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Walkalytics –
Reachability Analysis for your Business
2
What are isochrones? (Animation)
EBP Powerpoint Vorlage 2013 3
What are isochrones?
A walktime isochrone …
 ... shows the precise walking time of your neighborhood
for any starting poi...
Isochrones example (Video)
HK Convention and Exhibition Centre
Why do you need Walkalytics?
Benchmark your
quality of service (QoS)
Optimize your
services and resources
Establish and ma...
QoS for transit: Old approach
EBP Powerpoint Vorlage 2013 7
QoS for transit: Walkalytics approach
EBP Powerpoint Vorlage 2013 8
EBP Powerpoint Vorlage 2013 9
Optimal siting of your new service point:
Service areas with high population or demographic group density
10
Workforce rea...
Optimal siting of your new service point:
Service areas with high population or demographic group density
11
Residential p...
Optimal target audience for your marketing
12
Ex. of an origin-destination matrix
 24’000 Swiss public transport stops
 ...
 Geofencing
 As a coffee-shop, please send alert if a customer is within 5 minutes
walking distance to indicate / notify...
What data do you need?
 Use any available basemap data or combination of them
 Add your own data (e.g. a planned bridge,...
Walkalytics supports desire paths
EBP Powerpoint Vorlage 2013 15
Example: Cross a park
EBP Powerpoint Vorlage 2013 16
Example: Cross a park (Google)
EBP Powerpoint Vorlage 2013 17
Example: Cross a park (Walkalytics)
EBP Powerpoint Vorlage 2013 18
Advantages of Walkalytics
Detailed
results
World-
wide
coverage
No need
of
routing-
capable
data
Possibility
to add
own da...
Our services
20
API web service
(Python, ArcGIS Desktop/Javascript API,
OpenLayers, Leaflet)
Consulting and
processing of ...
Our contact details
21
Juerg Elsener
Ernst Basler + Partner
Hong Kong Ltd.
51/F Hopewell Centre
183 Queen's Road East
Wanc...
Contacts
Juerg ELSENER
juerg.elsener@ebp.hk
FAN Li
li.fan@ebp.hk
http://www.ebp.hk/
EBP Hong Kong Ltd.
51/F Hopewell Centr...
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Walkalytics - Reachability Analysis for your business

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Walking is the most natural mode of transportation. It is available everywhere and is usually the first and last part of a journey, whether long or short. We have developed an area-based approach for computing the paths and reachability for pedestrians, calculated to an accuracy of just a few meters.

We use heterogeneous data sources and can even model desire paths which are not explicitly mapped in the base data. In particular, we do not rely on a consistent routing network.

Veröffentlicht in: Technologie
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Walkalytics - Reachability Analysis for your business

  1. 1. Walkalytics – Reachability Analysis for your Business
  2. 2. 2
  3. 3. What are isochrones? (Animation) EBP Powerpoint Vorlage 2013 3
  4. 4. What are isochrones? A walktime isochrone …  ... shows the precise walking time of your neighborhood for any starting point  ... contains thousands of individual paths. We compute these paths in less than a second;  … is the building block for our reachability analysis. 4
  5. 5. Isochrones example (Video) HK Convention and Exhibition Centre
  6. 6. Why do you need Walkalytics? Benchmark your quality of service (QoS) Optimize your services and resources Establish and maintain customer relationships 6
  7. 7. QoS for transit: Old approach EBP Powerpoint Vorlage 2013 7
  8. 8. QoS for transit: Walkalytics approach EBP Powerpoint Vorlage 2013 8
  9. 9. EBP Powerpoint Vorlage 2013 9
  10. 10. Optimal siting of your new service point: Service areas with high population or demographic group density 10 Workforce reachable within 5 minutes
  11. 11. Optimal siting of your new service point: Service areas with high population or demographic group density 11 Residential population reachable within 5 minutes
  12. 12. Optimal target audience for your marketing 12 Ex. of an origin-destination matrix  24’000 Swiss public transport stops  2’000’000 households Result: Walking times and paths between public transport infrastruc- ture and households Benefits:  cost savings in mass-mailings  target the audience who lives within 5 minutes walking time to your point-of-sales
  13. 13.  Geofencing  As a coffee-shop, please send alert if a customer is within 5 minutes walking distance to indicate / notify them a special deal.  As a passenger, alert me if a delay happens at a nearby public transportation 1313 Customer relationship
  14. 14. What data do you need?  Use any available basemap data or combination of them  Add your own data (e.g. a planned bridge, underpass, etc.)  For quality of public transportation service, use GTFS (GeneralTransit Feed Specification), a common format for transit schedules 14 OpenStreetMap National mapping data TomTom or NavTeq data Cadastre data
  15. 15. Walkalytics supports desire paths EBP Powerpoint Vorlage 2013 15
  16. 16. Example: Cross a park EBP Powerpoint Vorlage 2013 16
  17. 17. Example: Cross a park (Google) EBP Powerpoint Vorlage 2013 17
  18. 18. Example: Cross a park (Walkalytics) EBP Powerpoint Vorlage 2013 18
  19. 19. Advantages of Walkalytics Detailed results World- wide coverage No need of routing- capable data Possibility to add own data Fast! 19
  20. 20. Our services 20 API web service (Python, ArcGIS Desktop/Javascript API, OpenLayers, Leaflet) Consulting and processing of your own data Swiss approach for public transportation QoS (GTFS)
  21. 21. Our contact details 21 Juerg Elsener Ernst Basler + Partner Hong Kong Ltd. 51/F Hopewell Centre 183 Queen's Road East Wanchai Hong Kong 香港灣仔皇后大道東183號 合和中心51樓 juerg.elsener@ebp.hk Dr. Ivo Leiss Ernst Basler + Partner Switzerland Mühlebachstrasse 11 8032 Zürich ivo.leiss@ebp.ch www.walkalytics.com/en/
  22. 22. Contacts Juerg ELSENER juerg.elsener@ebp.hk FAN Li li.fan@ebp.hk http://www.ebp.hk/ EBP Hong Kong Ltd. 51/F Hopewell Centre 183 Queen's Road East Wanchai, Hong Kong

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