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Acne online survey summary

pivonie
14. Mar 2012
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Acne online survey summary

  1. Works with water Help : clear skin online survey Page 1 © DKSH
  2. Executive summary  Total number of respondent :47  Gender : 90% female ; 10% male  Age group : 34% 19-25 years old ; 25% 26-30 years old ; 17% 31-35 years old ; 15% >40 years old  Majority of respondent :  By Randomly have acne (49%) ; Sometimes (17%) ; Seldom (13%)  38% would have light & healthy diet to prevent acne occur , while 39% do nothing on prevention  Most common ways to treat acne would be acne cream (30%) , squeeze by hand (20%) , clear by acne needle and natural diminish (Both 14%)  Most commonly believe that acne cream is the best way to treat against acne (36%), followed by natural diminish (15%) , light diet and others (Both 10%) Page 2 © DKSH
  3. Executive summary (cont’)  53% expect the effectiveness by oral acne supplement should within 3-6 days  57% interested to treat acne by oral supplement  Over 80% unwilling to take as long term consumption for acne prevention , primarily due to unwilling to spend as long term expense (50% among the group)  Only 20% would agree to take the oral supplement in the long run to prevent acne occur  Main reason due to (67%) its natural ingredients safe for long term consumption  47% expect daily cost of the oral supplement product should be with $1-3 , whereas $10-15 (8%) , and >$20 (4%)  Perception on acne treatment in form of oral supplement :  27% do not treat acne problem orally  24% interested to have a try  24% doubt on the product efficacy Page 3 © DKSH
  4. 1. 暗瘡問題出現的頻率程度  A- 間唔中出現 49% (23) B- 很少出現 13% (6) C- 經常出現 17% (8) D- 經期前後便會 出現 13% (6) E- 感到太大壓力時便會出現 8% (4) F- 嚴重,從沒停止生暗瘡 0% (0) Page 4 © DKSH
  5. 1. 用什麼方法預防暗瘡問題 ( 可選多項 )  A- 飲食盡量清淡 38% (24) B- 中醫 2% (1) C- 西醫 0% (0) D- 運動 9% (6) E- 避孕藥 0% (0) F- 不會特別預防 40% (25) G- 服食營養補充劑 3% (2) H- 其他 8% (6) Page 5 © DKSH
  6. 3 用什麼方法處理巳出現的暗瘡 ( 可選多項 )  A- 用手擠 47% (22) B- 針清 30% (14) C- 避孕藥 0% (0) D- 飲食盡量清淡 17% (8) E- 讓暗瘡自然痊癒 30% (14) F- 暗瘡膏 66% (31) G- 中醫 2% (1) H- 西醫 2% (1) I- 不會特別處理 11% (5) J- 其他 13% (6) Page 6 © DKSH
  7. 4 那個方法你認為最有效處理暗瘡  A- 用手擠 2% (1) B- 針清 4% (2) C- 避孕藥 2% (1) D- 飲食盡量清淡 11% (5) E- 讓 暗瘡自然痊癒 15% (7) F- 暗瘡膏 36% (17) G- 中醫 4%(2) H- 西醫 2% (1) I- 不會特 別處理 4% (2) J- 其他 11% (5) K- 都沒有效 9% (4) Page 7 © DKSH
  8. 5 假設 " 現在 " 有一款 " 口服產品 " 可以對付暗瘡, 你最長願意等待多少時間看見功效  A- 3-6 天 53% (25) B- 一星期 28% (13) C- 一至兩星期 9% (4) D- 兩至四星期 6% (3) E- 多於一個月 4% (2) Page 8 © DKSH
  9. 6 假設 " 現在 " 有一款 " 口服產品 " 蘊含牛奶蛋白及 蘆薈精華可以防止暗瘡形成,你有興趣購買嘗試?  A- 有興趣 58% (27) B- 沒有興趣 42% (20) Page 9 © DKSH
  10. 7 假如現在告訴你科研証明 " 長期 " 服食牛奶蛋白 及蘆薈精華可以抑制暗瘡形成、滋潤肌膚、減淡暗瘡 印暗瘡,你願意 " 長期服食 " 嗎?  A- 願意長期服食 20% (9) B- 不願意長期服食 80% (38) Page 10 © DKSH
  11. 8 如回答 " 願意長期服食 " ,原因是  A- 本身暗瘡問題嚴重 22% (2) B- 成份天然可以長期服食 67% (6) C- 科研實証很有信心 0% (0) D- 其他 11% (1) Page 11 © DKSH
  12. 9 如回答 " 不願意長期服食 " ,原因是  A- 不想成為依賴 50% (19) B- 不想成為長期開支 24% (9) C- 不認為對暗瘡有效 16% (6) D- 其他 11% (4) Page 12 © DKSH
  13. 10 你認為每天約多少錢去購買以上去暗瘡產品才算 合理並會購買?  $1-3 47% (22) ; $3.1-6 28% (13) ; $6.1-10 11% (5) ; $10.1-15 8% (4) ; $15.1-20 2% (1) ; >$20 4% (2) Page 13 © DKSH
  14. 11 對於去暗瘡產品以粉狀形式口服,你的感覺是 ( 可選多項 )  A- 感覺專業、有效 0% (0) B- 有興趣一試 20% (13) C- 很特別,之前從未聽聞過 24% (15) D- 對於功效抱有懷疑 24% (15) E- 不會用以口服形式的去暗瘡產品 27% (17) F- 其他 5% (3) Page 14 © DKSH
  15. 12 受訪者性別  女 90% (43) ; 男 10% (4) Page 15 © DKSH
  16. 13 受訪者年齡組別  <18 0% (0) ; 19-25 34% (16) ; 26-30 25% (12) ; 31-35 11% (8) ; 36-40 8% (4);  >40 15% (7) Page 16 © DKSH
  17. Thank you for your attention Due care has been used in preparation of this presentation and DKSH makes every effort to provide accurate and up-to-date information. Nevertheless, this presentation may be subject to technical inaccuracies, information that is not up-to-date or typographical errors. DKSH does not assume liability for relevance, accuracy and completeness of the information provided. DKSH reserves the right to change, supplement, or delete some or all of the information on this presentation without notice. The layout, graphics and other contents in this presentation are protected by copyright law and should not be reproduced or used without DKSH’s written permission. Page 17 © DKSH
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