Graphic Design Portfolio

1. Extensive experience creating and
producing collateral material,
OTC packaging, business-to-business,
PACKAGING and consumer advertising.
DESIGN AND MANAGEMENT
EXPERIENCE
• Package design
• FDA regulations governing
OTC products
LOGO DESIGN
• Corporate I.D. manuals
• Graphics standards manuals
• Collateral material
• Budgeting
• Project coordination among
management, marketing
and sales
CORPORATE ID • Supervising and purchasing
graphics services and printing
• Electronic print production
and printing
COLLATERAL
Paul Gross
732 Springfield Ave.
cti o n
Summit, NJ 07901
908-522-0333
ire
Ar t DI
N
P
R
O
O
DUCT
GraphicDesign144@comcast.net

2. Client: Pfizer
Project: four new Purell SKU’s,
Ocean Mist, Spring Bloom
Moisture Therapy & Foam
PACKAGING

3. Client: Pfizer
Project: Purell club store
value pack & blister
PACKAGING

4. Client: Pfizer
Project: Pocket Paks design options
for market testing
PACKAGING

5. Client: James Finlay & Co.
Project: Three new SKU’s
created for Finlay’s house
brand Mountain Glen
M OUNTAIN
GLEN
™
Mountain Glen Instant Iced Tea Mix Nutrition Facts
Serving Size 2 tbsp (19g)
is made from only the finest Servings Per Container 25
ingredients and highest quality Teas
All Natural
Amount Per Serving
grown on our own plantations. Calories 80 Calories from Fat 0
% Daily Value*
Our unique formula has no color or
on Flavor
Lem
Total Fat 0g 0%
preservatives added. This copy is a Cholesterol 0mg 0%
place holder, and some content Sodium 0mg 0%
Total Carbohydrate 19g 6%
ideas, Finlays to finalized copy.
Sugars 19g
Protein 0g
Gou rmet Iced Tea Mix *Percent Daily Values are based on a 2,000 calorie diet.
TO MAKE A PITCHER
Add approx. 1/2 cup Tea Mix to 1 quart INGREDIENTS:
(4 cups) of cold water. Stir. SUGAR, CITRIC ACID, INSTANT TEA,
Serve over ice or chill. SILICONE DIOXIDE (PREVENTS CAKING),
NATURAL STRAWBERRY FLAVOR.
TO MAKE A GLASS
Add approx. 2 tablespoons Tea Mix to
Sugar Sweetened
8 fluid ounces (1 cup) of cold water. Stir.
Serve over ice or chill.
No Color Added
SERVING CHART
SERVINGS WATER TEA MIX
1 8 fl. oz. (1cup) 2 tablespoons
4 1 quart (4cups) 1/2 cup 00000 00000
0 0
8 2 quart (8cups) 3/4 cup
MANUFACTURED BY
16 1 gallon (4quarts) 1 1/2 cups
NET WT 16 OZ (1LB) 454g JAMES FINLAY & CO. (U.S.) INC.
HACKETTSTOWN, NJ 07840 USA
Iced Tea Mix #4 Lemon 10/7/00
M OUNTAIN
GLEN
™
Mountain Glen Instant Iced Tea Mix Nutrition Facts
Serving Size 2 tbsp (19g)
is made from only the finest Servings Per Container 25
