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Digital Passion 
T3CON14 - BERLIN - 08.10.2014 
THE KEY TO SUCCESS 
GENERATING RELEVANCE FOR TYPO3 NEOS
Digital Passion 
THE KEY TO SUCCESS 
GENERATING RELEVANCE FOR TYPO3 NEOS
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
3 + 
Patrick Lobacher 
CEO +Pluswerk GmbH 
Digital 
Digital Passio...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
4 + 
Southpark 
Season 2 / Episode 17 
„Gnomes“ 
The boys from Sou...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
5 + 
ECM 
Enterprise Content 
Management 
TYPO3 
TYPO3 Universum 
...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
6 + 
The relevance of web content management 
(WCM) has never been...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
7 + 
US IT research 
and advisory 
company 
Hype Cycle 
five key p...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
8 + 
US IT research 
and advisory 
company 
Hype Cycle 
five key p...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
9 + 
Peak of Inflated 
Expectations 
Innovation 
Trigger 
Plateau ...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
10 + 
Challengers Leaders 
TYPO3 CMS 
TYPO3 Neos 
Magic Quadrant 
...
11 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
The top 10 strategies to 
achieve relevance for 
TYPO3 Neos ...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 1 
TYPO3 Neos Extension Repository (NER) 
TYPO3 Neos NodeType Repos...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 1 
13 + 
TYPO3 CMS: 6.315 Extensions (1.195 uptodate) 
Wordpress: 3...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 1 
14 + 
182.977.496 extension downloads in total 
8.452.413 downlo...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 2 
15 + 
Documentation & Publications 
Documentation is the main en...
Documentation & Publications 2 neos.typo3.org 
16 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
Documentation & Publications 2 
17 + 
> 330 pages (in DE and EN) 
Didactical approach for 
all target groups 
lobacher.de ...
Documentation & Publications 2 
18 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
Great place to learn Neos! 
...
Documentation & Publications TypoScript 2.0 2 
19 + 
Pocket Reference 
bit.ly/ts2-pocket 
THE KEY TO SUCCESS GENERATING RE...
Documentation & Publications • What is missing? 2 
20 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
• Much mu...
Documentation & Publications 2 TYPO3 Campus 
21 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
TYPO3 Education...
A company behind TYPO3 Neos • Company „structure“ 3 
22 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
• Full ...
A company behind TYPO3 Neos • Advantages 3 
23 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
• Visibility by ...
A company behind TYPO3 Neos • Disadvantages 3 
24 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
• Passion? 
•...
A company behind TYPO3 Neos 3 THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
25 +
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 
26 + 
Lowest possible entry level 
• People having problems with...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 
27 + 
Lowest possible entry level 
• Make first contact to techn...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 codecoon.com/en/boxes 
28 + 
Lowest possible entry level
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 
29 + 
Integrate everything - be integrative 
No system is used b...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 About 70 
30 + 
Integrate everything - be integrative 
integratio...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 About 300 
31 + 
Integrate everything - be integrative 
integrati...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 
32 + 
Integrate everything - be integrative 
The same is for TYP...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 Content Management Interoperability Services 
33 + 
Integrate eve...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 6 
34 + 
Get a vision & mission statement 
• If you want to be rele...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 6 Vision Mission 
35 + 
Get a vision & mission statement 
Core Valu...
Show what you have • People are gregarious animals 7 
36 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
• So t...
Show what you have • There are many 7 
37 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
references out 
there...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 
38 + 
Fulfill capabilities customer expects 
Gartner defines Web...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 
Hype Cycle 
for Content 
Management 
2014 
39 +
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 
Hype Cycle 
Priority Matrix 
2014 
40 +
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 
41 + 
Fulfill capabilities customer expects 
• Content creation/...
8 
6 + 
Fulfill capabilities customer expects 
Manage 
Enable people to 
create and manage 
digital experiences 
and/or as...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 
Censored! 
43 + 
Spread the word! Multilingual!
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 
44 + 
Spread the word! Multilingual! 
• Books are offered by pub...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 
45 + 
Spread the word! Multilingual! 
• All basic information (M...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 
46 + 
Spread the word! Multilingual! 
Publishing just english wi...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
Publishing just english will increase the audience in non-9 
47 + ...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 
48 + 
German can be 
the source
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • Are you interested in TYPO3 Neos? 10 
49 + 
YOU? YOU!! 
• Are you...
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • If you are fascinated by TYPO3 Neos…1 0 
50 + 
YOU? YOU!! 
• You ...
51 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
The top 10 strategies to achieve 
relevance for TYPO3 Neos 
...
