First, talk about your product
or service - but refrain from selling explicitly. Tip: Take the opportunity to provide interesting and useful insights about your product or service to your audience.
People are usually curious about
what goes on behind-the-scenes of a given industry, so explain how your service/product works. Click here for full image #1 Behind the Scenes
Click here for full image
If your service or product has instructions or requires customer to go through a process, make a guideline infographic for them. #2 Step-by-Step
If your service or product
exists in a competitive market, showcasing interesting or novel uses of it will give you points for creativity. Click here for full image #3 Showcase
Share tips, cheat-sheets, and hacks
to your service or product. This makes it easier for new users to get on board and old users to improve their workflow. Click here for full image #4 Tips and Tricks
Com parisons Click here for
full image Compare the newer versions of your service or product to the older ones like “This year versus last year.” People love seeing growth and improvement from entrepreneurs. #5
Potential customers want to know
what makes your service or product better than others to make a decision. Creatively highlighting key features will help to convince your customers-to-be. #6 Pitch and Promote Click here for full image
People use your product or
service to achieve a goal. So make guidelines about how to achieve that goal - while subtly including your company as part of the process. #7 Guides Clickhereforfullimage So many choices, so little time...
Have a blog for your
business? Visualizing articles or small key points (microcontent) and making them embeddable can do wonders to your ‘Share’ button. #8 Visualize Articles Click here for full image
Look at your business’ social
media channels. Any status or photo you shared that got liked, shared, favorited, or retweeted much more than others? Build on that viral content — turn them into a visual story. #9 Repurpose viral content Click here for full image
Explain your core values. Most
users want to know why you do what you do, whether it’s to improve the lives of your users or save the environment. #10 Tell Your Story Click here for full image
Your business has a context
and a community. Actively staying in touch benefits your business and also draws your customers’ attention. Next, take a look at your industry.
Every industry has key figures.
Talk about the leaders’ contributions, quotes, working styles — anything you find inspiring. #14 Be Inspirational Click here for full image Yeah, I guess I was pretty much a genius.
Every industry has events, conferences,
and shows. Predict the outcome, recap, and comment on what happened during these industry-specific events. #15 Summaries And Recaps Click here for full image
Every industry has hot keywords
too. Learning the lingo and making in-depth case studies will help you gain credibility. #16 Keyword Research Click here for full image
History is a gold mine
of lessons to be learnt. Show the history or progress of your industry. How did it come about? Who were the pioneers? What are the key figures everyone should know? #17 Look at History Click here for full image That's Jack Dorsey. Because you know... Twitter.
The future is no less
important than the past or present. Predicting, analyzing, comparing trends are all good ways to get the ball rolling. #18 ... And Into The Future Click here for full image
New research about the industry
just got published? Use that to get a conversation going. Discuss the content, weighing the pros and cons of the findings. #19 Dive into Research Click here for full image
Take a good look at
the demographics of your current customers. It’s something they can relate to. At the same time, it piques interests from people from the same demographic but aren’t your customers (yet). #20 Audience Breakdown Click here for full image Not literally.
What do your users post
online? Do any of their interests match your service/product’s profile? Find that sweet spot where your business can assist your audience. Lists like “10 ways that can help you be a better XYZ” fall into this category. #21 Help Them Succeed Click here for full image
People love reading other people’s
stories. Interview your happy customers and tell the story of how your business helps improve their life and work. #22 Testimonials Click here for full image
Whether it be Christmas season
or Black Friday, there's always a good reason to celebrate happy moments with your audience. Finally, take advantage of festive seasons.
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