ingredients and highest quality Teas
All Natural
Amount Per Serving
grown on our own plantations. Calories 80 Calories from Fat 0
% Daily Value*
Our unique formula has no color or
spberry Flavor
Total Fat 0g 0%
preservatives added. This copy is a Cholesterol 0mg 0%
Ra
place holder, and some content Sodium 0mg 0%
Total Carbohydrate 19g 6%
ideas, Finlays to finalized copy.
Sugars 19g
Protein 0g
Gou rmet Iced Tea Mix *Percent Daily Values are based on a 2,000 calorie diet.
TO MAKE A PITCHER
Add approx. 1/2 cup Tea Mix to 1 quart INGREDIENTS:
(4 cups) of cold water. Stir. SUGAR, CITRIC ACID, INSTANT TEA,
Serve over ice or chill. SILICONE DIOXIDE (PREVENTS CAKING),
NATURAL STRAWBERRY FLAVOR.
TO MAKE A GLASS
Add approx. 2 tablespoons Tea Mix to
Sugar Sweetened
8 fluid ounces (1 cup) of cold water. Stir.
Serve over ice or chill.
No Color Added
SERVING CHART
SERVINGS WATER TEA MIX
1 8 fl. oz. (1cup) 2 tablespoons
4 1 quart (4cups) 1/2 cup 00000 00000
0 0
8 2 quart (8cups) 3/4 cup
MANUFACTURED BY
16 1 gallon (4quarts) 1 1/2 cups
NET WT 16 OZ (1LB) 454g JAMES FINLAY & CO. (U.S.) INC.
HACKETTSTOWN, NJ 07840 USA
Iced Tea Mix #4Raspberry10/7
M OUNTAIN
GLEN
™
Mountain Glen Instant Iced Tea Mix Nutrition Facts
Serving Size 2 tbsp (19g)
is made from only the finest Servings Per Container 25
ingredients and highest quality Teas
All Natural
Amount Per Serving
grown on our own plantations. Calories 80 Calories from Fat 0
% Daily Value*
Our unique formula has no color or
ch Flavor
Pea
Total Fat 0g 0%
preservatives added. This copy is a Cholesterol 0mg 0%
place holder, and some content Sodium 0mg 0%
Total Carbohydrate 19g 6%
ideas, Finlays to finalized copy.
Sugars 19g
Protein 0g
Gou rmet Iced Tea Mix *Percent Daily Values are based on a 2,000 calorie diet.
TO MAKE A PITCHER
Add approx. 1/2 cup Tea Mix to 1 quart INGREDIENTS:
(4 cups) of cold water. Stir. SUGAR, CITRIC ACID, INSTANT TEA,
Serve over ice or chill. SILICONE DIOXIDE (PREVENTS CAKING),
NATURAL STRAWBERRY FLAVOR.
TO MAKE A GLASS
Add approx. 2 tablespoons Tea Mix to
Sugar Sweetened
8 fluid ounces (1 cup) of cold water. Stir.
Serve over ice or chill.
No Color Added
SERVING CHART
SERVINGS WATER TEA MIX
1 8 fl. oz. (1cup) 2 tablespoons
4 1 quart (4cups) 1/2 cup 00000 00000
0 0
8 2 quart (8cups) 3/4 cup
MANUFACTURED BY
16 1 gallon (4quarts) 1 1/2 cups
NET WT 16 OZ (1LB) 454g JAMES FINLAY & CO. (U.S.) INC.
HACKETTSTOWN, NJ 07840 USA
Iced Tea Mix #4Peach 10/7/00
PACKAGING

