1. NRC Leadership Conference
Public Affairs
CDR Alvin “Flex” Plexico

2. Recruiting Outreach and
Awareness Program
Friends of the Navy Background:
• Encourage leaders with or without military experience to share key Navy messages
through speeches, blogs, letters to the editor & media interviews.
• Repurpose existing Navy key messages.
• Provide a toolkit of information to include key messages, fact sheets and other
information relevant to candidates’ interests.
• More than 150 candidates based on their influence and potential interest in the Navy.
Examples:
• Dean of the College of Engineering at Georgia Tech (Dr. May)
• Dean of the Dental Medicine at Harvard University (Dr. Donoff)
• President of the Maritime Alliance (Mr. Jones)
• University of Michigan President (Dr. Simon)
• Dean of the College of Theology and Ministry at Oral Roberts University (Dean Mathew)
• Dean of Engineering at Massachusetts Institute of Technology (Dr. Waitz)
• Dean of the College of Aeronautics at Florida Institute of Technology (Captain Scott, Ret.)
• Senior Vice President of Costco (Mr. Toomey)

3. Friends of the Navy/
Centers of Influence
• https://www.chinfo.navy.mil/embark/

4. Navy speeches and localized
messages for each NRD
www.chinfo.navy.mil/chinfo/Speeches.aspx
www.cnrc.navy.mil/Friends_of_the_Navy.htm

5. Key Navy messages…
 America’s Navy is a Global Force for Good and “good” can take many forms…
 Bombs on a terrorist hide-out.
 Bullets to protect innocent civilians against extremists.
 Bottles of water to those in need after an earthquake.
 Bachelor’s degrees (advanced training and education).
 All good things take GREAT people!
 Our Sailors serve from the sea on the land, in ships on the water, in submarines under the
water, and fly in planes and helicopters over the water.
 Why what we do is important:
 About 70 percent of the Earth’s surface is covered by water.
 About 80 percent of the world’s people live near the ocean.
 About 90 percent of all international trade travels by sea .
 We protect and defend freedom around the world, and we also offer great opportunities for a
great career here at home.
 Our mission is to meet America’s threats far away, so those threats cannot harm us here.

6. Public Affairs Best Practices
 Publicize your recruiters as hometown heroes and a local example of
our “Global Force for Good”
 Social Media
 Communicate with your recruiters and future Sailors
 Inform centers of influence & and possible prospects
 Communication is the key!
Submit weekly report with at least one news product along with
future events
Attend monthly conference call
 Share lessons learned with CNRC HQ & other NRDs