The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape to view. Any structure other than a simple hut will be impossible to build.

1. P I X E L S U T R A
MANOEUVRE A BETTER TOMORROW
MODERN DAY MARKETING SKILLS
FOR YOUR
ENGINEERING
FIRM

3. Introduction
The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape
to view. Any structure other than a simple hut will be impossible to build. There won’t be any roads, infrastructure,
machines and devices! All in all, humanity in turn will cease to exist without engineering. If engineering is not omnipresent,
what is. This amazing skill of mankind is going through a fresh phase of challenges in the most modern era. There are more
number of engineers than ever before and customer needs and market situations are ever changing. But your
engineering concern can still hold its edge forward if you consider these modern day marketing technique
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Manoeuvre A Better Tomorrow
Modern Day Marketing Skills For Your Engineering Firm

4. P I X E L S U T R A
Create it before you even start - 3D Visualization and Simulation
Gone are the days where you had to wait till the
completion of a project or a prototype to completely
analyse or appreciate the engineering behind it. Be it a
pen, a car or an architectural building, today you can
see anything and everything live and real in front of you
even before you move into the production stage! The
demanding customers of the modern generation also
love to check out their products even before it hits the
market. To strive in such a market efficient 3D visualization
and simulation is the key as it helps to save time, money
and energy and also improve your reputation. So, let us
take a look at some of the best projects in this regard.
How about taking your bike for a ride before you buy it.
No, not a physical test drive. A completely three
dimensional virtual test drive that allows you to test all
the features of the bike that you want to buy. Sounds
interesting, right? ‘Bajaj Auto’ did just that with their
initiative called Bajaj Pulsar Interactive. From the scratch
you could see how the model got to its shape and you
can move on to check its tank capacity, quality of
wheels, seats and brake system! We know how tough it is
to convince a customer. In a traditional scenario, when
they walk into your store and see the product, there will
be an array of questions that follow. It is actually a time
consuming and annoying process for the both customer
and the seller. A well detailed 3D visualization could well
serve as your best spokesman and imagine what that
could do to reduce the anxiety of a customer.
https://
www.youtube.co
m/watch?
v=wKpbLk7W0E4
‘Hensley Industries’ focuses on the production of
attachments and wear parts for machines used in mining
and construction. In a traditional scenario, it is impossible
to identify the type and quantity of loads the machines
could handle without any impairment. To ascertain a
comprehensive performance of these machines,
engineers at Hensley made use of 3D simulations as they
applied static and dynamic loads to a virtual machine. It
also helps them understand whether an operator or
technician on site could replace any defects quickly
without needing any sophisticated skills. Manager talking
about Creo Software
2

5. ‘Meaco’s’ 3D representation of their dehumidifier smartly
covers all the relevant details regarding the product.
You understand why they stand out and what it can do
to enhance the freshness in your living room. Though the
video is quite direct and straightforward, it goes a long
way in convincing a customer the advantages of buying
the product.
https://
www.youtube.c
om/watch?
v=xgxer3jAUqs
‘SmartMetals’ provides high end audio visual equipment
mounts that has to withstand weight and the heat that
the electronics produce. Other than this, the greatest
challenge for them is while delivering custom products as
per customer requirement. To counter this challenge,
SmartMetals engineers uses 3D simulation to study linear
static, modal, buckling, contact and steady state
thermal. Thereby, they get a real feel of how the product
would perform in the physical world even before it
actually gets to the production stage.
Source - http://www.ptc.com/cad-software-blog/four-companies-that-use-simulation-software-to-speed-design
Manoeuvre A Better Tomorrow
Modern Day Marketing Skills For Your Engineering Firm 3

6. Here is an absorbing 3D walkthrough of ‘Canal Heights’,
the residential building. See how the shapes and volumes
depicted in the blueprint attains a real life like 3D image
through careful visualization. A striking advantage of such
visualization is that, it makes it easy for any novice to
appreciate the beauty of the engineering involved. From
an 8 year old boy to an 80 year old man, everyone
could understand what the project is all about. That is
surely not the case customary technical sketches and
drawings. How often have you had to act like you
understand everything when someone is explaining an
architectural sketch? Yeah, we have all been there!
https://
www.youtube.c
om/watch?
v=EkpiEN9Hbno
Stay Latest, Stay Focused - VR, AR and MR
We live in an ever changing world. So much is happening
around the world any given minute. This is precisely the
reason why businesses today are more challenging than
ever before. One simply cannot expect to thrive without
being totally uptodate. Virtual Reality, Augmented Reality
and Mixed Reality are already a buzz in the tech world
and many engineering concerns have already made
best use of it.
P I X E L S U T R A
4