6. Client: James Finlay & Co.
Project: Chai Mix Label design
options created for Finlay’s
house brand Mountain Glen
Chai
SPICED CHAI MIX
Nutrition Facts
A blend of mountain grown teas and exotic
Spiced
spices from around the world. Chai has been Serving Size 3 tbsp (28g)
Servings Per Container 16
enjoyed and consumed for thousands of years
and is noted for its wonderful flavor Amount Per Serving
and rich aromatic cup.
Calories 115 Calories from Fat 20
TAKE TIME TO ENJOY THE LATTE OF TEAS. % Daily Value*
Total Fat 2g 3%
DIRECTIONS
mix
8%
Saturated Fat 1.5g
SINGLE SERVE - ADD 3 LEVEL TABLESPOONS
Cholesterol 0mg 0%
OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,
Sodium 30mg 1%
20447-MO-M300
STIR AND ENJOY. Total Carbohydrate 21.5g 7%
FOOD SERVICE - EMPTY CONTENTS OF CAN 0%
Dietary Fiber 0g
INTO DISPENSER MACHINE HOPPER. ADJUST Sugars 21.5g
SETTING TO MEET TASTE REQUIREMENTS. Protein 2g
Vitamin A 0% • Vitamin C 0%
Vitamin D 1% • Calcium 6% • Iron 0%
*Percent Daily Values are based on a 2,000 calorie diet.
This product is sold by weight not volume.
5-7/32 X 11-3/16-1/2 LAP
K
Some settling of contents may have occurred during handling.
INGREDIENTS: CANE SUGAR, NONDAIRY
CREAMER (CORN SYRUP SOLIDS,
PARTIALLY HYDROGENATED SOYBEAN
The Cappuccino of Teas OIL, SODIUM CASEINATE A MILK
DERIVATIVE, DIPOTASSIUM PHOSPHATE,
MONO & DIGLYCERIDES, SODIUM
56862 54365
7 9
SILICOALUMINATE (PREVENTS CAKING),
A Sophisticated Creamy Blend ARTIFICIAL FLAVOR AND RIBOFLAVIN
Of Sugar, Tea & Stone Ground Spices (COLOR)), NONFAT DRY MILK, NATURAL
MOUNTAIN
SOLUBLE TEA EXTRACT FROM HIGH
GLEN
™
Instant Just Add Hot Water GROWN TEAS, STONE GROUND SPICES.
MOUNTAIN GLEN™ BRAND
MANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.
NET WT 16 OZ (1 LB) 454g
HACKETTSTOWN, NJ 07840 USA
1
Chai
THE CAPPUCCINO OF TEAS
Spiced
SPICED CHAI MIX
Nutrition Facts
A blend of mountain grown teas and exotic
spices from around the world. Chai has been Serving Size 3 tbsp (28g)
Servings Per Container 16
enjoyed and consumed for thousands of years
and is noted for its wonderful flavor Amount Per Serving
and rich aromatic cup.
Calories 115 Calories from Fat 20
TAKE TIME TO ENJOY THE LATTE OF TEAS. % Daily Value*
Total Fat 2g 3%
DIRECTIONS 8%
Saturated Fat 1.5g
K
SINGLE SERVE - ADD 3 LEVEL TABLESPOONS
Cholesterol 0mg 0%
OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,
Sodium 30mg 1%
20447-MO-M300
STIR AND ENJOY.
Instant Mix, Just Add Hot Water Total Carbohydrate 21.5g 7%
FOOD SERVICE - EMPTY CONTENTS OF CAN 0%
Dietary Fiber 0g
INTO DISPENSER MACHINE HOPPER. ADJUST Sugars 21.5g
