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IT Benchmarking
21.06.2011
Dr. Andreas Maaser
1Dr. Andreas Maaser in confidence
01 Company profile
02 Telefònica Germany - IT outsourcing
03 Key performance indicators
...
Telefónica Germany is part of Telefónica S.A.,
one of the biggest internationally operating telecommunications
companies i...
3Dr. Andreas Maaser in confidence
02 Telefónica Germany
has experience in successful IT outsourcing for several years.
Pro...
4
03 Key performance indicators
were used to manage and compare the different vendors.
Dr. Andreas Maaser in confidence
De...
 After transition new vendor
exceeded expectations
 Company internal benchmark
difficult due to different
technologies, ...
Working group IT Benchmarking
was initiated together with European Outsourcing Association
Germany e.V.
6Dr. Andreas Maase...
7
Working group IT Benchmarking
first comparable results and the exchange of experiences give clear
indications about succ...
IT Benchmarking
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IT Benchmarking

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Presentation by Dr. Andreas Maaser of Telefonica Germany at the EOA Summit & Awards, Madrid, 21st June 2011

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IT Benchmarking

  1. 1. IT Benchmarking 21.06.2011 Dr. Andreas Maaser
  2. 2. 1Dr. Andreas Maaser in confidence 01 Company profile 02 Telefònica Germany - IT outsourcing 03 Key performance indicators 04 Benchmarking 05 Working group IT Benchmarking 06 First results; next steps
  3. 3. Telefónica Germany is part of Telefónica S.A., one of the biggest internationally operating telecommunications companies in the world. 2Dr. Andreas Maaser in confidence  Mobile Telecommunication  Mobile Internet  Internet access  Fixed network telephony  Virtual Private Networks, security and hosting  Broadband wholesale Portfolio  More than 20 million customers, 17,03 m mobile customers and more than 2,6 m DSL customers  More than 1,1 million broadband connections (ULL) through partners  Revenue in Q1/2011: 1,23 billion Euros  Network coverage : 99% Mobile voice, 95% DSL and fixed network telephony, 98% Mobile Data,  LTE next-generation mobile technology 01 Facts & Figures  1995 – Foundation of VIAG Interkom (as a joint venture between VIAG AG, British Telecommunications &Telenor)  2002 – VIAG Interkom becomes o2 Germany  2006 – o2 becomes part of the Telefónica group  2011 – Integration HanseNet; Telefónica o2 Germany becomes Telefónica Germany; LTE Roll-out History
  4. 4. 3Dr. Andreas Maaser in confidence 02 Telefónica Germany has experience in successful IT outsourcing for several years. Produc- tion Quality Ass. DevelopmentPlanning & Capacity Management Planning E2E Analysis Analysis Coding & CT Integration E2E Test Launch offshore: 60% onsite: 40% internal & external offshore: 80% onsite: 20% internal & external Shareofoffshore activities 0 25 50 75 100% 2011201020092008
  5. 5. 4 03 Key performance indicators were used to manage and compare the different vendors. Dr. Andreas Maaser in confidence DefinitionKPI Cost Onshore/Offshore Ratio On-/Offshore MDs/ Total MDs Average Dayrate Total Cost/ MDs other KPIs Governance Effort Internal MDs/ Deliveryvolume Scalability Availability of resources Ratio Cost E2E Test - Development Cost E2E Test/ Cost Development Contracted KPIs Quality Defect Density MDs/ Defects Defect Ratio Production/E2E Production Defects/ E2E Defects Service Level Agreement Reaction Time/ Resolution Time Productivity Function Point Analysis Function Points / PM MD = Mandays PM = Person Month
  6. 6.  After transition new vendor exceeded expectations  Company internal benchmark difficult due to different technologies, methodologies, scope, etc. 5Dr. Andreas Maaser in confidence 04 Benchmarking reasons for benchmarking on operational level. IT outsourcing start transition time progress  Available IT Benchmarks on the market: • too generic or high level • doesn´t reflect different methodologies, technologies, etc. • definition of metrics can be misinterpreted • definition cannot be adapted on specific conditions • no option to get in touch with other benchmarking participants
  7. 7. Working group IT Benchmarking was initiated together with European Outsourcing Association Germany e.V. 6Dr. Andreas Maaser in confidence comparison of outsourcing services on an operational level projects with different parameters and methodologies of software development (e.g. Waterfall, Scrum) • companies with offshore IT development • “users-only” benchmarking working group • regular workshops • definition of commonly accepted metrics of benchmarking parameters to ensure comparability • discussion of results (current metrics: defect density & test effort) • confidence – based on NDA 05 Target Approach Members Scope
  8. 8. 7 Working group IT Benchmarking first comparable results and the exchange of experiences give clear indications about success factors in outsourcing. 06 Benchmarking metrics which are in place and have been compared: • Test Effort • Defect Density  splitted for different technologies & methodologies Next steps: • Definition and comparison of Productivity • Scope enhancement regarding other metrics • expansion of working group to widen data base  EOA Germany • Dr. Jörg Stimmer (joerg.stimmer@plixos.com) • Prof. Dr. Wolfgang Fritzemeyer (wolfgang.fritzemeyer@bake rnet.com)  Telefónica Germany • Dr. Andreas Maaser (andreas.maaser@o2.com) First results Contact Dr. Andreas Maaser in confidence

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