7. Collaborative Human Immersive Laboratory (CHIL), is the
largest VR lab of its kind developed by ‘Lockheed
Martin’. This facility allows a smooth collaboration of
designers and manufacturers even before the actual
production begins. Ranging from human spaceflights,
imaging satellites and even solar array facilities, the team
undergoes an analysis of design and manufacturing in
the virtual world before physically beginning to produce
them!
https://
www.youtube.c
om/watch?
v=XokIn5I8bPY
‘Computer Assisted Virtual Environment’ or CAVE is an
initiative by Raytheon Missile systems where engineers
find themselves in an Augmented Reality world that
allows them to see products in a 3D space and also
share their view with others. Inside a CAVE meeting
scenario when engineers and partners collaborate on a
video conference, the focus is to let everyone explore
the 3D models together. This allows them to create visual
missile prototypes before they set out to manufacture
them in real.
https://
www.youtube.co
m/watch?
v=d2QmCdR40vk
Manoeuvre A Better Tomorrow
Modern Day Marketing Skills For Your Engineering Firm 5

8. George Mason University’s (GMU) Engineers For
International Development (EFID) made use of Mixed
Reality to design a water system for an orphanage in
Puerto Cabezas Nicaragua. The technique proved
immensely helpful it helped engineers obtain a live
visualization of their designs. This kind of intuitive
interface is an essential support for engineering systems
as it helps increase productivity and reduce operational
errors. On January 7, 2017 GM-EFID deployed a
construction team to install the water system.
https://
www.youtube.c
om/watch?
v=c1939Nkena4
‘BAE’ systems, the aerospace company based in United
Kingdom, used Virtual Reality to develop warships for the
Royal Navy. The three dimensional VR experience
allowed engineers and sailors to navigate through life
like computer generated versions of the ships they were
working on. The designers were even able to move
around vessels and look behind panels and hatches.
This enabled the engineers to deal with potential issues
long before the construction actually began!
P I X E L S U T R A
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9. The portable Heads Up Display from ‘Navdy’ uses
Augmented Reality to project a transparent image of the
road that lies ahead so that you will never miss out on
any important information. The Navdy Dial which can be
mounted on to the steering wheel serves as the channel
of communication with the device. You can even
connect your calls, messages and music to the device
and initiate them using simple voice control.
https://
www.youtube.co
m/watch?
v=2myPlqNwrGs
Unleash your Creativity - Explainer Videos
Internet is a stage where everyone fights for attention.
But the challenge here is the ever reducing attention
span of users. We live in that kind of an era where
everyone needs information quick and easy. If you
cannot interest a customer within the first 10-15 seconds,
you can shed all your hopes of convincing him. This is
where videos play a significant role in marketing. If
properly done, an explainer video can grab your
attention from the very first frame. And that itself goes a
long way in persuading someone to spend the next 3-4
minutes listening to you! So, let us take a look at some of
the finest explainer videos related to engineering.
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Modern Day Marketing Skills For Your Engineering Firm 7

10. ‘FactoryFix’ is a US based startup that provides
manufacturing companies skilled workers within a very
short span of time. Take a look at their explainer video
that engages you from its very start by introducing a
common industry problem. The solution, when it appears
looks like the need of the hour and it almost feels like you
cannot run your business without such a service. That’s
what a smart explainer video can do! Before you know it,
you wonder how your business can avail their service.
Their smoothness and customer friendly nature is clearly
communicated and there is a cheerful mood throughout
the video. Simple, yet effective.
https://
www.youtube.c
om/watch?
v=T4Z-Mqt0Fpc
Have a look at this explainer from ‘SinoScan’, a
manufacturing service company, who specializes in
design, engineering, sourcing and production of high
end components and products from China. Rich in
characters, see how each and everyone is different and
interesting. The video talks about every engineer’s
dilemma and a proactive solution that saves the day.
https://
www.youtube.co
m/watch?
v=4aD_KxnQ-mg
P I X E L S U T R A
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11. The video is completely relatable for anyone who has
adjourned the role of an engineer or a designer and
that makes it an engaging watch. When you see yourself
in another character, that’s when storytelling really wins!
You drive into a service center and the mechanics bring
into your notice a problem with your vehicle that you
haven’t yet noticed. How many of us really pay attention
to such alerts from repair centers? We may ignore them or
assume the issue is not that problematic. But what if we
are totally made aware of the situation? This is where
https://
www.youtube.co
m/watch?
v=NSCEwGlDz6E
Let your vision speak - Corporate Videos
Your brand is unique. So why not showcase it? Corporate
videos give you the glorious opportunity to flaunt the
world what you stand for. When you communicate your
vision, goals and legacy, your brand gains a deeper
level of authority. Let us learn from the best of examples;
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Modern Day Marketing Skills For Your Engineering Firm 9

