1. Smart Farm
Smart Farmers & Smart Farming
Flagship to Support National Food Security, Food Safety and Creative Economy
Pisuth paiboonrat
National Electronics and Computer Technology Center
National Science and Technology Development Agency
Ministry of Science and Technology

2. Smart Farmers

3. Better Quality of Life
Smart Farmers & Smart Farming Vision
Risk reduction under Climate Variability
ICT in Value Chain Management
Knowledge Engineering
Mission
Values
Information as a Services
Knowledge as a Services-Smart Farmers
Services Innovation in Agriculture
Location Based Services-Smart Farm

4. Reduce cost of
Out Come
Farm data management, production and raising quality of life
Information Technology for
Out Put
by appropriated
GAP Assessment, information & communication
Ubiquitous Sensors Networks
technology for farm management
Field server
Sensors network
Mobile application
Voice recognition
IT Enabling ICT package Ontology
for Crop Knowledge Engineering
Big Data management
Production UAV
Photonic
Image Processing,
DSS
Government: Department of Seri-culture, Rice Department, Department of Agriculture
Co-Creation
Agriculture Research Development Agency, Department of Fisheries
Universities: Mae Jo University, Kasetsart University, , Prince of Songkla University
Rajmongkol Technology University, Asian Institute of Technology,
Private Sectors: Koerner Agro, Orchid Exporter Association, Fruit & Vegetable Export Association,
Farmers Association: Rice Seed Production Group(Saraburi, Supanburi, Pitsanulok),
Longan Growers Association, GAP/Organic Rice Grower Association
International Collaboration: FAO, NARO, JAXA, Consortium(APAN, AFITA, SRII)

5. Out Come
Brand & Trust for Thai Agricultural
Mobile GAP Assessment System, Products, Information Integration
Out Put
IT Package for Traceability System, between G2G, and G2C, Boosting
GAP Certification Farms
Mobile application,
Sensors for quality control,
IT Enabling ICT package E-Nose,
RFID,
for Quality QR code,
Assessment Moisture measurement sensors,
Image processing,
Photonic,
Government: Department of Seri-culture, Rice Department, Department of Agriculture
Co-Creation
Agriculture Research Development Agency, Department of Fisheries
Universities: Mae Jo University, Kasetsart University, , Prince of Songkla University
Rajmongkol Technology University, Asian Institute of Technology,
Private Sectors: Koerner Agro, Orchid Exporter Association, Fruit & Vegetable Export Association,
Farmers Association: Rice Seed Production Group(Saraburi, Supanburi, Pitsanulok),
Longan Growers Association, GAP/Organic Rice Grower Association
International Collaboration: FAO, NARO, JAXA, Consortium(APAN, AFITA, SRII)

6. Pest tracking & warning system,
Out Come
Agriculture weather forecasting, Reduce production lost from
Out Put
Mitigation procedure for seasoning natural disaster and pests
Shift,
,
Telemetering system,
Simulation model,
IT Enabling ICT package DSS,
Sensors network,
for Agriculture GIS/RS,
Risk Reduction Water management system
UAV
Government: Department of Seri-culture, Rice Department, Department of Agriculture
Co-Creation
Agriculture Research Development Agency, Department of Fisheries
Universities: Mae Jo University, Kasetsart University, , Prince of Songkla University
Rajmongkol Technology University, Asian Institute of Technology,
Private Sectors: Koerner Agro, Orchid Exporter Association, Fruit & Vegetable Export Association,
Farmers Association: Rice Seed Production Group(Saraburi, Supanburi, Pitsanulok),
Longan Growers Association, GAP/Organic Rice Grower Association
International Collaboration: FAO, NARO, JAXA, Consortium(APAN, AFITA, SRII)

7. Agriculture advisory,
Out Come
New generation of farmers,
Knowledge services,
Increasing number of knowledge
Out Put
Village that Learn,
Workers, and facilitators
Telemetering system,
Knowledge ICT package Simulation model,
DSS,
Engineering for Empowerment Sensors network,
GIS/RS,
of Agricultural Water management system,
Knowledge Workers Knowledge engineering,
Ontology,
Speech recognition,
Government: Department of Seri-culture, Rice Department, Department of Agriculture
Co-Creation
Agriculture Research Development Agency, Department of Fisheries
Universities: Mae Jo University, Kasetsart University, , Prince of Songkla University
Rajmongkol Technology University, Asian Institute of Technology,
Private Sectors: Koerner Agro, Orchid Exporter Association, Fruit & Vegetable Export Association,
Farmers Association: Rice Seed Production Group(Saraburi, Supanburi, Pitsanulok),
Longan Growers Association, GAP/Organic Rice Grower Association
International Collaboration: FAO, NARO, JAXA, Consortium(APAN, AFITA, SRII)

