helpful for marketing management students

1. .

2. Introduction
Referral marketing is a method of promoting products
or services to new customers through referrals, usually
word of mouth.
A Referral Promotion entices Fans to earn a reward in
exchange for referring their friends.

3. Types of Referral Marketing
A Referral Promotion is a powerful way to grow your
business by leveraging your friends.
Offline Referral Marketing
Offline referral marketing refers to ways you can
increase your client base or patient load by getting
third party endorsements without the use of the
internet.
Examples include colleague’s newsletters, public
speaking engagements, postcards and letters, as well
as direct verbal recommendations.

4. Types of Referral Marketing
Online Referral Marketing
Online referral marketing for professionals uses
various forms of internet marketing to gain third party
endorsements from people you may or may not have
met yet.
Different ways of online referral marketing are:
=> social media
=> referral direct through websites
=> emails.

5. Steps to Run a Referral Promotion
1. Choose a Prize and Referral Goal
It’s what entices people to enter and refer their
friends. Make the prize something relevant to your
business.
A gift card is enticing to all of your potential
customers – it’s the prize that is the most enticing to
the largest group of people
It will only attract people who are interested in your
products, which is what you want!

6. Steps to Run a Referral Promotion
2. Build your Referral Promotion
The Referral Promotion entry page needs to be simple and
exciting. It must get people excited about the promotion
and prize, and make it easy to enter.
The 5 elements of an entry page for a promotion on
Facebook:
a. Attention-Grabbing Title
b. Graphic of Your Prize
c. Entry, Referral Goal & Prizing Info
d. Entry Submission Form
e. Share Buttons & Facebook Comments

7. Steps to Run a Referral Promotion
3. Promote & Share your Referral Promotion
With your Referral Promotion set up, it’s time to
spread the word. There will be organic growth from
entrants sharing with friends, but you will need a few
boosts in the beginning to create the initial seed.
5 methods to boost your Referral Promotion:
a. Send an email blast
b. Share your promotion on social networks
c. Add a banner on your website home page
d. Create a Facebook Ad

8. Steps to Run a Referral Promotion
4. Monitor your Promotion
Depending on your goals, you may be interested in
tracking entries, referrals, shares or new Fans. Here are
3 methods to monitor the metrics of your Facebook
promotion
a. Facebook Page Insights
b. Google Alerts

9. Steps to Run a Referral Promotion
5. Post-Promotion Follow-up & Promotion
Once your promotion is complete, you can use it to
promote your Facebook Page further.

10. Referral Marketing through social
media

11. Referral Marketing through social
media
A short title phrased as a call-to-action is the best way
to maximize entries. For examples, “Refer 5 Friends to
Win a $10 Gift Card to LA TRATTORIA” is both simple
and informative.
Graphic of Your Prize: An image of your prize is a great
way to entice people to want to win it.

12. Direct referral through websites

13. Direct referral through websites
To get personel referral link you have to sign in or
signup your account.
Informations are given on the website:
=>what it is about.
=>How to participate.
=>When do I get my reward

14. Referral through Email

15. Referral through Email
Many companies are adapting innovative methods to
market their products which increases anticipation in
addition to popularizing the product.
One plus has adopted such a technique to market their
"One" their flagship product.
One plus launched its flagship product “One” with a
unique marketing strategy.

16. Benefits of Referral Marketing

17. Drawback of Referral Marketing
Referral via fake id’s.
Snapdeal closed their referral programs because of
referral through fake id’s.

18. Conclusion

19. Thank You
Piyush Parashar
Piyush Prakash
Tanush Ragib
Ayush Agarwal
Harsh Vardhan Mohta
Shashank Verma