Chengdu IBOX is an innovation, fashion and design incubator located in Chengdu's central district. According to Prof. Per Jenster, Chengdu IBOX's President, "IBOX has proven to bring talented entrepreneurs, designers and international innovators together for new venture formation and success."
2. SO-
ARCHITECTURE
CRAFT
FASHION
FILM
MUSIC
COMIC &
ANIMATION
PERFORMING ARTS
TV
ART
PUBLISHING
ADVERTISEMENT
VISUAL ARTS
RVICE
COMPUTER SE-
电影 电视
服装设计
音乐 工艺
建筑
设计
表演艺术
动漫
出版 软件
广
告 视觉
艺术
计算机服务
艺术
文化创意产业是指那些从个人的创造力、技能和天分中获取发
展动力的企业，以及那些通过对知识产权的开发可创造潜在财
富和就业机会的活动。
文化创意产业主要包括广播影视、音像、广告、建筑、视觉艺
术、表演艺术、服装设计、电影、传媒、软件和计算机服务等
方面的创意群体。文化创意产业在国内外已成为主要的经济力
量。
自从英国政府1998年正式提出“创意经济”的概念以来，发达
国家和地区提出了以创意为基础的经济发展模式,发展创意产业
已经被提到了发展的战略层面。 文化创意产业有着巨大经济效
益和社会效益，世界各国政府都对这一产业的发展给予了特别
关注和高度重视。
The cultural and creative industries refer to a range of
economic activities which are concerned with the generation
or exploitation of knowledge and information.
Comprised of industries such as TV and radio, music,
advertising, architecture, art, performing arts, fashion, film,
software, computer service, etc. Creative industries have
become a dominant economic force both in China and abroad.
The term ‘creative industries’, formalized in the UK in 1998, has
become a realm of economic exchange acknowledged and
supported politically. Since then, developed countries have
put forward similar economic models based on creativity, and
creative industries have been brought up as national strategies.
The economic and social potential of creative industries today
is highly recognized by the developed world.
4. PLATFORM
What is iBOX?
interactive
collective
creative
social
平台
爱盒子是什么？
交流
集体
创意性
公众
爱 盒 子iBOX
iBOX
Jinjiang District
Beijing
Chengdu
Sichuan Province
四川省
北京
Shanghai
上海
Shenzhen
深圳
成都市
锦江区
爱盒子
一些基础较好的城市，如深圳、北京和上海，文化产业更是经
济发展的支撑力量。 创意产业的重要性已经蔓延到其他地区。
为了全力促进西部经济文化升级和可持续发展， 四川省成都市
2014成立创意文化产业商会， 旨在打造中国西部创意文化产业
核心驱动平台。屹立在成都锦江区，乃至整个中国西部， 爱盒
子是体现文化创意产业之新地标。
For cities in China with stronger economic foundations, such
as Shenzhen, Beijing, and Shanghai, cultural and creative
industries have become the core support to their economic
development.
More recently, the importance of creative industries has spread
to other regions. In 2014 a branch of China’s “Creative and
Cultural Industry Association” was launched in Chengdu, with
the objective to provide a platform for creative industries in
West China.
In this context, iBOX stands as a bold new cultural landmark
not only for creative industry in the JinJiang district of Chengdu,
but in West China as well.
5. +
+
=
英国是高度重视并率先提出创意产业理念和用政策激励创意产
业发展的国家。 这使伦敦在成为世界的经济、金融、贸易中心
之后，日益成为引导世界创意潮流的创意中心。
作为创意设计界领军企业，英国年度最佳建筑师事务所霍金斯
布朗(HB) 对伦敦的城市创意建设作出巨大贡献， 例如HB的项
目 ‘Here East’, 该项目旨在将教育、商业、科技已经媒体行
业聚拢在一起，形成拉动创意产业及创业人才的主要力量。
爱盒子是HB对中国创意的第一个贡献。 HB不但担任了设计打
造爱盒子的主建筑师, 还入驻了爱盒子。HB 的设计注入了国际
创新设计资源， 也发扬了公司注重社交的主旨， 把爱盒子打造
成促进交流合作的创意村庄。
In Britain, the introduction of national policy incentives to foster
creative industry significantly impacted urban developments in
cities such as London.
As a pioneer in creative industry, the award winning British
practice Hawkins Brown Architects (HB) continues to
contribute to the city of London’s urban landscape under
these new policies, with projects such as Here East capturing
the imagination of citizens and politicians alike, sparking new
growth in the city.
iBOX Chengdu is the firm’s first contribution to China’s creative
industries. HB has not only launched a satellite office in iBOX,
but has also acted as the executive designer for the project.
HB’s design ideas bring in international innovative resources,
and insert its focus on social themes, thus making iBOX
a creative village as well as a platform for production and
exchange.