8. Technology Roadmap
Production
Ubiquitous sensor network, Wireless sensor, Smart Sensor Smart Farm
Tailor made fertilizer ,MEMs based Energy Harvesting (N-P-K, Moiturelirizing, Teperature, pH)
Automation Production Simulation and optimizition Precision
Portable nitrogen estimation
Farming
Portable rice breed identifier
system for rice
Data mining and Yield Prediction
Plantation and Harvesting Planning System
Management System Disease Prediction
Food Safety
Standard &
Agriculture Data Standard
Quality Quality Assessment
Logistics & Traceability system E-GAP
Farm & Food Certification
Risk Management Food Security
Statistical Prediction Mobile web content for Disaster
Mitigation to
Spartial analysis system, Satellite Image Analyzer
Climate Variability
DSS for Disaster Mgt.
Sensor network(environment
& risk area)
Smart Farmer
Knowledge Engineering Social network
Knowledge portal Web/Mobile System Knowledge as a
Services
Data Analysis

10. Localized/Personalized
Special
IT Enabling,
Interested
Knowledge Driven Policy and
Group
Communities Political views
Smart Farm
Flagship
SRI Platform
NSTDA
Food & Agriculture Cluster
World's kitchen
Food Safety &
AEC National Agenda Food Security
New frontier

11. Agriculture
monitoring
system
SIG เกษตร
GI for
predic- Data
tion Standardiza-
Crop in- tion/
Activities that on-process surance Legal compli-
ance
DOAE, BAAC,
Rice Dept., Seri culture
SRI
Services SI platform
Blue print platform TMEC
(domain specif-
ic) AAERU
IDSRU
TU
ICCRU
SPTU

12. Co-Creation
Ministry of Agriculture & Cooperatives Universities NSTDA International
Sericulture Rice Agriculture Research Services
MaeJo University APAN
Department Department Development Agency Research
AFITA
Innovation
SRII
Platform
Sensor in Services in Food
agriculture agriculture Valley
Smart Smart Tailor Made Services in
Thai Silk Thai Rice Knowledge/ Fertilizer Services Agriculture
Smart
Smart Platform
Greenhouse 2 pilot Rice yield
Greenhouse As a
For projects prediction
for Services
Organic crops
8 pilot 8 pilot Orchid, (Orchard
projects projects Mobile GAP
vegetables Management
Assessment
5 crops)
4 pilot 2 pilot 3 pilot
projects projects projects
Smart Agriculture Smart Services
Smart Thailand 2020 (Ministry of ICT)
Smart Farmers/Smart Officers (Ministry of Agriculture and Cooperatives)
IT for Agriculture Cluster Management (National Social & Economic Development Board)

13. Services Innovation in Agriculture
Pilot project on Tailor Made Fertilizer Services

14. Conceptual Services System
Designing process 6 attributes
Core services
Accessibility Value density Interaction
of Services
Re
e
lu
al
Services
va
ize
d
Ad
va
Concept
lu
e
Enhancing services Enabling services
interchange
Value creation Value network
Participation

15. Services Platform
Designing process
Tools developers
Application 1-n,....
APIs
Open R&D
Platform
Module 1-n,.....
cloud
Infrastructure Social distribution
Big Data
Sensors network

16. Services in Agriculture
Designing process
Business canvas
Technology
Physical Guiding Input Package
Innovation
evident principle of Offering
Platform/
Knowledge
As a services
Co-creation Services blueprint
Value in context
Absorb variety
Services offering
Services design

17. Services Research Innovation in Agriculture
crop calendar
Quality Soil Planting Farm
Seed preparation management Harvesting
& logistics
Seed
preparation Soil testing
Seedling nursery
services
Plowing services
Planting services
by machine, throwing
Chemical spray services
Aging society, labor shortage, Fertilizer spray services
New generation going out of farm,
Harvesting/logistics
High cost of production
services (machine)

18. Co-creation.....
...for better quality of life....
Farmers Researchers Private sectors
Thank you