3. But today….
• Instructional video trapped in DVDs
– Out of context, unsearchable, and expensive
• “Free” video lost in YouTube
– Uneven quality, poor navigation, cluttered with ads
How can you leverage video to delight
customers, increase engagement, and
generate additional revenue?
4. The Playkast Solution
• Relevant, professional instructional video at the
point of sale
– High-quality, ad-free, mobile-friendly
• Easy integration with the shopping experience
– Consumer can pick and choose from a manageable set (or
buy them all!)
– Single Click-to-buy
• Natural “accessory” purchase
• Turnkey installation
• New revenue stream
7. We are seeking….
• …a few great pilot partners to launch our
platform.
– We provide the video library, hosting, transaction
processing, delivery, and analytics.
– You provide distribution.
– We split the revenues.
– We learn how this works.
8. What we want to learn
• Best placement for video on the site
• Optimal mix of free and paid video
• Point-of-sale integration strategies
• How can we optimize sell through?
• What data is the most useful?
• How can we create the best user experience?
Not sure I like these images, just trying stuff out. Let me know if you have better ideas
Maybe add verbs?:Instructional videos are “trapped” in DVDsFree videos are lost in YoutubePlaykast gets the best video in front of your customer while generating additional revenue for you.
Maybe title The Playkast “Plugin” or “Add-On”? – not sure, “platform” doesn’t completely imply that it works seamlessly within their existing siteRelevant, professional video at the point of saleHigh-quality, ad-free, mobile-friendly (downloadable?) – this could be big differentiator, just an idea. Very cool if it could just be sent to/appear on user’s mobile phone Easy integration with the shopping experienceConsumer can pick and choose from a manageable set (or buy them all!)One-clickto-buyNatural “accessory” purchaseTurnkey installationNew revenue stream