52 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
LINKS 
• TYPO3 Neos 
http://neos.typo3.org 
• Gartner Magic ...
53 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
THANK YOU! 
Questions? 
Digital Passion
53 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
Portfolio - Solutions 
Strategie & 
Consulting 
- Digital St...
54 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
Portfolio - Products
55 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
References
56 + 
THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 
Contact details 
Classic: 
+Pluswerk GmbH 
Patrick Lobacher ...
Digital Passion
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T3CON14EU - The key to success - Generating relevance for TYPO3 Neos

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What system is used by the majority is not a question of technique but of relevance. But how could we achieve such a market penetration to generate relevance? How to convince management consultants, analysts, marketeers, deciders and - last but not least - potential customers? We will have a look at the status quo and will show up strategies to generate relevance in the market.

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T3CON14EU - The key to success - Generating relevance for TYPO3 Neos

  1. 1. Digital Passion T3CON14 - BERLIN - 08.10.2014 THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
  2. 2. Digital Passion THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
  3. 3. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 3 + Patrick Lobacher CEO +Pluswerk GmbH Digital Digital Passion communications agency +[10] Locations +[130] Employees TYPO3 PLATINUM MEMBER
  4. 4. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 + Southpark Season 2 / Episode 17 „Gnomes“ The boys from South Park are due to give a presentation to voters in which they explain why the town should prevent a giant corporation (“Harbucks”) from opening next to Tweek’s Coffee, a local establishment. They encounter a group of gnomes who have been stealing underpants as part of a big plan, broken down into three phases. When the gnomes are pressed on the question mark and asked how, exactly, they get from underpants to profits, they don’t have a good answer. Develop Neos Relevance Profit
  5. 5. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 + ECM Enterprise Content Management TYPO3 TYPO3 Universum in total TYPO3 Neos TYPO3 Neos in special WCM Web Content Management Content Management System Market Ratio Ratio is NOT correct!
  6. 6. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 6 + The relevance of web content management (WCM) has never been higher as businesses and brands leverage this technology to support their multichannel digital customer experiences. Forrester - Market Overview: Web Content Management Systems - Dec 2013
  7. 7. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 7 + US IT research and advisory company Hype Cycle five key phases of a technology’s life cycle Peak of Inflated Expectations Innovation Trigger Plateau of Productivity TIME Slope of Enlightment Trough of Disillusionment EXPECTATIONS
  8. 8. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 + US IT research and advisory company Hype Cycle five key phases of a technology’s life cycle EXPECTATIONS Source: http://en.wikipedia.org/wiki/Hype_cycle Peak of Inflated Expectations Innovation Trigger Plateau of Productivity TIME Slope of Enlightment Trough of Disillusionment
  9. 9. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 + Peak of Inflated Expectations Innovation Trigger Plateau of Productivity TIME Slope of Enlightment Trough of Disillusionment EXPECTATIONS TYPO3 CMS TYPO3 Neos Hype Cycle for TYPO3 (not official!)
  10. 10. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 10 + Challengers Leaders TYPO3 CMS TYPO3 Neos Magic Quadrant for TYPO3 (not official!) Visionary Niche Players Challengers are solid vendors today and can perform well for many enterprises. The important question is whether they have the vision to succeed tomorrow. Visionaries are forward-thinking and technically focused. For example, their products may have unique multilingual capabilities or set the market's direction through their innovation and product development.
