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According to the Social and Demographic Trends from Pew Research Center, millennials are the most racially diverse generation in American history. Results of a most recent study sponsored by the Plank Center for Leadership in Public Relations and the Institute for Public Relations, suggest that more than 70 percent of surveyed millennial public relations professionals value diversity of people at work. In addition, more than 60 percent of them indicated they are very supportive of social causes and socially responsible companies. Results also suggest when companies are more engaged in developing socially responsible strategies and programs, their millennial PR professionals tend to be more engaged in their job and their organization. To address millennial PR professionals’ needs and expectations for generating a positive impact on the community and society, this panel offers discussion and implications on how to create a dedicated corporate environment focusing on a more caring, inclusive and diverse culture to attract millennial top talent. Such a corporate environment could be critical in at least five ways: as a source of diversity and inclusion, as a driver of accountability, as a resource for shared power and continued development, as a stimulus for engagement and as a key to long-term success. Practical solutions will be discussed.
By the end of this session, participants will be able to:
- Examine cutting-edge survey data for insights about how diversity and inclusion initiatives help to recruit and retain millennial workers in PR. These insights are essential knowledge for managers as they supervise an increasingly diverse workforce.
- Interpret surveys about diversity and inclusion tactics that illustrate simple ways to engage millennial employees.
- Share case studies of best practices in diversity and inclusion as developed by global PR agency Burson-Marsteller and others.