Gerindra was an emerging political party in Indonesia that attracted significant youth support during the 2009 election campaign. It was founded by Prabowo Subianto, who narrowly lost the presidential election, but received support from urban youth voters. Gerindra used innovative strategies through its youth wing, Tidar, to attract young people, including an engaging website, hip-hop music videos, and events tailored to youth subcultures. However, Tidar needs to continue evolving from just content to a more substantive youth movement to remain relevant.

1. www.planpolitika.com Insights on Indonesian youth political aspiration
In Search of
A Youthful Party
Gerindra Case Study
By Plan Politika
Copyright of Plan Politika

2. www.planpolitika.com Insights on Indonesian youth political aspiration
More than 4 million votes at 2009 legislative election
Prabowo Subianto finished second at the presidential election
Received tremendous support and sympathy
among urban voters
Emerging party which attract most attention during
the 2009 campaign
The Gerindra tv advertizing received positive remarks among
communication/marketing analyst

3. Prabowo Subianto
(59 years old)
“I’m not looking for bureaucratic position nor power,
I’m just seeking change for a better Indonesia”
-Republika 2009-
Founder/Head of advisor of Gerindra (Gerakan Indonesia Raya)
Head of Himpunan Kerukunan Tani Indonesia (organization of farmer)
Head of Himpunan Pencak Silat Indonesia (organization of traditional martial arts)
Head of Himpunan Pedagang Pasar Seluruh Indonesia (organization of traditional merchants)

4. www.planpolitika.com Insights on Indonesian youth political aspiration
Often Considered as an anti-thesis of SBY……
PRa
Prabowo attract a lot of young people attention. his character match
youth aspiration for a more decisive leader.
His left wing vision empathize the poor and demand a more
Independent and socially equal Indonesia

5. Yesthi
21 F, Jakarta
• The most fittest party for youth
is Gerindra. For her, Gerindra
has made a success of building
image as youth party
• Father has great impact to
influence her for choosing party
or having preference about
politician
• Every party must work on youth
not just by awareness, but also
building trust in their campaign
www.planpolitika.com Insights on Indonesian youth political aspiration

6. TIDAR
(TARUNA INDONESIA RAYA)
Is Gerindra’s organizational underbow
focusing it’s movement on youth
www.planpolitika.com Insights on Indonesian youth political aspiration

7. www.tidar.or.id
Has the most promising
Website for a youth.
The dynamic packaging and
content is the most advanced ever seen
as far for a political party
www.planpolitika.com Insights on Indonesian youth political aspiration

8. Tidar TVC Ads on Youtube
http://www.youtube.com/watch?v=JvBOOeLzxs4&feature=related
The only party that has a hip-hop anthem
www.planpolitika.com Insights on Indonesian youth political aspiration

9. Sensitive to youth emerging
subculture.
‘TIDAR GOWES’ an event that
Facilitates the fixed gear
Community.
www.planpolitika.com

10. TIDAR is ten step ahead from it’s rivals
In creating content for the urban youths.
The next key is to stay relevant…evolving
From content to a more contextual movement
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11. www.planpolitika.com
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