1.
European Expertise Centre for Alternative and Community Finance

2.
Why you should always use Crowdfunding
More control for entrepreneur

3.
Crowdfunding = Community Funding
Not an anonymous crowd, but involved community

4.
Crowdfunding
more than money
marketing
broad support
market research
brand loyalty
easier to attract additional finance

5.
Luchtsingel Rotterdam

6.
Marketing
1300 funders - Local city promotion - 4 million euro

7.
Market research
18.000 subscribers - >1 million euro raised

8.
Investment by customers – Brand Loyalty
1 million euro funding in 2 campaigns

9.
Additional finance
1400 members - 15 million euro (2 million equity)

10.
Additional finance
$2,5 million pre-sales -> VC -> Facebook

11.
Next step: Crowd Businessmodel

12.
R&D with customers/investors

13.
Use community as marketing team

14.
Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
Crowd Businessmodel
Implement crowd in R&D and marketing department
Key take-aways

15.
European Expertise Centre for Alternative and Community Finance
Ronald Kleverlaan
Founder CrowdfundingHub
Advisor European Commission “Alternative Finance”
ronald@crowdfundinghub.eu
@kleverlaan