SETTING TO MEET TASTE REQUIREMENTS. Protein 2g
Vitamin A 0% • Vitamin C 0%
Vitamin D 1% • Calcium 6% • Iron 0%
MOUNTAIN *Percent Daily Values are based on a 2,000 calorie diet.
GLEN
™
5-7/32 X 11-3/16-1/2 LAP
MOUNTAIN GLEN™ BRAND
MANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.
INGREDIENTS: CANE SUGAR, NONDAIRY
HACKETTSTOWN, NJ 07840 USA
CREAMER (CORN SYRUP SOLIDS,
PARTIALLY HYDROGENATED SOYBEAN
OIL, SODIUM CASEINATE A MILK
This product is sold by weight not volume. DERIVATIVE, DIPOTASSIUM PHOSPHATE,
Some settling of contents may have occurred during handling.
MONO & DIGLYCERIDES, SODIUM
SILICOALUMINATE (PREVENTS CAKING),
The Cappuccino of Teas ARTIFICIAL FLAVOR AND RIBOFLAVIN
(COLOR)), NONFAT DRY MILK, NATURAL
SOLUBLE TEA EXTRACT FROM HIGH
GROWN TEAS, STONE GROUND SPICES.
A Sophisticated Creamy Blend Of Sugar, Tea & Stone Ground Spices
56862 54365
NET WT 16 OZ (1 LB) 454g
7 9
2
SPICED CHAI MIX
Spiced Instant Mix Just Add Hot Water Nutrition Facts
A blend of mountain grown teas and exotic
Chai
spices from around the world. Chai has been Serving Size 3 tbsp (28g)
Servings Per Container 16
enjoyed and consumed for thousands of years
and is noted for its wonderful flavor Amount Per Serving
and rich aromatic cup.
Calories 115 Calories from Fat 20
TAKE TIME TO ENJOY THE LATTE OF TEAS. % Daily Value*
Total Fat 2g 3%
DIRECTIONS 8%
Saturated Fat 1.5g
K
SINGLE SERVE - ADD 3 LEVEL TABLESPOONS
Cholesterol 0mg 0%
OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,
Sodium 30mg 1%
20447-MO-M300
STIR AND ENJOY. Total Carbohydrate 21.5g 7%
FOOD SERVICE - EMPTY CONTENTS OF CAN 0%
Dietary Fiber 0g
INTO DISPENSER MACHINE HOPPER. ADJUST Sugars 21.5g
SETTING TO MEET TASTE REQUIREMENTS. Protein 2g
Vitamin A 0% • Vitamin C 0%
Vitamin D 1% • Calcium 6% • Iron 0%
MOUNTAIN *Percent Daily Values are based on a 2,000 calorie diet.
GLEN
™
5-7/32 X 11-3/16-1/2 LAP
The Cappuccino of Teas
MOUNTAIN GLEN™ BRAND
MANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.
INGREDIENTS: CANE SUGAR, NONDAIRY
HACKETTSTOWN, NJ 07840 USA
CREAMER (CORN SYRUP SOLIDS,
PARTIALLY HYDROGENATED SOYBEAN
OIL, SODIUM CASEINATE A MILK
A Sophisticated Creamy Blend Of Sugar
This product is sold by weight not volume. DERIVATIVE, DIPOTASSIUM PHOSPHATE,
Tea & Stone Ground Spices
Some settling of contents may have occurred during handling.
MONO & DIGLYCERIDES, SODIUM
SILICOALUMINATE (PREVENTS CAKING),
ARTIFICIAL FLAVOR AND RIBOFLAVIN
(COLOR)), NONFAT DRY MILK, NATURAL
SOLUBLE TEA EXTRACT FROM HIGH
GROWN TEAS, STONE GROUND SPICES.
NET WT 16 OZ (1 LB) 454g
56862 54365
7 9
8
PACKAGING

