Mobile marketing is a study from 2008 that explores what mobile marketing is and its main teachings. It discusses how mobile is a key medium that is personal, ubiquitous, immediate, can be localized, and is a great direct marketing tool that provides a wide range of marketing tools like SMS, MMS, web, Bluetooth, location services, and QR codes.

1. A STUDY FROM THE BY MARCH 2008

2. WHAT IS
MOBILE
MARKETING?
CHAPTER 1

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WHAT IS MOBILE MARKETING?
NO. WRONG.

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WHAT IS MOBILE MARKETING?

5. MAIN
TEACHINGS
CHAPTER 2

6. THE
DREAM
MEDIUM?
SECTION 2-1

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MOBILE IS KEY
Mobile is our second shadow

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MOBILE IS PERSONAL
Always attributable to one single person

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MOBILE IS UBIQUITOUS
One screen to unite them all