	  RenRen	     –  No	  Fa...
Online	  Game	  Giants	  •  Licensing	  from	  Korea	  •  Rarely	  others	  (WoW,	  LoL)	  •  Developing	  their	  own	  g...
Tencent	  •  Revenue	   	   	   	  US$4.5	  billion	  •  Net	  Profit 	   	   	  US$1.6	  billion	  (35%)	  •  Sources	    ...
Tencent	  •  Qzone 	   	   	   	  552	  million	  MAU	  •  Pengyou	   	   	   	  202	  million	  MAU	  •  Open	  plazorm 	...
Renren	  •  Revenue	   	   	  US$118.0	  million	  •  Net	  Loss	   	   	  US$5	  million	     –  Not	  coun,ng	  sale	  o...
Mobile	  in	  China	  •  iPhone	  is	  for	  the	  1%	  •  Android	  stores	  are	  fragmented	      –  Over	  a	  dozen	 ...
Android	  Flurry	  in	  China	  •  New	  smartphones	  by	  the	  day!	     –  Xiaomi	     –  Alibaba	     –  Baidu	      ...
iOS	  in	  China	                           Source: AppAnnie.com"
Android	  in	  China	                           Source: AppAnnie.com"
Reality	  of	  Japan	  •  GREE	     –  Revenue 	  1Q2012 	          	     	  $575	  million	     –  Acquired	  OpenFeint	 ...
Reality	  of	  Japan	  •  GREE	     –  Revenue 	  1Q2012 	          	     	  $575	  million	     –  Acquired	  OpenFeint	 ...
Reality	  of	  Japan	  •  GREE	     –  Revenue 	  1Q2012 	                  	     	  $575	  million	     –  Acquired	  Ope...
Foreign	  Successes	  in	  Japan	  •  Koreans,	  Chinese,	  Western	  
Foreign	  Successes	  in	  Japan	  •  Koreans,	  Chinese,	  Western	  •  Online	  games	         •  Korea:	  Hangame,	  Nc...
Foreign	  Successes	  in	  Japan	  •  Koreans,	  Chinese,	  Western	  •  Online	  games	         •  Korea:	  Hangame,	  Nc...
Foreign	  Successes	  in	  Japan	  •  Koreans,	  Chinese,	  Western	  •  Online	  games	         •  Korea:	  Hangame,	  Nc...
Foreign	  Successes	  in	  Japan	  •  Koreans,	  Chinese,	  Western	  •  Online	  games	         •  Korea:	  Hangame,	  Nc...
Smartphones	  Gaming	  Opportunity	   Core Gamers	                           2011	                                2014	   ...
“Quality”	  •  What	  is	  quality?	      –  USA	     	     	  	  	  	  	  	  	  “It	  works”	      –  Japan     	     	  ...
What	  is	  “Quality”?	  •  What	  is	  quality?	      –  USA	     	     	  	  	  	  	  	  	  “It	  works”	      –  Japan ...
Korean	  gaming	  Market	  US$	  million	                   US$	  million	                           7.1	                 ...
Korea	  •  Outliers	     –  Blizzard	  (local	  opera,on)	     –  EA/FIFA	  (partnership)	  	     –  League	  of	  Legends...
Korea	  •  Outliers	     –  Blizzard	  (local	  opera,on)	     –  EA/FIFA	  (partnership)	  	     –  League	  of	  Legends...
Korea	  •  Outliers	      –  Blizzard	  (local	  opera,on)	      –  EA/FIFA	  (partnership)	  	      –  League	  of	  Lege...
“Rest	  of	  Asia”	  
“Rest	  of	  Asia”	  •  Rich	  &	  English-­‐friendly	      –  Singapore	  (English)	      –  Hong	  Kong	  (Cantonese,	  ...
“Rest	  of	  Asia”	  •  Rich	  &	  English-­‐friendly	      –  Singapore	  (English)	      –  Hong	  Kong	  (Cantonese,	  ...
“Rest	  of	  Asia”	  •  Rich	  &	  English-­‐friendly	      –  Singapore	  (English)	      –  Hong	  Kong	  (Cantonese,	  ...
(Unnamed	  Company)	  •  Brings	  Chinese	  MMOs	  to	  Indonesia	     –  Bootstrapped	     –  Profitable	  
Coming	  Soon:	  $50	  Android	  Phones	  
UberStrike	      	      	      	      	      	      	      	      	      	  
Online	  Shooter	  
Advantages	  •  Casual	  to	  hardcore	  players	  •  Free-­‐to-­‐Play	  •  Browser-­‐based	  •  Adrenaline!	  
UberStrike	  Channels	  1.    Facebook	  (social	  game)	  2.    Mac	  App	  Store	  (app)	  3.    Uberstrike.com	  (web	 ...
Facebook	  •  Users	     –  Any	  PC	     –  Many	  from	  emerging	  markets	  
Facebook	  •  Users	     –  Any	  PC	     –  Many	  from	  emerging	  markets	  •  Revenue	     –  Users	  in	  Internet	 ...
Mac	  App	  Store	  •  Users	     –  Hardware	  cost	  $500	  to	  $2,000	     –  Only	  “rich”	  people	  can	  really	  ...
Mac	  App	  Store	  •  Users	     –  Hardware	  cost	  $500	  to	  $2,000	     –  Only	  “rich”	  people	  can	  really	  ...
Android	  •  Users	     –  Hardware	  cost:	  from	  $100	  
Android	  •  Users	     –  Hardware	  cost:	  from	  $100	  •  Revenue	     –  Lots	  of	  free	  apps	     –  Fragmented	...
Conclusions:	  Toward	  Digital	  Civiliza,ons	  
Two	  Opportuni,es	  1.  Arbitrage	  Polish	  bloc	     1.  Find	  or	  build	  suitable	  content	     2.  Hyper-­‐locali...
Two	  Opportuni,es	  1.  Arbitrage	  Polish	  bloc	  2.  Leverage	  regional	  advantages	     1.  Have	  Silicon	  Valley...
Good	  luck!	        www.slideshare.net/plus8star	           benjamin@plus8star.com	  
Smartphones  Gaming  Opportunity   Core
Smartphones  Gaming  Opportunity   Core
Smartphones  Gaming  Opportunity   Core
Smartphones  Gaming  Opportunity   Core
Smartphones  Gaming  Opportunity   Core
Smartphones  Gaming  Opportunity   Core
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Smartphones  Gaming  Opportunity   Core Games as Civilizations

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Smartphones  Gaming  Opportunity   Core Gamers 2011 2014 PC More than $1.2 billion Overall Console market size Game About $3.6 billion growing software Smartphone games Official sites, $1 billion Mobile Social games over $1.8 billion Casual Gamers Arcade games, Card games, Edutainment

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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • Slide 60 can't be right. DeNA revenues of $526 billion for 1Q2012? I don't think so. Otherwise nicely done.
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  • Very cool and informative presentation
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