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UX-UI. Building a desirable cloud application

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UX-UI
Building a desirable cloud
       application




 April ’12 - A presentation at Microsoft Greece

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who is talking

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Panos Kontopoulos
GM & Partner at WEDIA
www.mentalblock.gr
www.wedia.gr
@pkontopoulos

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UX-UI. Building a desirable cloud application

  1. 1. UX-UI Building a desirable cloud application April ’12 - A presentation at Microsoft Greece
  2. 2. who is talking
  3. 3. Panos Kontopoulos GM & Partner at WEDIA www.mentalblock.gr www.wedia.gr @pkontopoulos
  4. 4. Software Engineering lover Business and Marketing Singular - ERP Architect Intarget - Internet 1.0 agency Microsoft - Services and Web Strategy Wedia - Complex, Popular, Hand Crafted web sites
  5. 5. unique users per 2.400.000 month 50.000.000 pageviews per month 6.500 hits/sec 220.000 articles in 3 years 1.350.000 comments
  6. 6. share some thoughts a new generation of applications on the cloud web based device agnostic
  7. 7. share some thoughts why there’s more than features why design matters why user experience matters
  8. 8. share some thoughts about your competition
  9. 9. unless everybody in the room is building a Greek Accounting software application (limited to Greek Tax System)
  10. 10. your competition is world wide
  11. 11. wait, there is ROI
  12. 12. but first things, first
  13. 13. have you realized ?
  14. 14. all you have is your web site a landing page
  15. 15. ooops, I just forgot you have also a coming soon page
  16. 16. so let’s get back to your landing page
  17. 17. don’t forget the features page
  18. 18. and the pricing page
  19. 19. don’t forget the reminders
  20. 20. and your customer feedback
  21. 21. getting inside your application
  22. 22. mega menu s
  23. 23. faceted navigati on
  24. 24. blank slate
  25. 25. the queen of all, the web form
  26. 26. speaking of tools and processes
  27. 27. meet the personas
  28. 28. travel through user journeys
  29. 29. Goal: To buy the items in my basket! Basket! New or existing! Delivery details! Payment! Confirmation! New customer! List of selected Select
 Add product Enter name and Enter credit items and checkout
 Enter address ! Confirm! to basket ! email address ! card details! quantities ! option! Existing customer! Edit basket ! Select save Login! name and address! Add new name and address ! Notes! Several existing customers find it easier to checkout as a new customer as they don’t remember their username and password and find managing address fiddly. We should aim to make this much simply with the next release and enhance the process for repeat customers.!
  30. 30. and of course wireframe until you agree on what will be designed
  31. 31. speaking of mobile devices
  32. 32. say hello to responsive design
  33. 33. food for thought
  34. 34. THANK YOU! panos@wedia.gr @pkontopoulos

Hinweis der Redaktion

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  • Introductions\n
  • my delicious tag cloud \n
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  • my work\n
  • part of our portfolio \n
  • some impressive numbers for gazzetta.gr\n
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  • mobile apps \n
  • viral web videos\n
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  • facebook social games \n
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  • sometime ago I was looking for an agile supporting service to host our projects \n
  • several options are available\n
  • you can tell in the very first seconds some things about them \n
  • definitely design counts \n
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  • number of search results for ux \n
  • a first definition\n
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  • there is scientific background\n
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  • so user experience is about how someone looks at your company, brand, service, products in total \ntake le web for example, it’s more than a conference, it’s an experience \n
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  • there is no software in cloud applications\n
  • there are no salesmen \n
  • no boxes and cds\n
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  • added virality\n
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  • excellent examples \n
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  • colors are important \n
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  • looking for a crm? \n
  • not exactly what I had in mind :-( \n
  • I would prefer something closer to what I use everyday\n
  • tags and beautiful buttons on the sidebar \n
  • hot links, color usage and space, less is more \n
  • look what we have done in Wedia \n
  • look what we have done in Wedia \n
  • some UI patterns, new kind of menus \n
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  • you can find inspiration\n
  • you can find inspiration\n
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  • software platforms already incorporate them \n
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  • examples from our projects \n
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  • information architecture and let the designer free\n
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  • everybody says so\n
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