  11. 11. 11 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS The top 10 strategies to achieve relevance for TYPO3 Neos 12345678910
  12. 12. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 1 TYPO3 Neos Extension Repository (NER) TYPO3 Neos NodeType Repository TYPO3 Neos ViewHelper Repository A place for collecting* TYPO3 Neos project knowledge INSPIRE PEOPLE TO SHARE 12 +
  13. 13. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 1 13 + TYPO3 CMS: 6.315 Extensions (1.195 uptodate) Wordpress: 33.731 Plugins Drupal: 15.883 Modules Joomla: 8.502 Extensions TOP 10 Extensions for TYPO3 were downloaded 1.815.635 times
  14. 14. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 1 14 + 182.977.496 extension downloads in total 8.452.413 downloads of TYPO3 CMS 21,65 extensions per installation GitHub is NO replacement for a NER
  15. 15. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 2 15 + Documentation & Publications Documentation is the main entrance to the technology and more important as the technology itself! User Developer Decision Maker Analysts Multiplier
  16. 16. Documentation & Publications 2 neos.typo3.org 16 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
  17. 17. Documentation & Publications 2 17 + > 330 pages (in DE and EN) Didactical approach for all target groups lobacher.de THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
  18. 18. Documentation & Publications 2 18 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS Great place to learn Neos! learn-neos.com
  19. 19. Documentation & Publications TypoScript 2.0 2 19 + Pocket Reference bit.ly/ts2-pocket THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
  20. 20. Documentation & Publications • What is missing? 2 20 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • Much much much more documentation • Different kinds (decider, business, user, …) • Multilanguage content • Multimedia (Videos, learn-neos.com) • Books
  21. 21. Documentation & Publications 2 TYPO3 Campus 21 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS TYPO3 Education Committee Learning Units Curriculum Infrastructure Gamification Mentorship & Concierge Certification Preparation Events Trainer Integration
  22. 22. A company behind TYPO3 Neos • Company „structure“ 3 22 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • Full time CTO / Product owner / Product Manager • Full time CMO - Marketing is key • Full time Evangelist / Lobbyist • Full time Backoffice
  23. 23. A company behind TYPO3 Neos • Advantages 3 23 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • Visibility by consulting companies like Forrester, Gartner, … • Venture capital • Development speed • Trust
  24. 24. A company behind TYPO3 Neos • Disadvantages 3 24 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • Passion? • Personal Itch? • Conflict area • Adminstration overhead • Costs
  25. 25. A company behind TYPO3 Neos 3 THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 25 +
  26. 26. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 26 + Lowest possible entry level • People having problems with the technology will refuse to use it • Perhaps for a long time • They loose trust for a even longer time
  27. 27. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 27 + Lowest possible entry level • Make first contact to technology as easy as possible • Bullet proof installer • Test systems (hosted, VM) • Roadshows • Paid „getting started“ support (chat/hangout for instance)
  28. 28. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 4 codecoon.com/en/boxes 28 + Lowest possible entry level
  29. 29. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 29 + Integrate everything - be integrative No system is used by its own Customer have numerous systems running So integration of them is key!
  30. 30. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 About 70 30 + Integrate everything - be integrative integrations
  31. 31. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 About 300 31 + Integrate everything - be integrative integrations
  32. 32. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 32 + Integrate everything - be integrative The same is for TYPO3 Neos itself A strong API (REST?) should be offered for everyone who wants to integrate TYPO3 Neos
  33. 33. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 5 Content Management Interoperability Services 33 + Integrate everything - be integrative CMIS defines a domain model plus bindings that can be used by applications to manipulate content stored in a repository
  34. 34. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 6 34 + Get a vision & mission statement • If you want to be relevant, show the people why it’s worth to engage • We need to have a clear vision and a mission statement for TYPO3 Neos • For this a roadmap is necessary • Find a good Unique Selling Point (USP) • Find the niche • BE A GAME CHANGER
  35. 35. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 6 Vision Mission 35 + Get a vision & mission statement Core Values Transparency Leadership Guidance Orientation Motivation Trust
  36. 36. Show what you have • People are gregarious animals 7 36 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • So they look what other do • What system is used by my competitor? • What system is used by most other companies?
  37. 37. Show what you have • There are many 7 37 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS references out there • neos.typo3.org/ demo/neos-references. html • neos@typo3.org
  38. 38. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 38 + Fulfill capabilities customer expects Gartner defines Web content management (WCM) as the process of controlling the content to be consumed over one or more online channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open-source tools or hosted service offerings.
  39. 39. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 Hype Cycle for Content Management 2014 39 +
  40. 40. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 Hype Cycle Priority Matrix 2014 40 +
  41. 41. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 8 41 + Fulfill capabilities customer expects • Content creation/authoring functions, such as templating, workflow and change management • WCM repositories that contain content and/or metadata about content • Library services, such as check-in/check-out, version control and security • Content deployment functions that deliver prepackaged or on-demand content to Web servers • A high degree of interoperability with adjacent technologies, such as CRM (in particular, with marketing resource management and multichannel campaign management), digital asset management (DAM) and Web analytics • Real-time adaptation to visitor interactions through technologies such as delivery engines or enhanced frameworks for content delivery applications • The ability to integrate well with delivery tiers such as e-commerce, social media and portalsoftware (not a requirement but a capability that appeals to many clients)
  42. 42. 8 6 + Fulfill capabilities customer expects Manage Enable people to create and manage digital experiences and/or associated content Engage Contextually transform content across channels & manage trans-actions and social interactions Measure Give insight into multichannel experience patterns and consumption Multilingual Repositories Workflow Authoring tools Content/ Data services Campaign mgmt. Social ID / authen-tification Presentation mgmt. Ad serving Transactions Content targeting A/B testing Multivariate testing Web analytics Social analytics Dashboards Search analytics Source: Forrester Research, Inc. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS
  43. 43. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 Censored! 43 + Spread the word! Multilingual!
