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Culture Experts: Blog Post Guidelines

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Blog Post Guidlines
CULTURE EXPERTS BY PLANPLUS ONLINE

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Purpose
The primary purpose of the culture experts blog is
to attract new readers to our useful and helpful
content that w...

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Guest Blog Posts Should NOT contain:
We do not publish product news and information,
product launches, or other general co...

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Culture Experts: Blog Post Guidelines

  1. 1. Blog Post Guidlines CULTURE EXPERTS BY PLANPLUS ONLINE
  2. 2. Purpose The primary purpose of the culture experts blog is to attract new readers to our useful and helpful content that will bring out a great idea of culture. We publish useful, helpful, top-of-funnel content that helps our customers and other businesses solve their culture problems. By writing for us you're not only helping business leaders solve their problems, but adding your own voice to what it means to have culture in your company.
  3. 3. Guest Blog Posts Should NOT contain: We do not publish product news and information, product launches, or other general corporate content that would distract from the use of this website to bring businesses together to come up with the concept of culture in the “blog” area of the website. There is a “news” section that product news and events may be submitted to.  We may offer advertising opportunities in the future, if you are interested in taking advantages of these opportunities you may contact us.
  4. 4. What is in it for you? Audience and Influence We promote our blogs across various social channels from PlanPlus Online accounts.
  5. 5. When, What and How
  6. 6. When, What and How of Submitting:  When to Submit: At least one week of desired publish date  How to Submit:  Your Blog Post (title + body)  Short bio of yourself and your twitter handle (if you have one)  Headshot (image)  What to Submit:  Something interesting about culture, experience, something that will bring in readers. The post should be between 400-700 words that will help people better understand culture, solve culture problems, etc.
  7. 7. Before You Blog QUESTIONS TO ASK YOURSELF
  8. 8. Questions to ask yourself:  Is what I’m sharing new or different?  Why should anyone care?  Is what I’m saying important? Is there a sense of urgency?
  9. 9. Exclusivity IT’S ALL WE ASK
  10. 10. Exclusivity We ask that you refrain from posting the blog post on your website or any other until at least 7 days after it’s been published on cultureexperts.net. We will promote your blog during that time frame on our social media channels.
  11. 11. Anatomy of a blog post WHAT SHOULD IT CONTAIN?
  12. 12. Anatomy of a blog post:  Title:  This is the most important part of your blog post. It’s sometimes your first and only chance to speak to the reader’s interest With that in mind your blog title should be:  Short and pithy (70 characters max)  Value-oriented (tell your reader how it will help her – 4 ways to unite your sales team)
  13. 13.  Body:  This is the 400-700 words in which you have to state your idea and offer value proposition for the reader. Some simple tips:  The most successful blogs impart one big idea  Most people share content before reading it! So it’s very important to deliver value in the first few sentences of your post.  Sections are good! Use numbers, or bulleted lists or a bolded header to break the sections into bites  Remember 8th grade English! – Intro and conclusion paragraphs, helps readers know what to expect and carry forward and easy takeaway
  14. 14. Body Continued  Style and Tone:  Think of our blog as business casual. We’re here to be smart, informed and solve our reader’s culture problems. But we are not stuffy, we know we have as much fun as BuzzFeed.
  15. 15. FQA  When should I submit?  One Week before the desired publication date  What if the deadline’s passed?  Too bad. No, just kidding. We understand things happen, we can make exceptions if we need to, but we’re busy, you’re busy, so it’s easier if we don’t have to.
  16. 16. FQA continued  Will my blog be edited?  Yes! We proofread everything we publish – carefully. We do have the right to edit for style, clarity, grammar, spelling and ease of understanding. We’re all writers ourselves and we will do our best to not change your “voice.” We will also do our best to alert you if we make any changes that are beyond what is mentioned above. But keep in mind that deadlines and pressures may not always make that possible.  I still have questions and/or need favors.  Email and/or bring chocolate to Shannon.adams@planplusonline.com.

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