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#outreachmarketing #dttm
DON’T @Tweet Me, Maybe?
5 mistakes you’re (likely) making with
influencers on Twitter, and how to turn the tide.
Laura @Pistachio Fitton #outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Don’t touch that RT button!
4 Credit Where Credit’s Due
5 Stay Classy
#outreachmarketing #dttm
The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums
#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
1 DON’T @Tweet Me, Maybe?
Are you @Spamming?
#outreachmarketing #dttm#outreachmarketing #dttm
#outreachmarketing #dttm
build relationships
#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
2 Ask NOT What Influencers
Can Do for You…
(Please tell me you know the next line!?)
#outreachmarketing #dttm#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
3 Don’t Touch that RT Button!
There’s a much better way to share
PAY COMPLIMENTS:
RT right!
1.  copy/paste
2.  cleanup
3.  edit
4.  append
http://bit.ly/RTr#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
4 Credit Where Credit’s Due
Is actually extremely good for you
for heaven’s sake, when
you get mentioned,
@mention the reporter
who wrote it.
THANK THE
@REPORTER
#outreachmarketing #dttm
#outreachmarketing #dttm#outreachmarketing #dttm
5 Stay Classy
Support, don’t stalk
#outreachmarketing #dttm
Don’t cross the
line between
OUTREACH
and
STALKING!
#outreachmarketing #dttm#outreachmarketing #dttm
#outreachmarketing #dttm
Listen.
Learn.
Care.
Serve.
#outreachmarketing #dttm#outreachmarketing #dttm
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Don’t touch that RT button!
4 Credit Where Credit’s Due
5 Stay Classy
#outreachmarketing #dttm
Why @Tweet When You Can @Connect?
DON’T:
•  @Spam
•  Beg for attention
•  Ask for…
… a followback
… a RT or share
… an @mention
… help
…“feedback” “check
out”
DO:
•  Find their contact info
•  Earn attention
•  Give instead
Follow
RT their stuff
Answer their questions
Provide help
Show what’s in it for
their audience
#outreachmarketing #dttm
Blogging Social SEO
Tools to Attract Visitors
Tools to Convert Leads
Tools to Close Customers
Landing
Pages
Forms
Email Marketing
Automation
Analytics Salesforce
Sync
Calls-to-action
Lead
Management
All the tools you need to do
marketing – all in one place.
Four FREE TOOLS FOR YOU:
Your grade and checklist to-dos
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
THANK
YOU!
#outreachmarketing #dttm
More Customers Than Any Other Marketing Automation Tool
#outreachmarketing #dttm

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DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on Twitter, and how to turn the tide.