Sampling of toys I designed or managed the design of, while working in-house at Fisher-Price, Hasbro, and RC2, and more more recently as a freelance designer.
9. Jen Long pivotal.design.jen@gmail.com Design Management Achievements: Directed the new look Designed or contracted all product Built cross-disciplinary team in-house Developed through Far East Office Contributed to IP and entertainment $57 million sold in first six months! 2001 –2004 Product Design Manager Rainbow Dash Illustration by Gayle Middleton
11. Jen Long pivotal.design.jen@gmail.com T 2003 Pony Re-launch he new pony evolved from watching girls play, asking them questions, and listening to their answers. This original '80s style was the one they favored. They liked to comb her hair and look into her eyes. Her appeal seemed to be her soft shape and vulnerability. And something about those eyes! But this '90s style pony was the one they carried around. It's smaller size fit so well in their hands. Yet I did not see them returning to gaze at her. She had rhinestones in her eyes, which seemed to deflect rather than draw in. Blossomforth The first prototype of Generation 3 ponies T he solution was a simple combination. The innocent appeal of the original '80s pony, with a slightly smaller body. Her limbs were given a little more shape without losing roundness. Then we took a nodfrom anime and enlarged her eyes, taking care to ensure that their shape and proportions drew one deep into her world. Their eyeswill tell you when you've got it right! Clay sculpture by Debbie Barlow
12. Jen Long pivotal.design.jen@gmail.com The Celebration Castle Original concept sketch by Jen Long Nominated for the Toy Industry Association’s 2003 TOTY (Toy of The Year) AwardGirls’ Category
13. Jen Long pivotal.design.jen@gmail.com ’03 INDUSTRIAL DESIGN EXCELLENCE AWARDS 2-in-1 Consumer Products Tummy Time Gym BRONZE An infant exerciser that converts from an overhead position to a floor position that stimulates development of babies' abdominal and neck muscles.
21. 2 volume control settings“Babies are able to crawl on hands and knees, move in and out of sitting, and eventually pull to stand as a result of tummy time in infancy.” ~Pro Baby, LLP
22. Long Jen Jen Long 65 Edgehill Road Providence, RI 02906 401.861.4295 pivotal@cox.net pivotal.design.jen@gmail.com Magic Screen Learning Desk
24. Long Jen Jen Long 65 Edgehill Road Providence, RI 02906 401.861.4295 pivotal@cox.net pivotal.design.jen@gmail.com Concept rendering & cost drawing by Jen Long Alias computer model by Jeanette Numbers Magic Screen Learning Pal
27. Jen Long pivotal.design.jen@gmail.com Remote Control Slumbertime Soother The first crib attached soothing toy with a remote control to allow parents to restart its calming music and gentle lights without completely re-entering baby’s room. Baby can fall back to sleep without having her desire to be picked up triggered by the sight of her parents. Received utility patent First remote control product in the baby care category “I think Fisher Price or whoever invented this deserves a special award for coming up with something so nifty and helpful. This Remote Control has helped us ALL get a good night sleep on many occasions in my family.” -patch3boys@epinions.com Remote is designed to hang on door or to be stored in back of toy.