Having trouble picking a color scheme for your infographic? We totally understand—with so many possible color combinations to pick from, it can get tricky. This presentation will guide you through the process. It will make things as easy as step one, two, and three!

1. How to Pick a
Color Scheme
For Your Infographic

2. There are literally an
number of colors
in the world.
infinite

3. There are literally an
number of colors
in the world.
infinite
Which should you choose
for your infographic?

4. One thing's for sure:

5. One thing's for sure:
Selecting the right color
scheme can the
effectiveness of your
message.
enhance

6. It can be
challenging,
definitely
So here's some help.

7. But before we start, here
are some ground rules:

8. But before we start, here
are some ground rules:
1 Stick to 2 main colors, and do
not use more than 4 colours.

9. But before we start, here
are some ground rules:
1 Stick to 2 main colors, and do
not use more than 4 colours.
2 Pick only 1 or 2 main colors —
the rest should be
complementary colors.

10. But before we start, here
are some ground rules:
1 Stick to 2 main colors, and do
not use more than 4 colours.
2 Pick only 1 or 2 main colors —
the rest should be
complementary colors.
3 Use shades rather than add
more colors.

11. Ready?
Let's go.

12. Stick to
your brand.1

13. Stick to
your brand.1
Use the color(s) stated in your
company’s brand guidelines as the
primary color to hunt for
complementary colors.

14. Let's use Coca Cola
as an example.

15. Let's use Coca Cola
as an example.

16. Lots of
red here.

17. Lots of
red here.
Makes sense to pick
some shades and
complementing
colors to go with it.

18. The result:

19. Follow your
content.2

20. Follow your
content.
Base your colors on the subject-
matter(s) of your infographic.
2

21. So if your infographic is
about coffee...

22. So if your infographic is
about coffee...

23. So if your infographic is
about coffee...
Try using colors related to
coffee!

24. By picking
out the colors
of different
coffees, milk,
water, foam,
and
chocolate, we
made this

25. You can find preset color
schemes on Adobe Color CC
(it's free).

26. Let the
seasons
guide you.
3

27. Let the
seasons
guide you.
3
Holidays

28. Let the
seasons
guide you.
3
Holidays Seasons
OR

29. In particular, most holidays
are associated with certain
colors.
Make the most of that!

30. Here's a handy guide to start you off:

31. Here's a handy guide to start you off:
Grab the
full image
here!

32. To summarize:
- Follow the color(s) of your company
branding guidelines
- Let your content decide the colors
- Go with the colors of the four seasons or
festive seasons

33. Ready to take
the next step?
Check out our PDF,
5 Real Life Examples of How to Pick a
Color Scheme For Your Infographic
Download it here:
http://bit.ly/1WKolFX