  44. 44. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 44 + Spread the word! Multilingual! • Books are offered by publishers • All publisher act local (because of the market) • „Writing“ is a provisioning job • about 4% of retail price for author • „Translating“ is on quotation basis • ~25 EUR per page • Math: • Author: 3000 EUR per Edition (2000pcs) • Translator: 10000 EUR per Edition
  45. 45. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 45 + Spread the word! Multilingual! • All basic information (Manual, API) have to be in english (of course) • Every other material should be in as many languages as possible • Website has to be multilingual (compare to *any* other system like Drupal, Joomla, Wordpress, Adobe…) • Germany is the biggest market in the moment => so strengthen the other markets
  46. 46. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 46 + Spread the word! Multilingual! Publishing just english will increase the audience in non-german countries but will decrease the audience in Germany
  47. 47. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS Publishing just english will increase the audience in non-9 47 + Spread the word! Multilingual! german countries but will decrease the audience in Germany
  48. 48. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS 9 48 + German can be the source
  49. 49. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • Are you interested in TYPO3 Neos? 10 49 + YOU? YOU!! • Are you • Developer? (independent of level) • Designer? • UX / UI Manager? • Project Manager? • Author? Blogger? • Customer? • Come to me / Robert / Karsten / … to start your TYPO3 Neos career now!
  50. 50. THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS • If you are fascinated by TYPO3 Neos…1 0 50 + YOU? YOU!! • You have to be • courageous • passionate • curious • flexible • But you will be rewarded with • THE BEST OPEN SOURCE CMS WITH THE MOST POTENTIAL OUT THERE
  51. 51. 51 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS The top 10 strategies to achieve relevance for TYPO3 Neos 1 TYPO3 Neos Extension Repository 2 Documentation & Publications 3 A company behind TYPO3 Neos 4 Lowest possible entry level 5 Integrate everything-be integrative 6 Get a vision & mission statement 7 Show what you have 8 Fulfill capabilities customer expects 9 Spread the word! Multilingual! 10 YOU? YOU!!
  52. 52. 52 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS LINKS • TYPO3 Neos http://neos.typo3.org • Gartner Magic Quadrant WCM 2013 http://www.awareweb.com/~/media/AwareWeb/Files/WhitePapers/ Gartner_Magic_Quadrant_WCM_7-2013.ashx • Forrester Market Overview: Web Content Management Systems http://www.onehippo.com/binaries/content/assets/whitepapers/forrester-market-overview- wcm-systems-dec-2013.pdf
  53. 53. 53 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS THANK YOU! Questions? Digital Passion
  54. 54. 53 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS Portfolio - Solutions Strategie & Consulting - Digital Strategy - E-Commerce Strategy - Cross Channel Management - Agile Consulting / Coaching - Project Management Performance Marketing - Conversion Optimization - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Social Media Marketing (SMM) - Web Analytics Websites & Portale - Corporate Websites - Brand Sites - Micro Sites - Intranets & Extranets - Mobile Applications Technologie & Systementwicklung - CMS Development - Enterprise Search - CRM Development - Systemintegration - Software Development Operations - Content Management - Content Localization - Shop Management - Support - Hosting E-Commerce - Online Shops - Mobile Commerce - B2C / B2B - Social Commerce - Commerce Search
  55. 55. 54 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS Portfolio - Products
  56. 56. 55 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS References
  57. 57. 56 + THE KEY TO SUCCESS GENERATING RELEVANCE FOR TYPO3 NEOS Contact details Classic: +Pluswerk GmbH Patrick Lobacher Solmstr. 6A 60486 Frankfurt am Main Phone: +49 89 130 145 20 Email: lobacher@plus-werk.com Web: www.plus-werk.com ! Twitter: www.twitter.com/PatrickLobacher Facebook: www.facebook.com/patrick.lobacher Blog: blog.lobacher.de Trainings: www.lobacher.de Google+: plus.google.com/ 105500420878314068694 XING: www.xing.com/profile/ Patrick_Lobacher LinkedIn www.linkedin.com/pub/patrick-lobacher/ 4/881/171 Slideshare: www.slideshare.net/plobacher Amazon: www.amazon.de/Patrick-Lobacher/e/ B0045AQVEA
  58. 58. Digital Passion

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