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Sales and Marketing, working together

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My presentation at Sales in Action 2017 Athens, Greece event, about SMarketing, bringing Sales and Marketing teams together through marketing automation platforms

Veröffentlicht in: Marketing

Sales and Marketing, working together

  1. 1. Hello I’m Panos Kontopoulos CEO
  2. 2. Sales + Marketing
  3. 3. SMarketing
  4. 4. short flashback
  5. 5. 2010 2011 2012 2013
  6. 6. 2010
  7. 7. 2011
  8. 8. 2012
  9. 9. 2013
  10. 10. 2014
  11. 11. moving on
  12. 12. CONSIDERATION AWARENESS DECISION
  13. 13. CONSIDERATION AWARENESS DECISION Advertising Friends & Family PR Direct Mail Sales people INFLUENCERS
  14. 14. SALES MARKETING CONSIDERATION AWARENESS DECISION Advertising Friends & Family PR Direct Mail Sales people INFLUENCERS
  15. 15. SALES MARKETING NO MAN'S LAND CONSIDERATION AWARENESS DECISION Social Media Search Engines Price Comparison Online Reviews Mobile Marketing Advertising Friends & Family PR Direct Mail Sales people INFLUENCERS
  16. 16. MARKETING NO MAN'S LAND Online Commerce Social Media Search Engines Price Comparison Online Reviews Mobile Marketing Advertising Friends & Family PR Direct Mail Sales people CONSIDERATION AWARENESS DECISION INFLUENCERS
  17. 17. Content Marketing Social Media SEO Newsletters Advertising
  18. 18. Marketing Automation
  19. 19. Leads CustomersVisitorsStrangers Attract Convert Close Blog Social Media Keywords Pages Email Workflows Lead Scoring CRM Calls to action Forms Landing Pages Contacts Promoters Delight Social Media Smart CTAs Email Workflows MARKETING AUTOMATION Turning visitors to Leads and Customers
  20. 20. setting up
  21. 21. SMarketing @wedia
  22. 22. Web Site
  23. 23. Personas Web Site
  24. 24. Campaigns Personas Web Site
  25. 25. Campaigns Personas Web Site Conversion Points
  26. 26. Conversion Points Campaigns Blog Posts Personas Web Site
  27. 27. Conversion Points Campaigns Social Media Blog Posts Personas Web Site
  28. 28. smarketing in action
  29. 29. summing up
  30. 30. 2017201620152014
  31. 31. SMarketing
  32. 32. Buyer wants from us Listen to specific needs Provide relevant information Respond in a timely manner Provide a range of options Marketing & Sales need to provide Personalisation Automation Self-service
  33. 33. Growth Stack Platform
  34. 34. grow.wedia.gr
  35. 35. Thank you and see you soon!

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