8. 爱盒子的群落
The Community of iBOX
政府
Government
发展商
Developer
建筑师
Architect
公众
Public
教育
Education
创意
Creativity
休闲
Recreation
社区
Community
文化
Culture
一层平面图 A3 1:500
3m 9m 18m 24m
东 大 街
DONG DA ROAD
一环路东四段路
YIHUANROAD
CHENGDU DESIGN UNION
成都设计联盟公园
Creative Studio
创意艺术工作间
Exhibition Space
公共文化展览馆
Recreational Space
城市时尚休闲区
(包括：品牌店、餐饮、零售)
Lantern Feature
“灯笼”— 悬挂式盒子
Competition Space
创意竞赛PK场
Toilet
洗手间
Management Space
服务管理中心
“灯笼”— 悬挂式盒子
二层平面图 A3 1:500
3m 9m 18m 24m
东 大 街
DONG DA ROAD
一环路东四段路
YIHUANROAD
CHENGDU DESIGN UNION
成都设计联盟公园
Creative Studio
创意艺术工作间
Exhibition Space
公共文化展览馆
Recreational Space
城市时尚休闲区
(包括：品牌店、餐饮、零售)
Lantern Feature
“灯笼”— 悬挂式盒子
Competition Space
创意竞赛PK场
Toilet
洗手间
Management Space
服务管理中心
“灯笼”— 悬挂式盒子
9. 政府 Government
在省、市、区的支持下，锦江区成立了推进文化创意产业发展
工作领导小组，从机制上、政策规划上、资金上、人才上，以
及知识产权保护上，做好锦江区文化创意产业发展的坚强后
盾。
In support of the city, the Jinjiang District has established
leading group to promote the development of cultural and
creative industries. This group will be in great support for the
well-being of Jinjiang’s cultural and creative industries.
成都创意设计周-2014年10月
Chengdu Creativity Design Week - October 2014
锦江区区委常委
宣传部部长
刘晓博
锦江区区委书记
周思源
Jinjiang District
Committee
Propaganda
Department Minister
Liu XiaoBo
Jinjiang District
Party Secretary
Zhou Siyuan
政府
Government
发展商
Developer
建筑师
Architect
公众
Public
教育
Education
创意
Creativity
10. 我们也共同期待在未来两年里爱盒子能够吸引到更多更优秀的
国际设计人才， 设计创造出更多优秀的创意产品造福成都, 四
川乃至全球 。
We hope that the project over the next two years will be a
central place, where international designers will come to grow
and be motivated and inspired to create things that will make
lives better for people in Chengdu, in Sichuan and around the
world.
成都知识城爱盒子
文化传播 董事长
言培文
Chengdu iBOX
Culture Media
Director
Per V. Jenster
地标 landmark
文化地标-爱盒子
政府
Government
发展商
Developer
建筑师
Architect
公众
Public
教育
Education
创意
Creativity
Cultural Landmark-iBOX
发展商 Developer
11. 爱盒子包含第一积聚性， 第二融合性， 第三 创新性。
社会不同的阶层或不同意识形态的人聚在一起， 聚在一个都市
城市的中心地段， 这个带有创意性的村庄对将来城市发展的延
续起非常重要的作用。
iBOX has character of accumulation, reconciliation, and
creativity. People from different background and ideology
gather together in iBOX as a village within the city—which is
a creative village with an important role of shaping the city’s
sustainable development in the future.
英国霍金斯布朗建筑
设计公司
主创设计师
方芳
政府
Government
发展商
Developer
建筑师
Architect
公众
Public
教育
Education
创意
Creativity
Hawkins Brown
Architects
Project Architect
Fang Fang
HB 董事在成都 HB Directors in Chengdu
建筑师 Architect
14. 中国需要更多像这样的充满创意和设计感的地方， 它会大大激
发我们平时创作的欲望。我们也希望这个地方将来成为这个城
市喜欢创意， 和喜欢设计的人的聚集地。
China needs more places like iBOX, which is filled with creativity
and a sense of design. As an inspiration to our own works, we
believe iBOX will be Chengdu’s hub for creative communities.
成都朴诺品牌
创意总监
张晓华
政府
Government
发展商
Developer
建筑师
Architect
公众
Public
教育
Education
创意
Creativity
休闲
Recreation
社区
Community
文化
Culture
Chengdu Brand PuNuo
Creative Director
Zhang Xiaohua
时装品牌箱舟 Fashion Brand Woodenship
创意产业 Creative Industries
15. 爱盒子大胆的建筑很受瞩目， 很多人试图去接受它那骨骼式的
结构和实验性的设计。 这种新建筑带动新的潮流，也迎合公众
的兴趣。 爱盒子接待各种各样的文化活动，虽然还没有完全被
视为成熟的文化标志，但它在不断的改进。
iBOX provides some attractions in its bold form and presence.
It is experimental in a way that a wide spectrum of people try to
accept its bare-bone architecture, which is a visible trend and
people are adapting to it. iBOX hosts a wide variety of cultural
activities, though not mature yet to be recognized as a cultural
icon, it is improving.
拿七咖啡店店长
橙汁设计公司
创始人/设计总监
藤桢若
政府
Government
发展商
Developer
建筑师
Architect
公众
Public
教育
Education
创意
Creativity
休闲
Recreation
社区
Community
文化
Culture
Tedanachi Cafe Owner
Orange Juice Design
Founding Principal
Ted Teng
拿七咖啡店 Tedanachi Cafe
休闲区 Recreational Spaces