7. Client: James Finlay & Co.
Project: Trade show panel
TRADE SHOW BANNER

8. Client: Kuntry Kards
Project: Carton and label design
for new start-up with a small
budget. A stock box was wrapped
with a textured sheet, and a series
of one color labels were created.
PACKAGING

9. Client: Glytone
Project: New skin care line
sold through dermatologists
PACKAGING

10. Client: Rolaids
Project: Implement design and
incorporate FDA mandated
formating of Drug Facts copy
Keep out of reach of children. Directions chew and swallow 2 to 3 chews, hourly if
needed Other information • each chew contains: calcium 470 mg, magnesium
5 mg • contains milk Inactive ingredients corn starch, corn syrup, corn syrup
solids, FD&C red no. 40 aluminum lake, flavoring, glycerin, hydrogenated coconut oil,
nonfat dry milk, soy lecithin, and sucrose Questions? call 1-800-223-0182, weekdays,
9 AM - 5 PM EST
Store at 59� to 77�F (15� to 25�C) in a dry place
www.pfizerch.com
DO NOT USE IF FOIL PACK PLACE UPC
IS OPEN OR TORN 3-12547-65520-0
0-00000-00000-0
Dist: PFIZER CONSUMER HEALTHCARE, Morris Plains, NJ 07950 USA
© 2005 Pfizer U.S. Patent Nos. 6,517,886 and 6,482,465
EX T R A S T R E N G T H
®
ANTACID
W ILD C H ER R Y
6 CH EWS
Active ingredient (in each chew) Calcium carbonate 1177 mg Purpose Antacid
Uses relieves: • heartburn • sour stomach • acid indigestion • upset stomach due to
these symptoms Warnings Ask a doctor or pharmacist before use if you are now
taking a prescription drug. Antacids may interact with certain prescription drugs. Do not
take more than 6 chews in a 24-hour period, or use the maximum dosage for more than
2 weeks, except under the advice and supervision of a physician.
TEAR HERE
06-0413-19
Fine Rib Closure
®
ANTACID
02044410
FPO100% - Code 128 Y
HER R Y
WILD C
SPACE LEFT
O PEN T O H O LD
PRO DUC T IN PLACE
EX T R A S T R E N GT H
EX T R A S T R E N G T H
Drug Facts
Active ingredients (in each chew) Purpose
Calcium carbonate 1177 mg...............................................Antacid
®
Uses AN TAC ID
relieves: • heartburn • sour stomach • acid indigestion ®
• upset stomach due to these symptoms HER R Y
ANTACID
WILD C
Warnings
Ask a doctor or pharmacist before use if you are now Use as directed.
H ER R Y
Follow all storage conditions.
taking a prescription drug. Antacids may interact with certain
W ILD C
prescription drugs. Dist: PFIZER CONSUMER HEALTHCARE
®
W ILD C H ER R Y
Morris Plains, NJ 07950 USA
Do not take more than 6 chews in a 24-hour period, or use the
R elieves:
© 2007 www.pfizerch.com
maximum dosage for more than 2 weeks, except under the advice
EX T R A S T R E N G T H
U.S. Patent Nos. 6,517,886 and 6,482,465
• Heartburn
and supervision of a physician. 02-0444-10
• Acid Indigestion
Keep out of reach of children.
Directions
F.P.O. Mag. 85%
chew and swallow 2 to 3 chews, hourly if needed
65522 4
3 12547 65525 5
Other information
• each chew contains: calcium 470 mg, magnesium 5 mg
00000 00000
0 0
• contains milk
Inactive ingredients
6CHEWS
corn starch, corn syrup, corn Store at 59˚ to 77 ˚F (15 ˚ to 25 ˚C)
syrup solids, FD&C red no. 40 aluminum lake, flavoring, glycerin,
ANTACID
in a dry place
hydrogenated coconut oil, nonfat dry milk, soy lecithin, and sucrose
18 CH EWS ( 3 packs of 6 chews )
DO NOT USE IF FOIL PACKS
Questions? call 1-800-223-0182, weekdays, 9 AM-5 PMEST
ARE OPEN OR TORN
FPO100% - Code 128
02044410
PACKAGING

11. Client: Various
Project: Logo design
Montrose GroupLLC
Consultants to Pharmaceutical Industry Specialty Tea Company
CONPAC CORPORATION
Pharmaceutical Company Package Design Company
Effective Packaging & Collateral Material
PURPLE MOON
FOUNDATION INC
Non-Profit Foundation Acountants to Tech Companies
LLC
Marketing Company Financial Consultance
lly Goo
n fu d
Si
Bogart
Delafield
Heavenly Chocolates Ferrier LLC
Spectially Chocolate Company Consultants to Pharmaceutical Industry
LOGO DEVELOPMENT

12. Client: Spinnaker Consulting
Project: Design options
presented to client, logo at
bottom left was used.
Spinnaker
Consulting, Inc.
SPINNAKER
Consulting, Inc.
Spinnaker
Consulting, Inc.
Spinnaker
CONSULTING, INC.
Spinnaker
Spinnaker Consulting, Inc. Consulting, Inc.
Spinnaker
���������
CONSULTING, INC.
����������������
LOGO DEVELOPMENT

13. Client: Warner-Lambert
Project: I.D. manuals —
Listerine Global Standards
Warner-Lambert Stationery
Zantac Global Standards
CLICK TO VIEW MANUAL
CLICK TO VIEW MANUAL
CORPORATE ID

14. Client: Smithsonian
Project: 150th anniversary
guide book. The book gives
a synopsis of each of the
Smithsonian’s museums
COLLATERAL

15. Client: PHARAMCOLOGICS
Project: Capabilities Brochure
COLLATERAL

16. Client: Glytone
Project: Product support
brochures targeting
two markets
COLLATERAL

17. Client: Twill Printing
Project: Service brochure
COLLATERAL

18. Client: Twill Printing
Project: Promotional mailers
COLLATERAL

19. Client: META Solutions
Project: promotional brochure
with inserts
Paul Gross 908-522-0333
COLLATERAL

20. Client: Interdyamics Automotive
Project: After-market air
conditioning equipment
brochure, produced in 6
languages
COLLATERAL