This was my presentation for SMX for April 26th, 2012 on how we manage twitter for our clients.

1. Building Buzz On Twitter:
Getting Followed & Retweeted
Patrick McKeown
Search and Social Strategist
Navantis Inc.
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2. OBJECTIVES
• Sales?
• Brand Awareness?
• Support?
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3. DEMOGRAPHICS
• Is your audience yet on Twitter?
• Can you build an audience on Twitter?
• Type your keywords into Sysomos, or
other tools to see what’s already being
discussed.
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4. POLICIES
• Employee policies
• Posting policies
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5. TOPICS/KEYWORDS
• Determine your topics of interest
• Find similar topics already being
mentioned on Twitter
• Create a list of keywords regarding that
topic
• Analyze your keywords for relevance!!!
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6. Competitive Analysis
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7. COMPETITIVE ANALYSIS
• Locate competitors on Twitter
–See who they follow
–See who follows them
• Use tools such as Sysomos to see their
followers and the gain insights?
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8. COMPETITIVE ANALYSIS
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9. COMPETITIVE ANALYSIS
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10. Find Influencers
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11. BLOG SEARCH
• Use your keywords and search for bloggers
• Tools such as Scrapebox can speed this up!
• From their blogs, find their Twitter ID’s,
follow them, engage them, listen to them
• Create content for them to blog (guest
blogging)
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12. TWITTER INFLUENCERS
• Use advanced search with your keywords
• Review profiles for engagement levels
• Use Sysomos profile information for
authority levels
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13. Actions, Engagements and Evangelism
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14. ACTIONS
• Pay attention! Listen
• Use lists/organize your audience
• Auto Organize: IFTTT to add to lists
• Be genuine
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15. ACTIONS: PARTICIPATION/CONTENT
• Engage, Listen, Participate!
• Don’t be afraid!
• Find great content!
• Buffer great content!
• Retweet great content!
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16. ENGAGING INFLUENCERS
• Follow the influencers
• Retweet relevant tweets
• @reply when you have value to add to
their conversation
• Listen to them, see what their follower
engage with
• Create engaging content
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17. ENGAGING AUDIENCE
• Find their interests
• Provide engaging content regularly!
• Retweet relevant tweets
• Post their links, acknowledge them with
@ mentions
• @reply when you have value to add to
their conversation
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18. EVANGELISM
• Teach the rest of your organization
• Engage the rest of your organization
• People leave Twitter because of lack of
engagement
• Get your company people to retweet, list
and follow you!
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19. Tools
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20. TOOLS: IFTTT.COM
removed
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21. TOOLS: INSTAPAPER
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22. TOOLS: FOLLOWERWONK
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23. TOOLS: GOFISH
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24. TOOLS: LINKEDIN SIGNALS
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25. TOOLS: SCRAPEBOX
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26. TOOLS: GOOGLE TRENDS
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27. TOOLS: GOOGLE ADWORDS
KEYWORD TOOL
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28. TOOLS: TWITTER ADVANCED
SEARCH
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29. TOOLS: BUFFERAPP.COM
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30. TOOLS: TWEETDECK
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31. TOOLS: SYSOMOS/RADIAN6
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32. Be Genuine! Listen! Engage!
www.patrickmckeown.info
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33. Repeat
www.patrickmckeown.info
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34. MORE INFO:
PEOPLE WHO ALWAYS HAVE
GREAT CONTENT (IN NO ORDER)
• Dr. Michael Wu @mich8elwu
• Alan K'necht @aknecht
• Jeremiah Owyang @jowyang
• Neal Schaffer @NealSchaffer
• Maggie Fox @maggiefox
• Rhea Drysdale @Rhea
• Aaron Friedman @AaronFriedman
• MyCool King @iPullRank
• @Marketingland
• Cher Jones @itscherjones
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35. LINKS TO TOOLS MENTIONED
How I use them: http://bit.ly/smxtoronto
• http://www.ifttt.com
• http://www.instapaper.com
• http://followerwonk.com
• http://ipullrank.com/tools/gofish/index.php
• http://www.linkedin.com/signal
• http://www.scrapebox.com/
• http://www.google.com/trends/
• https://adwords.google.com
• https://twitter.com/#!/search-advanced
• http://www.bufferapp.com
• http://www.tweetdeck.com/
• http://www.sysomos.com/
• http://www.radian6.com/
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36. CONTACT
Patrick McKeown
Search and Social Strategist
Navantis Inc.
www.navantis.com
patrickm@navantis.com
@pjmckeown
in/patrickmckeown
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