12. This video from ‘Engineers Australia’ will instantly make you
fall in love with the profession of engineering. The video
clearly explains how committed they are in making lives
better and the visuals they have chosen to deliver the
message is nothing short of stunning. The famous
engineering quotes and the cheering background music
goes well with the visuals and it clearly lets you know that
‘Engineers Australia’ is omnipresent. When you are done
watching, you cannot help but admire engineering and
especially ‘Engineers Australia’!
https://
www.youtube.co
m/watch?
v=1PINqKGg4Ss
Take a look at how Snowy Mountains Engineering
Corporation (SMEC) illustrates their rich history, core values
and brand missions through this wonderful corporate video.
Their method of approaching projects and success stories
are all well established and this helps to stamp the virtue of
their culture and moral principles. The video makes us realize
that, as long as there are groups like SMEC, our lives would
be served better everyday!
h t t p s : / /
w w w. y o u t u b e .
c o m / w a t c h ?
v = k F h I k g C I I f c
P I X E L S U T R A
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13. MMC Corporation Berhad’s corporate video provides a
simple yet powerful overview of their skills and expertise.
Without any voiceover they have let their achievements
speak! The diverse range of their services and the
sophisticated approach in fulfilling them is clearly
communicated and one immediately identifies why they
are different.
h t t p s : / /
w w w. y o u t u b e . c
o m / w a t c h ?
v =kr2aGg crQjc
Be on guard - Safety and Awareness Videos
Since engineering is synonymous to creation, there are so
many potential hazards to overcome for its ultimate
success. Safety first is the universal motto and it is
absolutely pivotal in Engineering. In pursuit of perfection,
the safety of human resources and properties can never
be compromised. Startup these days are initiating
innovative ways to educate their personnel the
importance of safety. Let us have a look at some of them.
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Modern Day Marketing Skills For Your Engineering Firm 11

14. There is one safety demo that we often see in real time
but don’t really pay attention to. The one in flights. Have
a look at this video and you will never ever look at flight
safety guidelines the same way! The video is wickedly
hilarious but yet mighty successful in getting the message
through. The very setting of Middle Earth and Lord of the
Rings is testimony to an out of the box creative at work.
What’s more? The video features none other than Peter
Jackson donning the lead role! No wonder the video is
an internet sensation.
https://
www.youtube.co
m/watch?
v=qOw44VFNk8Y
Bechtel, a U.S based startup deployed Virtual Reality
Technology to help improve the safety training of their
employees. Employees, wearing a VR headset get to live
in a replica of real life dangerous situations where they
practice and improve their safety skills. For example, an
employee can try to virtually operate a crane to lift
objects up to 20 stories high on a snowy morning without
causing any harm to the other work force or properties
around him. So, before he does it for the first time in real,
he gets a complete idea of the all the safety measures
he needs to be aware of.
Source - http://www.spar3d.com/news/related-new-technologies/bechtel-begins-predictive-virtual-reality-training/
P I X E L S U T R A
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15. Amana construction created a detailed and compelling
safety video that is equally useful for employees as well
as anyone visiting them. Take a note that the focus is not
just on the physical threats but also on other aspects
such as identity and information. The video is well
documented and they have touched almost all aspects
regarding health, safety and environment.
h t t p s : / /
w w w. y o u t u b e .
c o m / w a t c h ?
v = S t J f o 6 a p 3 _ k
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Manoeuvre A Better Tomorrow
Modern Day Marketing Skills For Your Engineering Firm
This was an overview on how your engineering firm could
make use of modern marketing techniques. If you would
like to discuss further, please drop us a mail at
hello@pixelstura.com. We would be glad to assist you.

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