3. The Coke side of Charity is
HAPPINESS
Coke has the social responsibility of bringing more happiness to the world
Top 5 in leading companies
Top 5 in respected companies
Top 25 in corporate response
Wednesday, 21 July 2010
4. Giving hapiness to those
who need it most…
…when need it most
Wednesday, 21 July 2010
5. The Happiness Factory
Foundation
Joining the world With a common goal In the biggest
Christmas celebration
Translating Coke’s philosophy into consumers action
Wednesday, 21 July 2010
16. Deliverables
Traditional Phase I:
•Core Creative Idea
Media •Proof of concpets for global
applications in TV, outdoor
and digital
Wednesday, 21 July 2010
17. Deliverables
Owned
Traditional Phase I:
Media •Core Creative Idea
Media •Proof of concpets for global
applications in TV, outdoor
and digital
Phase II:
•Earned media and free
publicity initiatives.
•POS, trucks, vendings,
labels etc Earned
Media
Wednesday, 21 July 2010
18. Deliverables
Owned
Traditional Phase I:
Media •Core Creative Idea
Media •Proof of concpets for global
applications in TV, outdoor
and digital
Phase II:
•Earned media and free
publicity initiatives.
•POS, trucks, vendings,
labels etc Earned
Media
Phase III: Deployment Tool Kit
Wednesday, 21 July 2010
19. We want Big Numbers
Consumer Response
200 x a/endants = 10MM
countries
50M smiles
Earned Media
5X( )
Media
Investment
Wednesday, 21 July 2010
20. We want Big Numbers
Consumer Response
200 x a/endants = 10MM
countries
50M smiles
Earned Media
5X( )
Media
Investment
Supported by Coke we can do it!
Wednesday, 21 July 2010
21. We want Big Numbers
Consumer Response
200 x a/endants = 10MM
countries
50M smiles
Earned Media
5X( )Media
Investment
Supported by Coke we can do it!
With your creativity will be a piece of cake!
Wednesday, 21 July 2010
