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Graduating from Social Media to Running a Social Business
1. Graduating from Social Media
to Running a Social Business
When Social Media is no longer a shiny object
how does it actually MATTER for your business?
Laura â@Pistachioâ Fitton
2. Socialâs Not Just for MarketingâŠ
Use it to Generate Real Business Impact:
1.âŻAttract
a targeted, engaged following
2.âŻBuild engaged community
with actual business impact
3.âŻSource Leads
and nurture valuable relationships
4.âŻDevelop relationships
With media and influencers
15. Know Your Personas, Cold
âąâŻ Write down everything you know
âąâŻ What are their challenges?
âąâŻ How are they measured?
âąâŻ What do they read?
âąâŻ What (and where) do they share on social
media?
16. âąâŻ Content types that fit with everything you
know about their lives
âąâŻ Solutions to their challenges
âąâŻ Tools to help them crush their numbers
âąâŻ Must-read articles and digests
âąâŻ Shareable items that will make them look
good
Share This
19. 35
Be
generous.
âąâŻthe more you give,
the more you get
âąâŻbuild trust, credibility,
& goodwill
âąâŻincrease # of pages &
inbound links
20. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
40. 4 FREE Tools for YouâŠ
Your marketing grade &
how to improve it
http://grader.com
Library
http://hubspot.com/library
Academy
http://academy.hubspot.com
FREE Trial
http://bit.ly/trySI