3. Identify the audience profile
What are they interested in:
What do they know?
What are their attitudes toward me, my
presentation, the organization?
What are they capable of doing?
4. Purpose
Need
Idea
Benefit(s)
Evidence
Summary
Action Step
5. Use the horizontal axis
Create visuals related to your audience
Use 3 colors
Place the most important points first and last
in a list
Do not number bullet points unless you are
communicating priorities
Use both words and graphics
List up to six points only per page or visual
7. “Today we will examine the results of the study
to determine if the drug will be produced for the
public.”
“You will be taking a new drug called _________
because your old medication is not working.”
“I recommend you take your husband on a daily
30-minute walk.”
“A meeting with the family is required before we
begin ____________.”
8. “Today we will examine the results of the study to
determine if the drug will be produced for the public.”
“You will be taking a new drug called _________
because your old medication is not working.”
“I recommend you take your husband on a daily 30-
minute walk.”
“A meeting with the family is required before we begin
____________.”
Do these examples state both
purpose and importance?
How would you improve them?
9. Flipcharts, Transparencies, Slides, & PowerPoint
Introduce the visual
Allow a few seconds for the audience to view
the visual
Stand to the right of the visual as you face the
audience
Stand close to the visual initially as the
audience develops understanding
Use an open hand to take the audience
through the visual
10. Flipcharts, Transparencies, Slides, & PowerPoint
Explain the visual, moving top to bottom and
from left to right.
Explain/label the relationships in the visual.
Explain the significance of the visual (after
explaining the relationships).
Shut the visual down after the audience sees
and understand it.
Use only 3 colors.
11. Are the visuals CONSISTENT with our message?
Are the visuals CLEAR?
Is a visual METAPHOR used?
Is there VARIETY in the types of visuals used?
Are PURPOSE and IMPORTANCE stated?
Did you LAYER the MESSAGE?
13. About Me Margery Pabst holds the M.A. in English from
the University of Wisconsin, Madison. Her
career has spanned both the public and
private sectors as a writer, facilitator, and
consultant. Margery is the author of Team
Speak™, a presentation skills program, and
three e-books on life transitions. In the past
few years, she experienced the intensely
emotional role of caregiving firsthand.
Enrich Your Caregiving Journey, the winner
of the “2010 Caregiver Friendly Award” is
the result of that experience.
For more information about Margery email
her at pivotalcrossings@aol.com. To order
her book, Enrich Your Caregiving Journey
visit www.PivotalCrossings.com.
14.
15.
16.
17. The 2008 Japanese Grand Prix was a Formula
One motor race held on October 12, 2008, at
theFuji Speedway, Oyama, Japan. It was the 16th
race of the 2008 Formula One season. The race,
contested over 67 laps, was won by Fernando
Alonso for the Renaultteam from fourth position
on the starting grid. Robert Kubica finished
second in a BMW Sauber, and Kimi Räikkönen third
in a Ferrari. Lewis Hamilton, the eventual Drivers'
Champion, led the Championship going into the
race, and started from pole position alongside
Räikkönen. Hamilton's McLaren teammate Heikki
Kovalainen began from third, next to Alonso. At
the first corner Hamilton braked late, forcing
Räikkönen wide. Hamilton was later given a
penalty, and was criticised by the British racing
press for overly aggressive driving. Ferrari
driverFelipe Massa, Hamilton's principal
Championship rival, was penalised after an
incident on lap two in which he touched
Hamilton's car and spun it around. The incident
dropped Hamilton to the back of the field, from
where he was unable to regain a pointscoring
position. Massa later collided with Sébastien
Bourdais of Toro Rosso. Bourdais was penalised
after the race, and demoted from sixth to tenth
position. The penalty prompted widespread
criticism from the racing media and ex-drivers.
18. The term creative arts denotes a collection of disciplines
whose principal purpose is the output of material for the
viewer or audience to interpret. As such,
art may be taken to
include forms ranging
from literary forms
(prose writing and poetry); performance-based forms
(dance, acting, drama, and music); visual and "plastic
arts" (painting, sculpture, photography, illustration);
to forms that also have a functional role, such
as architecture and fashion design. Art may also be
understood as relating to creativity, æsthetics and the
generation of emotion.
19. Flipcharts, Transparencies, Slides, & PowerPoint
1. Explain the visual, moving top to bottom
and from left to right.
2. Explain/label the relationships in the visual.
3. Explain the significance of the visual (after
explaining the relationships).
4. Shut the visual down after the audience sees
and understand it.
5. Use only 3 colors.
20.
21. Flipcharts, Transparencies, Slides, & PowerPoint
Introduce the visual
Allow a few seconds for the audience to view the visual
Stand to the right of the visual as you face the audience
Stand close to the visual initially as the audience develops understanding
Use an open hand to take the audience through the visual
Explain the visual, moving top to bottom and from left to right.
Explain/label the relationships in the visual.
Explain the significance of the visual (after explaining the relationships).
Shut the visual down after the audience sees and understand it.
Use only 3 colors.
