Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director International relations/Strategy CSR, Svenska Spel
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Monica has over 25 years of experience from the gaming industry. She has had different positions in Svenska Spel in departments such as International, Marketing and Communications.She was part of the work in setting up a joint company with lottery operations with Olifeja, the Lithuanian Gaming Company under her time in the International Dpt.Monica has been the head of the Business Intelligence Dpt for several years. Since two years she works within the CSR Dpt and responsible for CSR strategy and International relations. She is a member of the European Lotteries working group for Responsible Gaming. Monica has a Master Degree in Strategy. The purpose of Paf Responsible Gaming Summit, , is to increase awareness about responsible gaming by inviting the gaming industry and its stakeholders. We wish to have an open dialogue with gambling operators, partners, academics and decision makers to learn from each other and share best practices https://www.paf.com/rgsummit2015
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Paf Responsible Gaming Summit 2015: Gaming operators' best practices and new approaches. Monica Medvall, Director International relations/Strategy CSR, Svenska Spel
- 1. PAF Responsible Gaming Summit 20150929 Prevention and responsible gaming - what can we learn from each other? Monica Medvall, Director International relations/Strategy CSR, Svenska Spel
- 2. Platform Responsible Gaming - Keep track on your gaming2. Facts Svenska Spel and the Swedish gaming market1. Content
- 3. employees including casino operations1700 owned by the Swedish State100% market share, earnings of SEK 4,8 billion, operating margin 22%.43% customers, 2.5 million Spelkortet customer cards 5 million retailers and business partners7500 sales channels6 casinos4
- 4. Svenska Spel continues to lose market share 20,5 bn 2012 48% 18% 18% 16% 2011 49% 19% 19% 13% 2010 51% 20% 17% 12% 2009 53% 20% 16% 11% 2008 54% 20% 15% 12% 2007 55% 20% 15% 10% 2006 52% 20% 16% 12% 2005 53% 21% 16% 10% 2004 54% 20% 19% 6% 2003 15,4 bn 56% 21% 20% 3% Shares of the Swedish gaming market (net) Svenska Spel ATG Offshore Other Source: Lotteriinspektionen, Internetspelsmätning 2014 (ca 2 600 respondent) and Unibets q-reports. 2013 47% 17% 19% 17% 20,8 bn 20,6 bn 2014 43% 18% 19% 20%
- 5. Escalating war in the media Svenska Spel ATG Offshore Other Gross media investments for the Swedish gaming market (MSEK) Källa: SIFO :s ”RM-data” 2000-2014 (Bruttoinvesteringar, exklusive ADR men inklusive internet). 37% 47% 34% 24% 32% 26% 23% 25% 23% 23% 19% 17% 8% 7% 5%16% 16% 7% 53% 58% 72% 1,8 bn 800 m +11% 2,1 bn +69% 2012201120102009200820072006200520042003 2013 2014 3,6 bn
- 10. You seem to have a good check on your gaming Playing at Svenska Spel shows no signs of risk. If your risk level is ever increasing, you will receive a warning. Remember to occasionally test your gaming habits. Low risk High risk
- 11. Gaming history
- 13. Take a break
- 15. Image RG
- 16. Leader when it comes to RG in Sweden 51% 53% 55% 55% 55% 51% 3% 25% 14% 3% 0% 10% 20% 30% 40% 50% 60% Q4/13 Q1/14 Q2/14 Q3/14 Q4/14 Q1/15 Don’t know None Trend jfr Q4 2014 Nearest operators Källa: Imagetrackingen Q1 2015 (alla svenskar 18-75 år) Svenska Spel considered dominant in RG
Editor's Notes
- Hi everybody, I’m Monica Medvall, Svenska Spel, I’m working with CSR Strategy and have a special corporate assignment with International relations.
- The Swedish state is the owner of Svenska Spel and we are the tool to maintain the consumer protection especially regarding responsible gaming 5.500 retailers, 2.000 businesspartners in restaurants and bingohalls 6 sales channels; landbased channels as retailers, VLT, CC, subscriptions and internet and mobiles and tablets
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- This background in the Swedish gaming market and that we really want to be healthy and sustainable and differentiate us. We have made a huge change on the responsibility side, which feels fantastic and is something I'm proud of. It's a matter of turning towards a more healthy and sustainable development. Of course, we will work on our revenues and, of course, we will be commercial. But it has to be healthy. We have gone from a strong sales focus to a distinct focus on responsibility. We will now continue on this way. Now, I will go into the Responsible gaming online and show you the platform for Responsible Gaming.
- There are different ways to log in to the RG online, here is desktop, but you may log in with mobile and tablets as well Here is Spelkoll – or in English keep track on your gaming.
- Spelkoll – or in English Keep track on your gaming is a platform with different RG tools and services. Gaming habits Weekly budget which is mandatory Limits in time and money, VLT and Poker Gaming history RG information web page I will describe shortly three boxes
- My gambling habits In april we launched Playscan for all our players. Do you know what Playscan is? We can now follow our customers behavior and the player can keep track of the game and test his/her gaming habits. So far this year we have had 250.000 unique visitors in mobile and on internet. You can test your gambling habits – with a self-test. So far this year we have had 50.000 self-tests.
- If you play in a way that can lead to problems, you get a warning about the increased risk. Green means that you seem to have a good behavior on your game. Red or yellow can mean you start getting risky gambling habits. You also get tips on how to keep your gambling at a moderate level Recently we had an evalution from Dr Richard Woods that confirmed that Playscan is an effective tool to follow up gaming behavior. Playscan has a positive effect on risk-player. Players with increased risk and connected to the tool decreases their gambling! Similar behavior was also observed player with a high risk for developing gambling .
- Gambling History We have also gathered all gaming in Svenska Spel in the history. Here you can see your winnings and losses and how much time you spent at the Svenska Spel
- Here is my gaming history for all games. I do not play so much. You can see that I’ve lost 300 sek and you can choose to see all games or poker or vlt. Here is an overview of poker regarding result and time. I’m not a frequent poker player …
- Take a break We have gathered all exclusions on the very same place
- In Svenska Spel, you can choose to take a break from all the games, or Poker and / or VLT. You can also choose how long (3 or 6 months - alternatively 1 or 3 years). Whatever you choose, you can Swedish Games Never start a paused game before the interval expires. In april this year we launched 24h break, it’s a panic buttom 24h break is an easy way to take a short from quick games as scratch tickets, bingo, som quick number games. All you have to do is click on 24h brek. You can choose Select 3 or 6 month break from gambling, you can play again as time expired. IF you have chosen self exclusion 1-3 years the player has to have a follow-up call
- We have asked 1.000 people between 18-75 years in an online panel. Which operator is considered to be the leader in RG in Sweden and they said
- Over half of Swedes think that is the leading company referring responsible gaming in Sweden. It’s a huge gap to the next on 3%. And is worrying that 25% don’t know and 14% says none.
- When we launched the new RG platform we had a campaign in tv. The video is about the excitement in sports, the drawings in tv for scratch tickets and number games. Our payoff is – Spelkoll - We keep track on the excitement – You keep track on your gaming! Carry on having fun!