Infographics are an incredibly effective way of distilling complex data into something visually impactful and easy to grasp. In this ebook that we created in partnership with HubSpot, we take a look at some of the challenges related to creating a good infographic, and the solutions to overcome them. We will help you take your infographic from “Meh” to “Wow” in 3 easy steps.

1. The Anatomy
of a Winning
Infographic

2. Publishers who use infographics see an average of
when compared to those who don’t use them
12%traffic growth

3. #2
Create an
unforgettable
visual experience
#1
Develop a
detailed plan
#3
Tell your story in
a meaningful way
Take your infographic
from meh to WOW
in 3 easy steps

4. Lack of Clear Goal
Don't add to the noise,
buy giving your audience
something they won't
find useful.
Missing your
Target Audience
If you don't identify
your buyer personas,
you play hit and miss
with your message.
Using Outdated
Stats or
Incorrect Data
By doing so, you risk
your company's credibility
and reputation.
CHALLENGE #1
Lack of proper planning

5. Think about
who your target
audience is.
When you consider the
people that make up your
target audience, pay
special attention to the
significant points of their
identity as consumers.
Data first, idea later
It’s essential to look at your
data first. Data is the foundation
of every infographic.
When you have a dataset on
hand, take the time to learn
what it’s about, where it comes
from, the methodology behind
the estimates, and what makes
it interesting.
What is your goal?
Think about what you
want to accomplish with
your infographic.
You also need to decide
whether your infographic
is going to inform your
audience or try to persuade
them into purchasing.
SOLUTION #1
Plan for Success

6. CHALLENGE #2
Off-topic illustrations and
boring graphics
Including
boring images
Off-topic images will serve
no purpose and will end up
being no more than a filler.
Choosing wrong
color schemes
or typography
Inconsistent font types and colors
can create a visual roller coaster
that will only distract the viewer.
Lack of clear
hierarchy
If your infographic doesn't
have a natural flow, it will
end up having everything
and nothing.

7. Choose the
right images
Be sure to pick one that is
appropriate to the mood and
topic of your infographic. Use
simple, easy to comprehend
and intuitive icons to help you
avoid confusion and
misinterpretation.
Use the right color
palette and fonts
The right mix of colors and fonts
is very important if you do not
want your infographic to look
like an amusement park. Studies
show that the conversion rates
can be changed only with the
change of color of the CTA.
Create a logical flow
Regardless of how great the
design is, or how ground-
breaking the data is, at the
end of the day our human
brains still look for a story in
the whole design. Establishing
a hierarchy is vital as your
audience needs to be clear
where they should look first.
SOLUTION #2
Create an
Unforgettable Experience

8. Too much text or
data points
An abundance of text will
make it harder for viewers
to absorb the information.
Unmatching
design elements
Including random images
that don't match in style can
have negative impact on the
infographic's reception.
Inconsistent story
If you don't build a consistent
story around your data, your
infographic will not convey
the intended message.
DATA STORY
DATA
DATA
CHALLENGE #3
Your infographic is
just too complicated

9. Avoid information
overload
Leave the long elaborations
for a written report, or an
article and make sure you
give your audience only the
most important information.
Create an
appealing story
Come up with a narrative that
looks at the data in a way that
it has never been perceived
before. Set a mood and a
theme to complete the story.
Use eye-catching
and relevant images
Make sure the images match
in style, color, and relevance.
It is also a good idea to have
one designer work on the
design, as this will ensure the
cohesiveness and uniformity
in choice.
SOLUTION #3
Keep it Simple

10. To discover what else goes into
creating a killer infographic,
download the eBook we created in
partnership with HubSpot.
DOWNLOAD FOR FREE

11. Learn more about HubSpot’s
free marketing tools to help you
grow your business.
LEARN MORE