5 Important things MOST companies get wrong when they try to contact influencers and journalists using Twitter
1. DON’T @Tweet Me, Maybe?
2. Ask NOT What Influencers Can Do for You…
3. Don’t touch that RT button!
4. Credit Where Credit’s Due
5. Stay Classy
Enhancing Consumer Trust Through Strategic Content Marketing
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide.
1. #outreachmarketing #dttm
DON’T @Tweet Me, Maybe?
5 mistakes you’re (likely) making with
influencers on Twitter, and how to turn the tide.
Laura @Pistachio Fitton #outreachmarketing #dttm
18. #outreachmarketing #dttm
Why @Tweet When You Can @Connect?
DON’T:
• @Spam
• Beg for attention
• Ask for…
… a followback
… a RT or share
… an @mention
… help
…“feedback” “check
out”
DO:
• Find their contact info
• Earn attention
• Give instead
Follow
RT their stuff
Answer their questions
Provide help
Show what’s in it for
their audience
19. #outreachmarketing #dttm
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